标签： 爱上海同城交友

Hot review： Why did the movie ＂Hua Qiangu＂ lose its reputation at the box office？

In the past few days, the movie "Hua Qiangu" has continued to arouse discussion among netizens. On the one hand, after 10 days of the movie’s release, the box office has just broken through the 6 million mark, which is far lower than the prediction of 17 million to 40 million before the release; on the other hand, the movie’s reputation and ratings are dismal, and it was even rated as "the first bad start of the year" by CCTV Movie Channel. The box office and word-of-mouth are both lost, and behind them are new changes such as film and television drama creation and publicity that are worth thinking about.

In 2015, the TV series "Hua Qiangu" based on the online novel of the same name broke many records such as viewership and broadcast volume. Not only are the "Bone Painting Couple", Killing Qianmo, Sugar Treasure, Ni Mantian and other related characters deeply rooted in the hearts of the people, the theme song and interlude in the play are widely sung, and even the "Power of the Great Desolation" in the play has become a hot stalk of the year in one fell swoop. The drama version "Hua Qiangu" successfully developed the online text IP and created the Xianxia Ancient Idol track, which is still the "white moonlight" in the minds of many audiences. So, with its back to the top IP and sitting on the "audience filter", how did the movie version "Hua Qiangu" end up in such a situation?

Looking at the online and offline evaluations, it is not difficult to find that most fans of both novels and dramas dislike the movie version – the former feels that the adaptation is "unsuitable to the soil" and the logic depends on "brain supplementation"; the latter is confused about the plot and says it is difficult to understand. In terms of content, compared with the detailed restoration of 50 episodes of the TV series, the length of the movie is limited. By stuffing the detailed and rich novel plot into the capacity of 97 minutes, the narrative rhythm of the movie version seems to be doubled, omitting many key turns and transitions, making the characters and stories fall into the rut of upgrading and fighting monsters.

On the other hand, it is a matter of form. Objectively speaking, in recent years, domestic film and television dramas have generally been improving, and the audience’s aesthetic level has also been constantly improving. As a fairy and hero movie released in 2024, the movie version "Hua Qiangu" not only failed to give the audience artistic enjoyment and technological shock in the special effects presentation, but even lagged behind the 2015 drama version in some places, which inevitably disappointed the audience.

Due to the poor box office and reputation, the film director Zhang Chao apologized for the haircut video, which once again pushed the film into a frenzy of discussion. Zhang Chao Li said that the box office is now sorry for the producers and team partners, and four years of hard work and dedication have not been rewarded. Unfortunately, many netizens did not buy this apology, believing that the director’s move was equivalent to "sad-fishing".

In the end, the audience is running for IP, plot and characters, and will not simply buy it for their feelings. Compared with 2015, Ancient Idol + Xianxia can collide with fresh sparks. In recent years, all kinds of Xianxia Ancient Idol film and television works have come out one after another, which itself is not so fresh and attractive. If it cannot be presented with more creative designs and better quality, the film version not only cannot "borrow light", but also faces the comparison and doubts brought by "pearl jade first".

Whether it is a movie or a TV series, the feedback from the market and the audience has repeatedly explained the simple and important truth: by occupying the "big IP" and inviting traffic stars, even if the plot is full of loopholes and the special effects are flashy, they can top the charts. The era of fans is over. Quality is the must-kill skill forever. Creation with ingenuity, sincere presentation, and high-quality works are the last word. Only by truly respecting the production team and the audience can we truly win respect and harvest success.

The media responded that Huawei will fully take over the media sales system： it is untrue news.

It is reported that Huawei will fully take over the sales system in the world, and all the sales staff in the world will join Shenzhen Huitong Commercial Co., Ltd. (hereinafter referred to as "Shenzhen Huitong"), a wholly-owned subsidiary of Huawei, to become Huawei’s supernumerary employees, and the signing change will be completed next year.

In this regard, AITO asked the community to respond on the evening of October 25 that "Huawei will fully take over the sales system of the community" is false news. It also said that the car has been loved and recognized by consumers since its listing.In order to provide consumers with a better sales and service experience, Huawei will further increase the construction of direct stores.

The media responded that Huawei will fully take over the media sales system: it is untrue news.

Image source: AITO car

In December, 2021, AITO, a high-end automobile brand jointly operated by Huawei and Cyrus, was released by the industry, adopting Huawei’s intelligent selection mode. It is understood that in this mode, Huawei provides complete full-stack solutions such as intelligent cockpit and automatic driving, and also participates in product modeling design, interior design and marketing strategy, and is responsible for the sales of models in Huawei channels.

Recently, good news about AITO has been coming one after another.

On September 12th, the new M7 series was officially released and delivered. On September 13th, the order of the new M7 exceeded 15,000. The order on September 25 exceeded 20,000; More than 30,000 big orders were obtained on October 1st. Among them, in the whole September, the average number of single-day orders for the new M7 exceeded 1500.

On the evening of October 6th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of smart car solutions, talked about the sales of the new M7 in the circle of friends. He said that on October 6th, the number of new M7s in the world reached 7,000, and on October 5th, 3,500, exceeding 10,000 in two days. Since the release of the new M7 on September 12th, the first sale has exceeded 50,000 sets. "It’s not easy to come back to life!" Yu Chengdong said.

