Let the "smart car" drive on the "smart road"

Original title: Let "Smart Car" Drive on "Smart Road" —— Excerpts from some guests’ speeches at the high-end seminar on infrastructure and application scenarios of "Car-Lu Yun Integration"

On the afternoon of September 22nd, 2024 China New Energy Auto Parts Fair held a high-end seminar on the infrastructure and application scenarios of "Vehicle-Lu Yun Integration". More than 100 executives from Internet and automobile companies and industry experts and scholars from all over the country gathered together to jointly describe the bright future of "car-Lu Yun integration". Some guest speeches are summarized as follows:

We should be brave in innovation to promote the integration of vehicles and Lu Yun.

Zhao Zesheng, a distinguished expert of China Electric Vehicle committee of 100 Intelligent Network Research Institute.

At present, intelligent networked vehicles are accelerating the deep integration of the automobile industry with high-precision positioning, electronic information, artificial intelligence, big data, cloud computing, blockchain and other industries, becoming a new quality productivity.

Intelligent networked vehicles are accelerating the integration with transportation, communication, energy, computing and other fields, and its essence is the technical route of "integration of vehicles and Lu Yun". At present, in the pilot construction of promoting the coordinated development of smart city infrastructure and intelligent networked vehicles, there are widespread problems such as disunity of system architecture, "fragmentation" of infrastructure construction, disunity of signal transmission and data standards, and lack of "hematopoietic recovery" ability of operators.

To further promote the integration of vehicles and Lu Yun, we should be brave in innovation, implement the unification and coordination of policies, technologies and standards in accordance with the development plan and top-level design of the integration of vehicles and Lu Yun in each city, define the medium-and long-term goals and phased tasks, and promote the large-scale application of the integration of vehicles and Lu Yun with the construction strategy of "standards first-distributed construction-continuous iteration", and finally realize commercial operation. At the same time, further clarify the main body of the "vehicle-Lu Yun integration" system, and realize the global facility coverage and global, large-scale and commercial scene application.

C-V2X vehicle networking technology empowers the coordinated development of vehicle, road and cloud.

Chen Shanzhi, Director of National Engineering Research Center for Mobile Communication and Vehicle Networking

By integrating vehicles, roads and cloud computing, the "Vehicle-Lu Yun Integration" system realizes real-time road monitoring, vehicle independent decision-making and cloud collaborative management, which significantly improves driving safety and efficiency.

At present, China’s automobile industry is accelerating the transformation to new energy intelligent networking. Relying on the C-V2X car networking technology, China has established an intelligent networked car China scheme integrating "car and Lu Yun". In the future, the collaborative development model of "smart car+smart road+collaborative cloud" will become a new business model and contribute to Chinese modernization.

Shiyan was selected as the pilot city of the national intelligent networked automobile "car-Lu Yun integration" application, and the new energy and intelligent networked automobile industry ushered in new development opportunities and challenges. It is suggested to build intelligent roadside infrastructure with wide coverage, establish a city-level service management platform, improve the assembly rate of vehicle terminals, and carry out large-scale demonstration applications. We will make every effort to build an intelligent networked automobile city-level global test environment, attract more models to settle in for testing, attract more upstream and downstream enterprises in the industrial chain to settle down, and promote the automobile industry chain, supply chain and value chain to move towards the high end.

"Car-Lu Yun integration" brings new opportunities for development

Zhang Ran Mao, General Manager of Unicom Zhiwang Technology Co., Ltd.

At present, automobile intelligence and networking are rapidly entering a new stage of integration and scale development, and it is urgent to build a heterogeneous, distributed, safe and reliable information infrastructure and provide an industry solution that can be operated, managed online and integrated with cloud and network.

As a new opportunity for the new energy industry, "Vehicle-Lu Yun Integration" integrates vehicle, road and cloud elements to form a perception, decision-making and control system, which brings new growth points and development opportunities for the new energy automobile industry. The development of intelligent networked automobile industry is the strategic mission of "car-Lu Yun integration", "single city penetration+scale effect" is an important feature of integration, and "building a three-level cloud control platform system" is the core task of integration.

