标签： 南京新茶外卖论坛

This online celebrity ＂collapsed＂ in less than a month.

Some online celebrity, netizens can’t bear to scold.

Brother Balloon, like Traffic in Tan Tan, finally appeared in public view after 11 years.

Chengdu TV program "Traffic in Tan Tan"

Life is bitter, but there is a smile.

He bid farewell to the former traffic police Tan Qiao at the edge of the iron fence:

"Officer Tan, the grey wolf balloon I gave you that year is out of date?"

Tan Qiao waved back:

"But you won’t be out of date, Brother Balloon."

In less than a month, Brother Balloon signed a contract with MCN to enter short video.

Tan Qiao met him again, only to get naive lies.

When I saw him off, Brother Balloon sang "Ah, goodbye friends", which seemed to be a pun.

There is no better realistic fable than these two images.

Balloons always go up, but what about the fate of balloons?

　

Balloons are out of date.

Making a short video, online celebrity, is not the first time that Brother Balloon has followed the fashion.

In 2011, he was riding a bicycle in the fast lane with a balloon in his right hand and was stopped by Tan Qiao.

At that time, Traffic in Tan Tan had become a household name in Chengdu, and Brother Balloon was excited about being on TV.

He danced and sang the divine comedy "Love Trading" in the rotten street, and also talked about the "Yanzhaomen" incident in the aftermath of that year.

In a blink of an eye, 11 years later, balloons became obsolete, and Brother Balloon’s "BMW" changed from a bicycle to a bike-sharing.

Tan Qiao, who took off his police uniform, went to look for him, only to know that he had not sold balloons for a long time and was doing his work intermittently.

Brother Balloon still lives alone. He lives in a shared house in 200 yuan on a monthly basis and only eats two meals a day.

There are two steamed buns for breakfast and a bowl of instant noodles at night.

The most valuable thing in his room is an outdated TV set.

Tan Qiao asked him if he still cares about entertainment gossip. He shook his head.

"We can’t get online at this age."

However, Brother Balloon still loves to sing, so he can sing "The Sound of the Waves Still" by Mao Ning in the Spring Festival Evening in 1993.

When he forgets the lyrics, he will take out the lyrics book on the desktop and turn it over.

While flanging, I imagined that if I had my own house, I would sing karaoke every day.

"I can invite David Jiang over."

Tan Qiao see him YiGuZi above, simply pull him to go outside and let go of the singing.

It is a public balcony, open to the outside, facing a wasteland.

Unfortunately, the toilet is also on the balcony, and the wind always smells.

No sooner had Brother Balloon connected to the place where he forgot his words than a neighbor shouted."What’s the noise?"I had to go back to my room.

Tan Qiao lamented that time seemed to have stopped on Brother Balloon.

In 11 years, Tan Tan Traffic stopped broadcasting, and then became popular on the Internet.

Tan Qiao himself was trapped by his identity and fame, suffering from depression, and "redeemed himself" by paying a return visit to the protagonists in previous programs.

The balloon brother seems to be the balloon brother except that he doesn’t sell balloons.

The influence of Traffic in Tan Tan was that he got the opportunity to move goods and foreigners greeted him.

Tan Qiao, a traffic policeman, was told by others that class was over. He often dreamed of Tan Qiao wearing a police uniform.

"If my house were better than it is now, I would have wanted to meet you for a long time."He said.

Brother balloon’s TV set

During this return visit, Brother Balloon revealed his inner side-

Self-abased and proud.

　

Live a few more minutes.

Brother balloon’s inferiority complex may begin with his ex-wife divorcing him.

"My wife is in another man’s house because she thinks I am too poor."

Eleven years ago, he felt that if he had money, he would not get divorced.

Eleven years later, he is still recalling that his ex-wife complained that he had no money.

Tan Qiao asked him if he wanted to find another wife. He nodded, but then he said:

"It’s hard to find now."

The prerequisite for his placement is a monthly salary of at least five or six thousand yuan, a house of at least one or two hundred square meters, and a four-wheeled car.

Even if it’s not a Mercedes-Benz BMW, it’s Chang ‘an.

He has no expectations for these, after all, he can’t even make up the rent in 200 yuan at the moment.

