标签： 杭州西湖阁

Covering Xuanyi Classic／Hacker Classic, Dongfeng Nissan launched a limited-time discount.

A few days ago, we learned from Dongfeng Nissan’s official channels that its Classic and Classic launched a limited-time discount. Among them, Xuanyi Classic reduced the price by 38,800 yuan in a limited time, starting from 69,800 yuan after the discount; Hacker Classic will reduce the price by 27,100 yuan in a limited time, starting from 98,800 yuan after the discount, and the activity time will be from April 20, 2024 to May 6, 2024.

Xuanyi classic

Specifically, the official guide price of Sylphy Classic is 108,600-122,600 yuan, and there are three models: comfort version, luxury version and exclusive version. If you want to buy it, I suggest choosing the entry-level comfort version. Take the price of 69,800 yuan after the discount as an example, and the landing price is about 80,000 yuan.

Although the configuration is not rich, there is not even a central control panel, but these are not big problems, which can be solved by later installation. And the landing price of about 80 thousand yuan can buy such a well-known joint venture car, and it is still automatic. For many consumers with limited budget and pragmatism, the cost performance is still very good.

As a family car, it can be without rich configuration, but it must be economical and worry-free. Sylphy Classic is equipped with a 1.6L naturally aspirated engine and matched with CVT gearbox. This power combination undoubtedly meets household needs well. According to a fuel consumption App query, it can be known that the fuel consumption of Xuanyi Classic Comfort Edition comprehensive road conditions is 6.92L/100km, and the minimum fuel consumption is 5.98L/100km, which is relatively fuel-efficient.

In addition, this 1.6L+CVT power combination has been tested by the market for a long time. You can dislike its power meat, but you can’t pick out much trouble in terms of stability. In addition, thanks to the large amount of possession, it is also very cheap to maintain at ordinary times. Just find an auto repair shop on the roadside and you can get it for two or three hundred yuan.

Xiaoke classic

The official guide price of hacker classic is 125,900-145,900 yuan, and there are three models: comfortable version, leading version and intelligent version. Hacker Classic is actually the previous generation of hackers. After the third generation of hackers went public in August last year, Dongfeng Nissan learned the experience, and did not rashly stop production of the previous generation models. Instead, like Sylphy Classic, it was named Hacker Classic and sold together with the third generation models.

Judging from the market effect, this move is undoubtedly correct, because hackers and classics still occupy a large proportion among the models sold, because of the greater discount.

If you want to buy it, the author also recommends the entry-level comfort version, and directly pursues the ultimate cost performance. Based on the price of 98,800 yuan after the discount, it landed at around 110,000 yuan. Unlike Sylphy Classic Comfort Edition, Hacker Classic Comfort Edition is slightly richer in configuration, with 5-inch LCD instrument cluster, front keyless entry, one-button start, remote start, leather-like seat, 9-inch central control screen, Nissan Connect super-smart system, daytime running lights, electric adjustment of exterior rearview mirror, dual-zone automatic air conditioning, rear air outlet, PM2.5 filtering in the car and other configurations.

I feel that this configuration performance has been able to meet the daily needs, and the selling point of hacker classic is the 2.0L engine. Unlike first-and second-tier cities, most consumers in third-and fourth-tier cities and small counties in China may not be able to drive a few times all year round after buying a car, and only use it when visiting relatives and friends during the Chinese New Year, and the car is basically in a state of parking. Therefore, when they buy a car, they don’t have too high requirements on configuration, as long as they can walk instead of walking, and they should consider more about face and whether they can use it later.

And these two requirements, hacker classic just have. On the face, Nissan’s brand influence is not as good as before, but at least it is still a quasi-first-line joint venture brand at present; In terms of peace of mind, this 2.0L naturally aspirated engine code-named MR20 has been tested by the market for a long time. Although it is not technologically advanced, there is no need to worry about its stability.

However, it should be noted that the official added the word "Qi" after the preferential prices of the two models. I wonder if this implies that if you want to get the bare car prices of 69,800 yuan and 98,800 yuan, you need some additional conditions, such as buying a car by stages.

Let me ask you, how much is the minimum price of Xuanyi Classic and Hacker Classic in your place?