To promote the integration of vehicles and Lu Yun, Shiyan needs to strengthen the top-level design, set up an intelligent networking industry promotion leading group, clarify the main body of municipal construction and operation, start the research and development of vehicles and equipment subsidies, and at the same time quickly build a C-V2X scale service network, build a commercial vehicle "vehicle-Lu Yun integration" pilot, and build an industrial ecological highland of intelligent networking of commercial vehicles.

The whole industry promotes the "integration of vehicles and Lu Yun"

Huang Gang, General Manager of China Mobile Zhixing Network Technology Co., Ltd.

"Integration of vehicles and Lu Yun" is conducive to the unification of vehicle-road cooperative construction standards, large-scale application practice and exploration of business models. After the city has completed the construction of "integration of vehicles and Lu Yun", every vehicle and everyone on the road can enjoy the benefits of more efficient, less congested and safer traffic.

To promote the pilot construction of "car-Lu Yun integration", it is necessary to further open and interoperate the urban stock data. In the early construction process, the city has accumulated a large number of data assets. Opening these data is very beneficial to the application of "vehicle-Lu Yun integration" and reducing the cost of repeated construction. At the same time, it is suggested to promote the systematic construction of safety. The security challenges of the Internet of Vehicles are all-round, including platform security, application security, data security, etc. It is necessary to carry out overall planning of the industry and form a systematic construction to lay a good foundation for promoting the commercial development of Cheluyun. At the same time, it is necessary to explore flexible modes of operation participation and business return, strive for more industry entities to participate, give full play to their advantages, promote together, and improve operational efficiency. For enterprises operating in pilot cities, they can give strong support in investment and financing, science and technology fund, taxation, talent protection and so on.

Effectively let the data "run in front of the car"

Xiang Yunfeng, General Manager of Shiyan Big Data Operation Co., Ltd.

"Vehicle-Lu Yun Integration" equips roads with advanced communication and sensing technology infrastructure, and then uploads the real-time collected road information to the cloud platform through networking technology. After comprehensive analysis of the collected road and vehicle information, the cloud platform feeds back the driving decision suggestions to the intelligent vehicles, and connects the roads, vehicles and the cloud platform, thus achieving a breakthrough in the networking technology of intelligent and automatic driving. Among them, data is an important driving factor for the sustainability of "car-Lu Yun integration", and Cheluyun can further converge the data.

The operation of "car-Lu Yun integration" network connection mode is inseparable from the sharing and collection of big data. It is necessary to fully break down the information barrier, pay attention to the construction and interoperability of information ports, and truly let the data "run in front of the car" and play the role of system guidance and deployment.

Shiyan Big Data Company has a unique resource advantage. At present, it plans to take the Central Business District as a roadside pilot, start from the original design, and gradually realize the global coverage, and strive to play a data role in the construction of a pilot city with the application of "car-Lu Yun integration".

Vigorously carry out the commercial operation of intelligent network connection

Shi Yong, founder of Beijing Xingyun Internet Company

"Car-Lu Yun integration" scheme gives China a first-Mover advantage. Under the path of "vehicle-Lu Yun integration", the coordinated operation between vehicles and roads can be realized, the traffic operation can be accurately controlled and optimized as a whole, and the traffic safety factor and traffic efficiency can be greatly improved.

At present, the road infrastructure construction of intelligent networking is "highly leveraged", difficult to operate and maintain, lacking commercial operation, and has not formed a scale effect. To promote the large-scale application practice of "vehicle-Lu Yun integration", it is necessary to further reduce costs and increase efficiency, and the government needs to invest in road infrastructure reconstruction, guide enterprises to actively explore the commercial operation mode of intelligent network connection, and form capital requirements such as operating hematopoiesis ability and feeding back roadside equipment maintenance and technology upgrading. At the same time, encourage and guide social capital and industry enterprises to actively participate. In addition, the government should speed up the introduction of relevant subsidy and incentive policies to encourage the increase of vehicle penetration.

For more than ten years, Nebula Internet has been rooted in the field of C-V2X and has rich experience. I hope to contribute to the construction of Shiyan Intelligent Networked Automobile "Car-Lu Yun Integration" application pilot city.