"There is no such thing as a big skill."He touched the back of his skull.

Brother Balloon worked as a temporary worker after graduating from junior high school. He did it in a regular factory, and he also did it in three rounds.

Selling balloons is just what he said."a messy life"A kind of.

Call "work" a "living path" because every penny you earn must be put into the necessities of survival immediately.

You have to wait and find a way, just like the wholesale supermarket nearby, you don’t need him to move goods every day.

Therefore, Brother Balloon quickly signed a contract with MCN in less than one month after he became popular again, for the possible reason."Live a few more minutes".

In the three years since the epidemic, odd jobs like Brother Balloon have actually suffered the most.

Factories shut down, construction sites shut down, restaurants closed down …

Even the famous "Sanhe Great God" can’t get a daily salary.

Sanhe labor market closed

At this time, there may be more ways online than offline.

According to the statistics of Ai Media Consulting, the number of MCN institutions in China will exceed 30,000 in 2021, and the short video market is expected to be close to 200 billion yuan.

As soon as brother balloon signed the contract, he had a smart phone, a suit and money, and he could move to a house with better conditions.

MCN stated that it is necessary to dig out his life story, let him make money by singing and finally make a record.

The 52-year-old balloon brother ushered in a career, but Tan Qiao and the majority of netizens all made a fuss.

Online celebrity is a cruel business. Amateurs will be eliminated if they fail to meet the standards in three months.

There is an MCN organization that holds the absolute right to speak. If the traffic on Brother Balloon can really bring quick money, how much can really enter his pocket?

In 2020, Lynne, a classmate who filmed Wuhan Diary, once exposed the darkness of MCN organization.

For example, you are not allowed to sign other non-MCN labor contracts without getting a penny from the company.

Without the actual support of the company, it is not easy to refuse unreasonable demands because of the huge liquidated damages.

"In recent months, I have been depressed and collapsed many times, and I am exhausted. I have written a lot of words and finally decided to tell it. Because I am not the only one who has encountered this incident. "

The contract signed by brother balloon clearly States,"The breaching party shall compensate 1 million yuan".

But obviously, he doesn’t know what this means.

With MCN’s visible benefits, he listened to his agent completely, even hiding from Tan Qiao who helped him.

One minute he said he didn’t know about the contract, the other he said the agent was his "nephew".

Tan Qiao is worried that Brother Balloon will lose the only valuable TV set at home.

Not afraid of gas, afraid of explosion.

Take 10,000 steps back and believe in good faith that MCN will not cheat Brother Balloon, and we can guess his ending-

After passing the gas, it was abandoned by MCN.

But can an out-of-date person understand "out of date"?

I still remember the first time Brother Balloon appeared in Traffic in Tan Tan, and he expressed himself so urgently and awkwardly.

He told many people’s unspeakable privacy as a joke, and used balloons to "show love" to Tan Qiao naked, which was actually a sign of eager attention.

Before he came into contact with the internet, what fame brought him was still relatively simple.

Passers-by greeted him warmly, and the supermarket owner invited him to work in the store, which was friendly and kept the sense of border.

Now he strides directly into the most lively short video, and noisy voices are pouring in, both good and bad.

When the number of likes goes from tens of thousands to three digits or even single digits, the gap is visible to the naked eye.

The balloon brother who just signed the contract is obviously still immersed in the sense of accomplishment brought by online fame.

He grinned and waved his arms, saying that people from all walks of life, from other provinces and 10 thousand people who knew him were willing to help him.

Up to now, MCN has produced a short video for him, covering the "Lone Brave Man" which exploded at the end of last year.

Brother balloon sometimes strolls on the main road with his hands behind his back, sometimes wriggles under the street lamp, and sometimes sings loudly with a mineral water bottle.

Someone at the bottom commented that "the electronic sound was repaired."

People like "very similar but not", such as grassroots singers, rural wild models and "Little Ma Yun".

Brother balloon’s singing is not the key, but his life story is the key.

The crowd dispersed after chewing the story over and over again. Will Brother Balloon still sing happily as before?

Blogger @ King Chen Sheng once commented:

"When online celebrity what is the most painful, not without popularity, not out of breath.