The 10,000th car is delivered, and the long-term cooperation between IVECO and SF Express is further deepened

　　Recently, the delivery ceremony of Iveco’s 10,000th logistics vehicle to SF Express was held in Nanjing. 10,000 vehicles is a significant number for the logistics and transportation industry, which means that the leading logistics and transportation enterprise SF Express has affirmed the quality of Iveco, and also represents Iveco’s further consolidation of its dominant position in the urban logistics vehicle market.

　　The high-end logistics vehicle is unstoppable

　　With the increase of urban population and the improvement of people’s quality of life, our country’s express logistics and cold chain distribution industry has entered a period of rapid development. With the increasingly mature urban logistics market, the advent of the era of efficient logistics has also put forward higher performance requirements for high-end light passengers, such as: increasingly strict emission regulations, high-efficiency attendance, high-reliability engines and service life, low maintenance costs and fuel economy, etc., the demand for high-end models is increasing day by day.

　　Indeed, in order to meet the needs of high-speed and heavy-duty urban logistics, the vehicle’s dynamic performance, load-bearing performance, internal space utilization, and appearance design must be fully upgraded. Only products with high technical content and high service added value can create maximum value for logistics users. It can be said that China’s logistics vehicles are on par with high-quality logistics vehicles in developed countries in Europe, America, and the trend of high-end logistics vehicles has become unstoppable.

　　In this context, the express logistics industry in China is experiencing a leap from quantity to quality, and improving the delivery timeliness is directly related to the core competitiveness of enterprises. Quickly meeting and adapting to the needs of market and customer development has become the first priority for the sustainable development of domestic logistics enterprises.

　　Among the many express logistics enterprises in China, SF Express has undoubtedly grown into a leading enterprise with strong strength. SF Express not only has express maps that are no less than any current map professional company, but also has its own exclusive aircraft and professional transport vehicles in terms of transportation tools. The average performance time of timeliness products is the fastest in the industry. This super logistics comprehensive service platform is emerging.

　　SF Express has a soft spot for IVECO logistics vehicles

　　SF Express, which has high service standards, also has extremely high quality requirements for the logistics vehicles it uses. Because of this, SF Express has a special liking for Iveco. Since 2004, SF Express has been cooperating with Nanjing Iveco for 15 years.

　　In July 2016, under the principle of "complementary advantages and win-win cooperation", SF Express and Nanjing Iveco Automotive Co., Ltd. renewed the three-year strategic cooperation agreement. In December 2017, Nanjing Iveco joined hands with Overground Railway & SF Express to deliver over 100 new energy logistics vehicles. The ceremony was successfully held in Wuhan.

　　SF Express’ trust in IVECO is inseparable from the outstanding quality of IVECO products, especially IVECO’s in-depth layout and strong market performance in new energy logistics vehicles. IVECO has taken the lead in entering the field of new energy vehicles since 2007 and became the first batch of enterprises in China to be selected into the national "Energy-saving and New Energy Vehicle Product Catalog"; in 2014, IVECO pure electric vehicles achieved mass sales and gained a good reputation among users, and were known as the first brand of pure electric light passenger in urban logistics.

　　By 2017, Nanjing IVECO’s annual sales of new energy vehicles had exceeded 2,000, entering more than 20 cities across the country. Up to now, Nanjing IVECO has developed and put into the market a variety of new energy vehicles such as EA40/EA42/EA50D pure electric buses, EV36/EV42/EV46/EL46 pure electric logistics vehicles, pure electric refrigerated trucks and cash trucks, etc., becoming the main supplier of bulk purchases by major institutions and logistics enterprises across the country.

　　With more than 30 years of brand influence, strong product performance, and a nationwide service network, Nanjing Iveco has amassed a group of loyal customers, which has enabled Nanjing Iveco’s new energy vehicle business to achieve the first place in the sub-industry in the past few years, and is known as the first brand of green city logistics.

　　Join hands to promote the efficient and green development of the logistics industry

　　As the first automotive supplier to officially sign a strategic cooperation agreement with SF Express, Nanjing IVECO has greatly improved the efficiency of SF Express’s express business with deeply customized vehicle modification solutions and service solutions. With excellent product quality, high-quality technical services and strong production and supply capabilities, Nanjing IVECO has won the love of SF Express. Since signing the cooperation agreement, it has continuously won many awards such as SF Express Excellent Supplier Award, Innovation Award, and Quality Award.