Large-scale model and integration of "car-Lu Yun integration"

Professor Li Ming, School of Computer Science, Wuhan University

In the past six months, the iterative curve of artificial intelligence large model technology has slowed down. The fundamental reason for this phenomenon is that there is a shortage of computing power and data supply all over the world, especially the data scale has fallen into a great bottleneck. When the machine is not full, the performance output side of the large model cannot complete high-quality output. Traffic is a very typical process from perception and cognition to decision-making and control. At present, artificial intelligence only presents fragmented application in traffic. To really solve the problem, it is necessary to use the line of large model to connect all scattered points such as traffic flow, roads and traffic signals in series, and carry out intelligent collaboration on key traffic nodes such as cars, roads, clouds and networks. The big model can identify road conditions and detect traffic density. At the same time, it can realize the dynamic optimization of traffic system by integrating and dispatching various intelligent services such as vehicle supervision, traffic signal adjustment, intelligent navigation and intelligent parking. With the deep roots of the big model in various industries, it will form a joint force with the "car-Lu Yun integration" and paint a brand-new future-oriented picture for people’s transportation.

Actively explore the application of automatic driving of commercial vehicles

Zhai Jun, Chairman of Wanji Technology

The development of "car-Lu Yun integration" is the key to promote the large-scale industrial application of intelligent networked cars. China’s intelligent networked automobile industry has a strong momentum of development, and the popularization of networked automobile industry has accelerated. The "integration of automobile and Lu Yun" has promoted the formation of a double closed loop of data and intelligence, intelligent service and governance, completed industrial agglomeration, and injected new kinetic energy into urban development.

Shiyan is a typical mountain city, with narrow roads, many bends and large slopes. Due to geographical conditions, it is necessary to adopt roadside equipment layout methods and sensing algorithms suitable for mountain roads in infrastructure construction. Shiyan is one of the earliest cities in China to develop new energy automobile industry. At present, focusing on "new energy" and "intelligent networking", we should focus on the application of automatic driving of commercial vehicles, explore a number of vehicle-road cooperative application scenarios suitable for automatic driving in mountainous towns, and at the same time, carry out networking transformation on existing vehicles to make them have the ability of intelligent networking information interaction. Driven by the high-value application of "small scene and small incision", we will promote the application of "car-Lu Yun integration" and contribute to the construction of "car-Lu Yun integration" in mountainous cities.

Adhere to the road of integration of intelligence and electricity development

Zhang Zhengyuan, Vice President of Sailisi Group Co., Ltd.

In 2003, Cyrus made a joint venture with Dongfeng Company to produce automobiles, and worked hand in hand with Shiyan for more than 20 years. Cyrus has always firmly adhered to the road of intelligent and electric integration under the software-defined automobile, insisting that electrification is the carrier of intelligence and intelligence is the soul of electrification. Actively explore intelligent networked automobile solutions, carry out cross-border integrated automobile business with Huawei, and launch luxury intelligent electric vehicles. Among them, the super-intelligent platform-Cyrus Rubik’s Cube Platform, which is independently innovated by enterprises and has the ability of ever-changing and continuous evolution, takes "panoramic security, multi-power, ever-changing space and intelligent guidance" as its core features to realize cross-domain integration of security, power, chassis and software. Celestial M9′ s "intelligent driving without map" technology does not rely on high-precision maps. Through laser radar and advanced perception network, vehicles can perceive the surrounding environment more comprehensively and improve safety. "Car-Lu Yun Integration" pays more attention to the standardization and safety management of the industry, and provides support for the long-term development of smart cars. The two complement each other and jointly promote the technological progress and healthy development of smart cars. (Reporter Ji Fengbo Meng Jianjin Pan Shixin)

Guangzhou Volvo XC90 price reduction is coming! Highest discount 174,900, limited-time special offer

[Autohome Guangzhou Discount Promotion Channel] Bringing you the latest good news, the high-profile luxury SUV is making a strong debut in the Guangzhou market with a grand promotion. At present, this high-end model is undergoing an unprecedented price reduction promotion, with a maximum discount of 174,900 yuan, giving the XC90, which was originally priced at 472,000, the opportunity to start at a more attractive price. If you are interested in this model with both performance and comfort, seize this preferential opportunity, just click "Check the car price" in the quotation form to learn more about the current preferential situation and get your ideal car.