But always give you a little hope, so that you can jump up and take a look, but you can’t reach it. "

Brother Balloon’s emotional state is what Tan Qiao is most worried about.

An ordinary person suddenly adds himself to fame and fortune and suddenly evaporates, and his mentality will be like a balloon.

Either it explodes because of expansion or it explodes because of external pressure.

I hope brother balloon won’t have that day. I hope brother balloon stays in the air more.

Just stay a few more minutes.

Can ＂Poor Smiths＂ and ＂Opponents＂ rekindle the spy war drama market？

Author | Corner

"It’s really a big loss that iQiyi didn’t put this work in the Misty Theater" and "This is the best suspense theme this year" … Unexpectedly, this year’s suspense theme work is not a "theater" background, but a copyright drama "Opponent" produced by iQiyi, broadcast by CCTV 8 and iQiyi-a set in a modern city, telling two spies.

The resource allocation of Opponent is obviously interesting.Actors Guo Jingfei, Tan Zhuo, Yan Bingyan and Ning Li are all famous and well-known old actors in the market.Especially, Yan Bingyan, who won the Best Actress in major Chinese Film Festivals for eight times and briefly retired after the movie "An Arrow Through the Heart", was able to make a comeback this time, which surprised the market.

The market has always been harsh on Mesozoic actors, especially at the time of frequent new dramas at the end of this year, the road to popularity of "Opponent" is not easy: relevant data show that the drama has been broadcast for more than a week, and the popularity of the whole network once fell to the top10 of the major data lists, and the ratings of the third and eighth hit dramas in iQiyi Station broke 1.5%, which is already the best result of the drama. Recently, however, the popularity of this drama has picked up slightly, and topics such as # Watching TV drama opponents is better than the top # and # Opponents # have been searched in Weibo.

Compared with its slightly tortuous popularity, it is the stable reputation of this drama: the recommended value of friends is 93%, and the score of douban is 8.1, which undoubtedly highlights the dark horse potential of this drama.Will it become another Rebel in this year’s spy drama market? The answer has surfaced.

Civilian perspective, two-line parallelism,

"Opponent" is beautiful but "difficult to understand"?

　

When Li Tang (Guo Jingfei) performed a series of actions such as tracking, interrogation and cross-dressing on the target, the audience almost thought that this was a people’s policeman. Following the perspective of the target, the audience realized that Li Tang was not only a policeman, but also an overseas spy who had lived in the mainland for 18 years. Ding Meixi (Tan Zhuo), who plays husband and wife with him, is the same as Li Tang. They both come from a mysterious overseas organization, and their combination code is "Phoenix".

This is the opening story of "Opponent", which is also the special feature of the whole story.In the play, both Li Tang and Ding Meixi are spies and ordinary people.In addition to the task given by the organization, it is their daily "worry" to worry about living expenses, care about when they can get a large pension, and whether the activities paid in advance can be reimbursed.

The professional skills of "killer" in performing tasks and the logical thinking of online IQ all the time also make the audience gasp in admiration: this is the "poor version of Mr. and Mrs. Smith", "except for being poor, they are really good", and even the posters of "Mr. and Mrs. Smith" in the "Opponents" version have begun to flow out on social platforms.

Taking undercover as the first perspective, the play also depicts the image of a people’s policeman in a parallel narrative way. Duan Yingjiu appeared in a leopard print and a cigarette perm, which made her look like a common citizen, and the truth is the same. This policeman, who is trying to trace the truth and get information about the suspect, is investigating in disguise.

It must be admitted that "Opponent" is quite wonderful.Especially after the "undercover character" takes the first perspective, sets the story background in the present society, and starts from life to create a group of real and atypical policemen and bandits, The Opponent leaves a deep impression on people.That is, in front of a number of traditional national security dramas, it depicts the truth and bitterness of "spy" characters-they are no longer villains with facial makeup, but anti-heroes who are forced to "board the ship" or even kept in the dark for some reasons.

The theme is novel enough and the perspective is special enough, but the whole drama still can’t rule out some negative voices, such as the most controversial in the market."difficult to understand"problem Why does "Opponent" make the public feel "difficult to understand"? As mentioned above, this is a two-line narrative spy war theme. During the investigation and counter-investigation of police and bandits, cats and mice, Li Tang and his wife’s "from time to time" tasks make the whole plot show a "jigsaw puzzle" shape. This is different from the narrative way commonly understood by the public.