　　In particular, the launch of the new generation of Iveco Wolfson 8AT has pushed the level of vehicle use in the express logistics industry to a new level. The new generation of Iveco Wolfson has 34 professional-grade commercial vehicle application technologies, and a variety of basic models range from 3.5 tons to 7 tons, covering both passenger and cargo, professional modification and logistics transportation, while taking into account business travel and commuting. Especially the new generation of Iveco Wolfson 8AT, which matches the first and only 8-speed automatic transmission in the domestic commercial vehicle field, is carefully built by Nanjing Iveco for high-end business travel, professional logistics and modification markets.

　　The delivery of the 10,000th logistics vehicle has further increased the understanding and mutual trust between SF Express and IVECO, which is conducive to both parties to quickly respond to changing market needs and formulate better and more flexible distribution integration solutions. Facing the future, the two parties will continue to work together to meet or even exceed customer expectations, create smarter, higher quality and more suitable new energy models for urban logistics and transportation, further promote the industrial optimization and upgrading of the new energy vehicle field, and boost the logistics and transportation industry in our country towards a safer, more efficient, energy-saving and environmentally friendly direction.

Meicheng mooncakes responded that they cannot be bought in Hong Kong： there is no false propaganda, and the origin is actually Guangfo and Foshan

The live streaming host owned by Brother Yang and his company, Three Sheep, promoted a product called Hong Kong Maicheng Mooncake, but emphasized in the live broadcast that the mooncake is from a high-end Hong Kong brand, contains black truffles and is prepared by a Michelin chef. However, the reality is that the mooncake is produced in Guangzhou and Foshan, and many Hong Kong consumers say they have not heard of the brand, and the product cannot be found on mainstream online shopping platforms in Hong Kong.

Meicheng mooncakes respond that they cannot be bought in Hong Kong: there is no false propaganda

In response, the Guangzhou Huadu District Market Supervision Administration said it had taken note of the matter, and the relevant municipal supervision offices were investigating and would respond in due course. In contrast, the Hefei High-tech Zone Market Supervision Administration did not accept an interview request on the matter.

Meicheng mooncakes responded that they cannot be bought in Hong Kong: there is no false propaganda, and the origin is actually Guangfo and Foshan

The sales of Hong Kong Maicheng mooncakes on the Douyin platform are quite impressive, exceeding 50 million yuan in the past 30 days, which is comparable to the well-known Hong Kong mooncake brands. However, it is worth noting that many netizens from Hong Kong, China have left messages saying that they do not know the brand "Hong Kong Maicheng". Media reports revealed that the brand’s agents confirmed that the company does not have brick and mortar stores in Hong Kong, and the main origins of the products are Guangzhou and Foshan in the mainland.

Meicheng mooncakes responded that they cannot be bought in Hong Kong: there is no false propaganda, and the origin is actually Guangfo and Foshan

Although the packaging of Meicheng mooncakes is marked with the information of Hong Kong Meicheng Food Group Co., Ltd., the main body of brand operation is Guangzhou Meicheng Food Co., Ltd., which was established in 2019 with a registered capital of 10 million yuan and is owned by two natural person shareholders. The company has also registered copyrights for various mooncake products and applied for a number of packaging box design patents.

Meicheng mooncakes responded that they cannot be bought in Hong Kong: there is no false propaganda, and the origin is actually Guangfo and Foshan

Frameless door + narrow dashboard, Lantu bosom friend debuts

The only pure electric version of Lantu’s bosom friend officially appeared. The new car is developed based on a new generation of self-developed pure electric platform, so there is only a pure electric version. And the design of the bosom friend is very different from other models of Lantu.

The front and rear of the new car are designed with the popular through-type light strip, and the huge LOGO on the front of the car can also be lit to integrate with the headlight group. The length, width and height of the new car are 4725/1900/1636 (1653) mm respectively, and the wheelbase is 2900mm.