广州沃尔沃XC90降价来袭!最高优惠17.49万,限时特惠

The Volvo XC90 has won the favor of many consumers with its unique and elegant exterior design. The front face features the iconic Quake LED headlights, which are as sharp as an eagle’s eye, giving the vehicle a strong sense of presence. The intake grille is decorated with chrome trim, which is exquisite and powerful, and blends perfectly with the body lines. The overall style presents the coexistence of Nordic luxury and functionality. The streamlined body is combined with a tough silhouette to show an elegant and sporty temperament, reflecting the Volvo brand’s persistent pursuit of detail and quality.

广州沃尔沃XC90降价来袭!最高优惠17.49万,限时特惠

The Volvo XC90 has a refined body profile with its elegant side lines. It measures 4953mm x 1958mm x 1778mm and has a wheelbase of 2984mm, showing generous interior space and solid body proportions. The tire specifications are unique, with 275/45 R20 on both the front and rear wheels. The wheel rim design is exquisite, adding a touch of movement and power to this luxury SUV. Overall, the side design of the XC90 is not only practical, but also focuses on the combination of dynamic and luxury.

广州沃尔沃XC90降价来袭!最高优惠17.49万,限时特惠

In terms of interior design, the Volvo XC90 is designed with both luxury and functionality in mind. The spacious interior is designed with exquisite Swedish craftsmanship to create an elegant Nordic style. The steering wheel is made of leather, which provides a comfortable grip and supports manual up and down and front and rear adjustment, which is convenient for the driver to control accurately. A 9-inch high definition central control screen is inlaid in the center, which integrates multimedia systems, navigation, telephone and air conditioning controls, making it easy to operate and full of technology. The seats are made of high-grade leather, which provides good support and comfort. The main and passenger seats support multi-directional adjustment, including front and rear, backrest, high and low and waist support, to ensure the comfort of long-distance driving. The front seats are also equipped with an additional heating function, which brings extra care to passengers. In addition, the XC90 is also equipped with front and rear USB/Type-C ports for easy passenger connection to electronic devices. Seat memory is only available in the driver’s seat, enhancing the driver’s convenience and personalized experience.

广州沃尔沃XC90降价来袭!最高优惠17.49万,限时特惠

The Volvo XC90 is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts, which can provide strong power support. The engine also has a peak torque of 350 Nm, which guarantees the efficient performance of the vehicle in various driving conditions. With an 8-speed automatic transmission, the driving process is smoother and the overall driving experience is improved.

In general, Autohome owners are full of praise for the exterior design of the Volvo XC90, mentioning that the vehicle’s streamlined body and strong visual impact make every trip a focus. For drivers who pursue individuality and taste, the XC90 is undoubtedly the ideal choice to meet these needs.

The big names in the air-conditioning industry gathered together to explore how to fight the air-conditioning "value upgrade war"

  Southern Network News (Reporter/Tang Qiaoyan)8month24"Wind-free Aerobic", directed by the China Household Appliances Association and sponsored by China Home Appliances NetworkTANOrigin traceability –2022-2023China Air Conditioning Industry Summit Forum "was held, with representatives of mainstream household air conditioning brands and core component manufacturers, as well as the forum’s exclusive channel partner JD.com home appliances and data support agenciesGfKZhongyikang and others gathered together to discuss the innovative development and mission of the air-conditioning industry under the "double carbon" goal.

  High temperature "heating"Air Conditioning Market

  In the "roasting" mode, refrigeration appliances represented by air conditioners ushered in a high-temperature "hot period" in July and August. According toGfKZhongyikang monitoring data,7The monthly retail sales and retail sales of air conditioners in the online market increased year-on-year respectively41.6%,44.6%, enter8In the past two weeks, the retail volume and retail sales of the air conditioner online market increased year-on-year respectively76.0%,79.4%The offline market volume and scale have also exceeded20%The year-on-year growth.