On October 25th, according to the latest news from AITO, the number of M9 bookings in the world has exceeded 15,000. Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, once said that it "will redefine the best intelligent SUV within 10 million yuan."

Science and technology morning post, Vantage shares and subsidiaries are fighting fiercely. Ren Zhengfei reiterated that Huawei does not build cars.

On the morning of March 31st, the infighting between Vantage and its subsidiary Vantage Electronics developed into a situation of mutual alarm. WU GANG, former chairman of Vantage Electronics, said,Vantage shares brought a group of people to forcibly control Vantage’s electronic security room, and verbally dismissed Ms. Qiu, Vantage’s electronic financial manager, at the scene, and the door of Vantage’s electronic reference room was violently opened. Vantage Electronics had already called the police.

Vantage shares said: the act of entering Vantage Electronics, a holding subsidiary, is in compliance with relevant laws and regulations. The company has reported to the police for the relevant personnel who illegally blocked the audit work of the joint-stock company and maliciously spread false information today.　

According to the interface news at the scene, the contradiction between the two sides comes from Vantage’s continuous reduction of orders to Vantage Electronics, which80%-85% of the revenue comes from the business of producing core components for Vantage, and in the past few years, Vantage electronic orders have dropped by about 80%. WU GANG asked to negotiate with Pan Yejiang, chairman of Vantage, but never received a reply.

On March 31, Huawei released its annual performance report for 2022 at Shenzhen Bantian Headquarters. In 2022, Huawei’s revenue in 2022 was 642.3 billion yuan, an increase of 0.9%; Basic net profit fell by 68.7% to 35.6 billion yuan; Cash flow from operating activities decreased by 70.2% to 17.8 billion yuan, and net cash decreased by 26.9% to 176.3 billion yuan.

Among the basic financial data, the biggest change is the level of net profit. In 2022, the net profit was only 35.6 billion yuan, down 68.7%, reaching an all-time low. At the same time, however, Huawei’s total R&D expenditure is 161.5 billion RMB, and its R&D expenditure rate is 25.1%, which is at an all-time high.

Huawei also disclosed the revenue of digital energy, Huawei cloud and smart car solution BU for the first time: in 2022, digital energy business revenue was 50.8 billion yuan, Huawei cloud business revenue was 45.3 billion yuan, and smart car solution BU revenue was 2.1 billion yuan.

On March 31st, it was reported in 36Kr that Ren Zhengfei, founder and CEO of Huawei, issued an internal document, reiterating that "Huawei does not build cars", and the document was valid for 5 years. The document also puts forward strict requirements for the exposure of Huawei logo in automobile design, stipulating that the words "HUAWEI/ Huawei" cannot be used in the publicity and appearance of the whole vehicle, and emphatically points out that the expressions "Huawei asks the world" and "HUAWEI AITO" cannot be used.

Huawei said that the business model of the car will not change, and Huawei is still deeply empowered.

At the beginning of this month, AITO used the brand-new slogan "HUAWEI asks the world" for the first time in the publicity of Weibo, WeChat and other platforms. Since then, almost all the AITO car bodies in HUAWEI’s offline stores have been affixed with the logo of "Huawei asks the world", and offline channels also use this as a key propaganda speech to highlight Huawei’s strong empowerment.

On March 31, the Italian Personal Data Protection Agency announced that ChatGPT, a chat robot, would be banned from now on, and that OpenAI, an American artificial intelligence company that developed this platform, would be restricted from processing Italian user information. The platform does not inform about the collection and processing of user information, and lacks the legal basis for collecting and storing a large amount of personal information. OpenAI "must inform the Italian Personal Data Protection Bureau of the measures taken by the company to implement the requirements of the protection bureau through its representatives in Europe within 20 days", otherwise it will be fined up to 20 million euros or 4% of the company’s global annual turnover.

On March 31 ST, Li Wei, vice chairman and COO, said at the forum: "Knowledge content has become the mainstream of Internet content. The two major trends of videoization and the growth of the younger generation have pushed bilibili from the animation community to a useful and interesting comprehensive video platform. " As of March this year, bilibili’s general knowledge content accounted for 41%. In the past year, in addition to the original content circle, bilibili added more than 700 new content categories.

On March 31st, Hisense Video announced that Hisense Video intends to spin off its holding subsidiary, Xinxin Micro, to the Shanghai Stock Exchange for listing in science and technology innovation board. After the completion of this spin-off, the ownership structure of Hisense Video will not change, and it will still maintain its control over Xinxin Micro. Xinxin Micro, a subsidiary of this spin-off, focuses on the research and development of display chips and AIoT intelligent control chips, and maintains a high degree of independence from other business segments of Hisense Video. This spin-off will not have a substantial impact on the continuous operation of other business segments of Hisense Video.

According to the First Financial Report, on March 31st, Skycar (Changsha) Group Co., Ltd. issued a notice saying that due to the company’s financial situation and production and sales plans, some positions of the company will be suspended from production and work as of April 1st, 2023. During the suspension of production, employee social security is still declared according to the original base. However, after the first payment cycle, the relevant employees will pay the living expenses according to the local minimum wage until the company resumes production. During this period, employees can find new employment opportunities on their own and leave their jobs voluntarily.