The rear design of the confidant is very complicated. There are some slippery back designs as a whole, a fixed spoiler at the top of the rear, and a ducktail design. The rear of the car also has a wide body effect, which is also to improve the sense of movement.

In terms of interior, the bosom friend adopts a minimalist style, with a double-width irregular-shaped steering wheel, and the instrument panel adopts a narrow strip design combined with the trend of air conditioning, but will be equipped with a HUD head-up display function. In addition, the new car will adopt a frameless door design.

In terms of power, there will be two-wheel drive and four-wheel drive versions. The two-wheel drive version has two battery versions, one version is equipped with the same battery of the four-wheel drive version, the maximum power of the drive motor is 215 kilowatts, and the range is 625 kilometers. The other battery is equipped with a pack provided by Ningde Times. The battery capacity is 78.7 kWh and 108.7 kWh, respectively. The range is 650 kilometers and 901 kilometers, respectively. The maximum power of the drive motor is 230 kW. The four-wheel drive version has a battery capacity of 76.9 kWh/77.3 kWh. The maximum power of the front and rear motors is 160 kWh, and the range is 570 kilometers.

What do you think of this soulmate?

＂New Oolongyuan＂ was raised to 8.17 Wu Mengda led the summer family fun


1905 movie network news Directed by Zhu Yanping, starring Wang Ning, Kong Lianshun, Wang Zhi, Wu Mengda, and Liang Chao, starring Hao Xiwen, Zhang Zidong, Li Xinrui, Zhang Junhao, and Imai Longxing, the family comedy starring Song Xiaobao, Zeng Zhiwei, and Ye Quanzhen was announced today to be officially upgraded to August 17. The ultimate poster that was exposed with the whole is run through by a giant dragon. Master Changmei (Wu Mengda) holds two little cute babies and sits on the dragon head. The characters behind him have amusing expressions and steal the camera, indicating that a family fun "laughing oolong" journey is about to start.

　

All the staff of Oolong Hospital "Tenglong" arrived, the ultimate poster freeze frame joy

On the ultimate poster released this time, the biggest highlight is undoubtedly the long-browed master and two little cute babies. The abbot, the long-browed master, sits on the dragon and does not forget to take a selfie stick to live stream, showing the nature of an old urchin; Zhang Junhao’s child drives a giant dragon, and he is quite "a newborn calf is not afraid of tigers" momentum; Li Xinrui plays the little senior sister, who laughs with a playful curly hair until there is only a gap in her eyes, and her appearance contrasts with the "femme fatale" personality. The combination of old and young sitting on the dragon head fully reflects the Oolong Academy’s motto of "respecting the old and loving the young".

Wang Ning, Kong Lianshun, Wang Zhi and Zeng Zhiwei formed the "Squid Heavenly Group" in the "Oolong Heavenly Group", and there was no secret hidden behind the relaxed smile; Hao Xiwen and Liang Chao looked surprised and seemed to have found something shocking; Master Bao, played by Song Xiaobao, hid beside him and was secretly happy, a posture of watching the fun. The whole ultimate poster seems to be a family photo, freezing frames the happy moments of the big family members of the Oolong Hospital.

　

Full score of feelings, expectation value UP 8.17 reservation, the strongest "family fun"

The 1994 version of "Oolong Academy" not only brought countless joys to the audience, but also a precious memory in the eyes of the main creators. Therefore, when director Zhu Yanping was about to restart the "Oolong Academy IP", Wu Mengda was happily invited to play, and Hao Xiwen almost burst into tears when he received the invitation. Before the two people appeared in the same frame at the Shanghai Film Festival, people realized that time had flown by. The stinky fart of that year has grown up, and the eldest brother has white temples. Uncle Da also admitted that in recent years, he has become more and more unable to keep up with his physical strength. "New Oolong Academy" should be himThe last comedy.



In addition to the reunion of the original team, there are also many comedians such as Wang Ning, Kong Lianshun, Song Xiaobao, Zeng Zhiwei, Li Xinrui, etc., who have joined to contribute their own unique punchline burden. For example, Master Bao, the "visiting professor" of the Oolong Academy played by Song Xiaobao, is serious when teaching, but is always teased by the students as a funny responsibility. It can be said that he is doing his best for the laugh fruit actors. At present, the film’s index on Maoyan, Weibo and other platforms is very impressive in summer movies. Many parents said they would take their children to watch it together. Supporting "New Oolong Academy" is not only to contribute movie tickets to Uncle Da, but also to experience the joy of watching movies with the whole family with their children.