Secondly, it is the rhythm of the whole drama. The narrative rhythm of one case and many characters in each episode of the play makes the plot develop rapidly, which is quite consistent with the current audience’s psychology of chasing drama, but it is not easy to understand. Many viewers reported that "a little distracted can’t keep up with the next moment."

Then there is the detailed description of the whole play. Many secondary props in Opponent have metaphorical functions. For example, the condom that first appeared in Li Tang’s hands was found to be missing after a circle of counting, suggesting that the spy couple with unusual relationship used "extraordinary" means in their daily driving tasks, while the husband did not discover it after meditation, which also pointed out the deeper and more complicated relationship between them.

In the second shot, condoms became their secret to protect their daughters. Similarly, there are props such as "jiaozi" that frequently appear in the play, which together contribute to the "difficulty" of "Opponent", but it is also the highlight of the play.

From the perspective of content creation, Opponent is quite interesting, but it does have something "contrary" to the current audience’s pursuit of drama. High reputation, low popularity, this is the current situation faced by "Opponent".

Head dramas get together in December,

Can "Opponent" Break the Dilemma of "Spy War Drama"?

　

The limitation of the content level is the first layer of the drama’s dilemma; However, from the perspective of the market, it may be the essential problem that this work is difficult to get out of the circle if many major dramas compete in the same period and the theme of spy war dramas falls into the bottleneck of development.

First of all, from the perspective of scheduling, December this year can be described as the "month of playing" in the drama market. Entertainment unicorn published an article before.<《雪中悍刀行》等12部大剧来袭，谁能搭上‘年末剧王’这趟列车？&中，曾粗略统计，今年12月市场热播大剧超过10部，且都是类似于《雪中悍刀行》、《小敏家》这样具有当红演员、或头部公司入局的头部作品。但从目前播出情况来看，市场热度虽比往月略有升温，但口碑评分，却呈现出明显的两级分化。

In contrast, Opponent, which is recommended by Zhihu with a value of 93% and received four or five-star reviews from Douban, is particularly valuable. However, there are too many dramas in the same period, which diverts the broadcast effect of the drama.

From the perspective of theme types, Opponent belongs to the spy war drama under the suspense category. This should be seen from the spy war market in recent years.Undeniably, the spy war drama market has had a glorious period, and it is also an unavoidable topic in the development of Chinese drama.However, no matter from the perspective of the number of works or the quality of creation, spy war dramas are not as good as suspense dramas from the same school, which is also a factor that the number of spy war dramas in the market is very small in the past two years.

Some media have reported that at the beginning of 2019, there were no more than 10 spy war works in the market every year, and the vast majority of spy war dramas were new spy war themes, such as Eye of the Storm starring Yang Mi and Vin, Storm Dance starring Gulnazar and William Chan, and The Age of Orange, which was broadcast in the market earlier … From these works, we can see the current spy war.One is to use idol actors, and the other is at the creative level. The theme background is no longer limited to the specific period of the Republic of China, which is the advantage of the development of this type of theme.

But problems also follow. The actor’s "exquisiteness" in the play is comparable to idol drama, and every move that the enemy doesn’t know that he is a "spy" makes the market disappointed with this kind of work. Spy war dramas no longer occupy the market position C. What needs to be particularly emphasized is that this year, a spy war theme "Rebel" with a good reputation and a good harvest was born in the market, which has the feeling of "a long drought meets the rain".

In addition, in the past two years, there have been almost no masterpieces of word of mouth in the market, and even works that attract market attention at the heat level are rare. Last year, Liu Yunlong, the godfather of spy war, scored just over 7 in Douban, which is already a leader in the spy war drama market. It can be seen that the theme of spy war is in urgent need of a number of good works with high quality and hot topics.

At present, the spy war drama has gone through a dull four or five years. After the first shot of "The Rebel" this year, the high reputation of "Opponent" has, to some extent, opened up a new future for the development of this type of work, but it may be difficult for it to really go to the mass market because of its lack of certain topics, which has become the biggest regret of this work.