The movie "New Oolong Courtyard" was created by the original cast of the 1994 version of "Oolong Courtyard". It tells the story of the Oolong Courtyard coming to the new year’s enrollment season. A Wei (Wang Ning), who wants to be a bad guy, and Cheng Xingxing (Kong Lianshun), who wants to "learn bad", sneak into the Oolong Courtyard and have a series of ironic oolong embarrassing events with a group of apprentices in the Oolong Courtyard. It will land in the national cinema on August 17.


＂Greater Shanghai＂ Zhou Yunfa and Hong Jinbao sit on an equal footing, uncovering the mystery of non-cooperation


"Great Shanghai" wonderful stills

　 　 Xiao Xiong’s epic masterpiece is about to land in the New Year’s Eve file in December 2012. This heavyweight annual New Year’s blockbuster has producer Liu Weiqiang, planner Wen Jun and director Wang Jing behind the scenes. In front of the stage, there are stars such as Zhou Yun-fa, Huang Xiaoming, Hong Jinbao, Wu Zhenyu, Yuan Quan, Yuan Li, Mo Xiaoqi, Gao Hu, etc., who are full of expectations. In the film, Zhou Yun-fa and Hong Jinbao play a pair of rivers and lakes brothers who share weal and woe with Ronghua; outside the play, the two also achieve their first cooperation in 30 years of debut. With the landing of "Greater Shanghai" in the New Year’s Eve file at the end of the year, the 30-year dispute between the movie brothers and the mystery that they have never worked together on the screen have also been solved.

In the past, the opponents became brothers, and Hong Jinbao and Zhou Yun Fat were more handsome

　 　 In "The Great Shanghai", Hong Jinbao and Zhou Yun-fa play Shanghai tycoon Hong Shouting and Cheng Daqi respectively. Although the two are young and orderly, they are brothers who burn incense and sworn, open banks, set up casinos, and operate high-end nightclubs. They occupy all kinds of business in Shanghai, and call for the wind and rain. The two are on an equal footing in the troubled Shanghai Beach until the gradual rise of Cheng Daqi.

　 　 In reality, Hong Jinbao and Zhou Yun-fa also have a legendary intersection. In the 1980s, the two had several box office clashes. In 1985, Hong Jinbao, who made a name for himself with his actions, was promoted to Jiahe and Debao, which sold well at the box office, and the scenery was unparalleled for a while. The next year, when he met the rapidly popular Zhou Yun-fa, many stars were defeated and ranked second at the box office. In 1987, the two staged a simultaneous war with one man and one martial art. In the following years, Zhou Yun-fa’s starring,,,, etc. have been dominating the box office in different genres. To sum up, Hong Jinbao self-deprecated that year because he was "not as handsome as Zhou Yun-fa".

　 　 For this collaboration with Chow Yun-fat "Greater Shanghai", Hong Jinbao expressed no pressure, and joked that he thought he was "just a little fatter, but still very handsome!", the two starred in the Shanghai tycoon under troubled times, Hong Jinbao not only was not compared by the handsome and domineering of the hair guy, but also revealed that his role in the play is more feminine than Chow Yun-fat, "I am so handsome in this play, and there are more women around me than him (the hair guy), and more beautiful than him. Because of this, I was envied and almost got killed!"

Next page:Shuangxiong Opera has been waiting for the present, the first collaboration on the screen in 30 years

Cai Yilin breaks the scale and interviews, recalling the little thing with ＂him＂ (photo)

　　Jolin Tsai has been popular as a "boy killer" since the release of her debut album "1019" in 1999. In recent years, she has been firmly seated in the status of the Chinese music world with works such as "Look at Me 72 Changes" and "Dancer". In addition to music and personal efforts, her emotional world has attracted more attention; although she has never been admitted directly (or "not admitted"), her last relationship, "the love-hate entanglement between the Queen of Heaven and the Queen of Heaven", has always been the focus of the movie version. And for the first time, three years after the breakup, she has personally peeled off the biggest wounds of her emotional career, talked about many "unspeakable secrets" of the past, and confessed that she is a "love soldier".


　　Back in February 2005, when "he" and a female live streaming host were first rumored to have an affair, Jolin immediately checked, "but he told me no". Later, the intimate photos of "hook neck" shopping in Tokyo Daikanyama were published in the newspapers, and the evidence was ironclad. "He still told me that everyone asked them to take a photo together." But the facts speak louder than words. On the one hand, Jolin believed what she saw, and on the other hand, when he mentioned the breakup, she thought "what way can I continue?" She said: "I still can’t bear it."


　　"Learn to recognize boys"


　　Jolin shines on the stage, but the business relationship has become a pawn, "I just can’t be a big woman to take care of (take care of) boys". Therefore, in the process of dating, she takes the man’s friend as a friend and his life as a life, "After breaking up, I realized that I have so few friends"! The tone revealed helplessness.


　　"The biggest impact of this relationship on me was learning to recognize boys," she says with her usual fortitude. During her healing, she refused to go where the two of them had gone, and she broke down and cried when she was so strong in front of others. She admits that this is the saddest relationship she has ever experienced. Because the other party doesn’t admit it? She laughs: "No! If so, it will help my life; I have never experienced such an exaggerated relationship."


　　"The last one to know "


　　Now the relationship with him is like a gentleman’s friend, many numerologists said that the two will get back together, she said flatly: "It’s pretty funny, impossible." As for the heroine in the incident, Jolin recalled that they had attended the TV station together, and a friend tried to wake Jolin up: "Do you think he will like her?" Jolin also said: "She is very beautiful, he should like her." Now that things have changed, they have also met in the workplace, and their eyes meet, "If it was just the beginning, I should avoid it". Jolin admitted that he used to be very unforgiving to "him" and "her", but after a long time, he also let go, but he couldn’t help but sigh: "The last one to know is the most terrifying thing." What about a new relationship? Jolin said that she had dated three or four people, but they did not continue because they were not suitable. As for Peng Yuyan, who has spread the scandal, she insists: "I am currently a friend, and I don’t have that (referring to love) feeling (feeling) yet." Such an answer, I wonder if Peng Yuyan can bear it after listening to it.

Editor in charge: Li Dan

When the resumption of business and the resumption of the market is in progress ｜ Restaurant employees switch to delivery, increasing rider capacity through multiple channels

CCTV News:At present, most areas in Beijing have been free of new social cases for 7 consecutive days, and express delivery service personnel can use express cabinets, shelves, etc. to implement contactless delivery. The Dragon Boat Festival holiday has significantly increased the number of takeaway orders.

Instant delivery staff, Yang Yaohua:It used to be that we ran more than a dozen orders (every day), and now we have more than 20 orders. It used to be a small box lunch or a grilled fish, but now it is a whole hot pot, the same as a family bucket.

Reporter:Do you give this kind of gift a lot now?

Instant delivery staff, Yang Yaohua:More, now it’s mainly like this.

Delivery rider, Li Mingming:Now about 70 or 80 orders can be delivered a day, and now the number of orders for the festival is slightly more than before. Under normal circumstances, if you receive an order, (a takeaway value) is about 100 yuan, and now there are three or four hundred (yuan), four or five hundred (yuan).

According to data from a takeaway platform, more than 5,500 catering merchants in Beijing have applied to launch takeout services since May 1, and catering orders have increased by 145% compared with April. In response to the rapidly growing demand for distribution, various distribution companies have also recently increased the capacity investment of delivery staff.

He Jiacheng, the regional head of a takeaway platform:In terms of transportation capacity, we increased the transportation capacity by 50% through our own new recruitment, including cross-regional adjustment. In addition, we also opened the service of merchant preferred employees, which allows merchant employees to register as riders and give priority to delivering their own orders, which also solves the transportation capacity problem.

Duchamp, the person in charge of the instant delivery platform in the same city:From the current data, the number of flash delivery staff on the platform in May has increased by 40% compared with April, and there are about 20,000 flash delivery staff for Client Server online in Beijing every day.

It is understood that on June 2, the Beijing Municipal Government issued the "Beijing Municipal Implementation Plan for Coordinating Epidemic prevention and control and stabilizing economic growth", which proposed that Beijing will promote the recovery of catering and cultural, sports and entertainment consumption, and promote the resumption of development of catering enterprises. The joint takeaway platform enterprises will issue catering consumption coupons, and subsidize the related expenses of the platform enterprises that will suspend dine-in catering merchants in June 2022. For catering enterprises included in the development projects and support scope of Beijing’s living service industry, up to 50% of the actual investment amount will be given financial support.

Network Ethics and Game Culture Branch held a game in Shanghai to become a ＂new position＂ for the inheritance of traditional culture.

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of craftsmen, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.

Cannes films will be sold online! What are the advantages and disadvantages of online market？

In this report, we try to answer these questions:

1. How is the Cannes Film Market held this year?

2. Can the online movie market accommodate all the transactions during the film festival?

3. Can film producers buy this year’s competition films online?

4. What is the impact of online market on movie trading?

5. What else can Cannes film market do besides trading?


Special feature of 1905 film network What to do in Cannes this year should be the topic that fans are most concerned about during this period. May every year not only means how more than 100 films will meet the audience, but also means that those films will become the focus of discussion by the audience in the coming year, and what kind of films will be displayed at major film festivals.

　

Cannes Film Festival not only provides a few months’ talk for fans, but more importantly, it is one of the largest film markets in the world. In May, together with directors, actors, producers and the media, there were also representatives of film companies, agents, distributors, film foundations and other people in the industry from all over the world.

　

The market set a record in 2019　How to face difficulties in 2020?


2019 is the 60th anniversary of the Cannes Film Festival film market, which has welcomed more than 12,000 participants in an unprecedented way. This year, when the selection of three parallel units was cancelled and the date of the official screening unit was ambiguous, the future of the film market and the screening markets in many countries behind it became a topic of more concern to the industry.

　

Now, the film market has decided to hold it online this year. In its official statement, this year’s online film market will fully simulate every function offline, from the agent booth to the film agency exhibition hall; From online video conferencing to online watching movies; There will even be online forums.



But at the moment, will the online movie market still maintain the vitality of offline every year?

　

"In our platform, the film market accounts for about 10%." David, a reporter from a film media who has reported the Cannes Film Festival for many years, said, "This year, I don’t think the impact will be great, and maybe there will be a lot of transactions."

　

The person in charge of the film market said that 80% of the publishers they consulted were willing to try the online market; 66% still have the ability to buy films including films, post-production and script creation.

　

The person in charge stressed that this year’s online film market will provide an efficient and cutting-edge platform for film screening, trading and financing. The online movie market has been scheduled for May 22nd for a week.

　

Online movie market　Can you replace the seaside luxury hotel?


Walk into the movie palace and go down the stairs directly to the basement. These hundreds of planes and the two floors above them are the movie market in Cannes. Film companies and agents from various countries distribute thousands of film copyrights to all parts of the world here.


　

But among other movie people, there is an invisible "market" in Cannes, which is located in hotels lined up by the sea. Larger film companies often negotiate cooperation here. Someone from a film company once said: "The films in the movie palace market are basically films that no one wants after the copyright is robbed."

　

When the film market appears online this year, will there be "two markets"?

　

"I don’t quite agree with this statement." Li Yihua, the person in charge of Nianhua outside the window, said. In recent years, she has bought the China rights of many films in Cannes and other film festivals. "The so-called hotel is the second market, which may be a relatively large company and needs more freedom. I think the difference between talking about business and not talking about business is not so big, but the conditions and timing of negotiation. "

　

Li Yihua believes that the film market of the Film Palace actually plays an important role for sales companies to develop new customers and buyers. This is also the necessity of the existence of the official film market in Cannes.


But this year, the market turned online, and she felt that it might not be so friendly to new buyers. When selling films, sales companies may have concerns in the face of buyers they have never met.

　

In the Cannes film market transactions in the past few years, even many familiar companies talked about their cooperation intentions long in advance in order to improve the efficiency and success rate of the transactions during Cannes. Li Yihua mentioned that for new buyers, online film festivals may also bring difficulties. Not knowing the sales company and not meeting in advance will reduce the success rate of the transaction.


Advantages and disadvantages of online market　Can a film dealer buy a competition film?


The official statement of the film market of Cannes Film Festival seems to be a reassurance to film practitioners. Perhaps the only worry is what kind of films can be bought this year.

　

Recalling the experience of buying films, an industry insider who went to Cannes Film Festival all the year round revealed that every time, he had to sit down at the booth of the Film Palace market, listen to the seller’s introduction, and then spend two or three minutes watching a film. If a company has 10 films, it may take 30 to 40 minutes to watch it, and then he can start to talk about conditions, and basically he will not decide whether to buy a film immediately. Actually, it’s a waste of time



This year’s film festival was held online. In the eyes of this industry, it actually saved a lot of time for purchase and negotiation. "The same work can be done online, and there are written materials in advance, which can make better decisions. If there is a link to the demo, everyone in the company can watch it. More flexible. "

　

Li Yihua, who buys copyright for her company at major film festivals every year, agrees with this view. She said that she has to fly to four or five film festivals every year to hold meetings, watch films and sort out materials in a few days. The time is particularly tight: "If you are online, the time on the road and the time difference will be omitted. It will be more efficient for everyone to watch films directly."

　

Li Yihua told us that at this year’s Berlin Film Festival, she chose to watch the film online at home and then make a decision to buy the film: "Some foreign companies anticipated this problem and sent us the link when they showed it in Berlin. I watched a lot of competition films, and the last film I bought won this year’s Golden Bear. "

　

David, a film journalist, is generally optimistic about the online market this year. He thinks that in this year’s environment, the copyright transaction volume of online broadcasting may reach a new high. But at the same time, he is worried that because the market is held before the film festival, filmmakers may not be able to buy any "explosive" movies.



"The online market will not have much impact on procurement." Li Yihua said, "But if there is no nomination, or a stunt like a competition unit, I think it will be very difficult to buy a film." She mentioned that more than 100 films in the official and parallel units of Cannes will be concerned by the domestic media because of the name of "Cannes", but this year’s changes will make her more cautious in buying films.

　

The online transaction is solved.　Where is the offline activity going?


"The film market is a more specific, practical and functional trading platform extended by the film festival. It will include market screening, forum activities and so on, and its diversity and inclusiveness are also very important." According to Liu Lei, the operation director of China Film Foundation’s Wu Tianming Youth Film Special Fund, this is a very important part of the offline activities of Cannes Film Festival.

　

Liu Lei mentioned that the world filmmakers attracted by Cannes Film Festival will help young filmmakers understand the necessary practical skills such as film promotion skills, joint production, international finance, market strategy, market distribution and international sales.

　

Therefore, for filmmakers, the film market is a platform for buying and selling film copyrights. But at the same time, the establishment of this market is also helping young people in the industrial chain to stand on the international stage faster.

　

Liu Lei gave us an example: Xiao Gancao, our producer, was greatly encouraged after he came to Cannes. Before that, he never thought that famous actors could be used in this project, but after returning to China, he found Duan Long, and after many conversations, he "knocked him down" and became the star of the film.


When the movie market moves online, what will happen to these projects and forums outside the copyright?


Liu Lei did not disclose whether there will be relevant arrangements for this year’s Wu Tianming Youth Film Special Fund. But he said: "Some of the things that the Foundation can do is to help filmmakers in need to answer their doubts. Of course, switching to online also represents a lot of workload for Cannes film market staff. If there is anything we can do, we are also willing to contribute. "


Whether it is the Cannes Film Festival or the international film festivals in Beijing and Shanghai, for them, the work is not only a screening, but also an important part of the global or regional film industry system. The film market turnover of Beijing International Film Festival is increasing year by year; The venture capital unit of Shanghai International Film Festival has become a climate. At this time, it is even more necessary for filmmakers to support each other and make the film industry develop continuously in a new form.


　

In the interview, Liu Lei said: "Under such a global crisis, we can use this time to reflect on the future development of the film, the film itself, its commercialization, cultural attributes and so on. The film has never stopped for more than 120 years, everything will pass, and we will eventually get back on the road. "