  However, the stellar performance of the air-conditioning market is similar to that of the first half of the year and even the whole2022The cold years in the industry have formed a clear contrast. FromGfKAccording to Zhongyikang data, in the first half of this year, the retail volume and retail sales of the household air conditioner market declined year-on-year, respectively20.1%and14.1%The entire2022In the cold year, the retail volume and retail sales of the air conditioner market were4357Ten thousand units.1505Billion yuan, down year-on-year respectively15.0%,9.2%"The economic downturn and the epidemic directly affect the income level of consumers, so the consumer confidence index fell year-on-year", inGfKPeng Xiandong, General Manager of Zhongyikang Home Appliances DivisionIt seems that consumers’ expectations for the home appliance market and the implementation of purchasing power have decreased, and the corresponding air conditioner has also been affected by a significant decline. In addition, air conditioners have further entered the stock market, and there is less new demand. Based on this, Peng Xiandong judges that the air conditioner industry will enter a low-speed era in the next two years, with incremental scarcity, and the market core will shift from the pursuit of scale to the pursuit of quality.

Peng Xiandong, General Manager of GfK Zhongyikang Home Appliances Division

  for2022The scale of China’s household air conditioner market has declined beyond expectations in the cold year. Wang Lei, secretary general of the China Household Appliances Association, also believes that this is the result of multiple factors. Including the repeated regional epidemics across the country in the first half of the year, which put pressure on the industrial supply chain and also had a negative impact on the demand for air conditioners. In addition, the sluggish real estate is also a factor strongly related to the demand for air conditioners. Moreover, the more important objective factor is that the popularity of household air conditioners has basically reached a high level. According to the National Bureau of Statistics,2020At the end of the year, the number of air conditioners owned by 100 households in the country reached117.7Taiwan, of which 100 households in cities and towns own149.6Taiwan. "At present, the social ownership of air conditioners in the country has reached5.4Million units, the stock update has become the main body of current and future market consumption demand, which has a direct and long-term impact on the size of the air conditioner market. "

Wang Lei, Secretary General of China Household Appliances Association

  Seeking "new" kinetic energy under the stock

  When the industry enters a new development stage dominated by "stock replacement", the external operating environment, as analyzed by Wei Lai, Chief Research Officer of Zijin Tianfeng Futures, accounts for the cost of air conditioning85%The above raw material prices are breaking away from the traditional cyclical framework and reshaping into a new cycle, corresponding to the reshaping of the cyclical characteristics of air conditioners at both ends of the cost and consumption. Under the new cyclical characteristics, the market prospects for air conditioners are still broad, but new growth drivers need to be sought inward.

Zijin Tianfeng Futures Chief Research Officer Wei Lai

  JD.com platform data shows that in the first half of the year, the turnover of JD.com platform fresh air conditioners was the same period last year5.5Times, while the fresh air conditioner also showed a higher than the overall market32%The characteristics of; "618 "During the period, the turnover of fresh air conditioners on the JD.com platform increased year-on-year460%; JD.com Home Appliances "815 "Anniversary high tide28Hours, the turnover of fresh air conditioners increased by more than4Double. "JD.com platform always takes consumer demand as the first starting point," said Zhang Yiming, marketing director of JD.com’s home appliance air conditioner business department. Through active market research, JD.com home appliances and various air conditioner brands work closely together, with the same perspective. They all believe that fresh air conditioners in new products may be the next growth point in the industry. "Combined with the trend of purification and health, the increase in fresh air volume will be more suitable for the needs of life scenes."

Zhang Yiming, Head of Marketing, Home Appliance Air Conditioning Business Department, JD.com

  At the enterprise level, it can be seen that more air-conditioning companies are also launching products with corresponding functions or even composite functions through technological innovation to meet the diverse, personalized and quality consumption needs of consumers. At the meeting,Yan Bo, General Manager of Casarte Air ConditioningDue to the different air pain points faced by different climates and seasons, Casarte innovatively launched the luxury version of Yunding Air Conditioning, "This product is positioned as an’original ecological air maintenance expert ‘, hoping to achieve the maintenance of people, the maintenance of the environment, and the maintenance of high-end lifestyles through air conditioning. As a whole, what we want to do is to pass on the high-end, comfort and wisdom of Casarte Air Conditioning to consumers."

Yan Bo, General Manager of Casarte Air Conditioning

  The product evaluation dimension built on factors such as energy conservation, health, and comfort is becoming the core driving force for the reform and upgrading of China’s air-conditioning supply side. Therefore, the2023The three major product trends in the cold year air conditioning industry are"Energy efficient" product trends;"Comfort" product trends;"Health" product trends

  "Dual Carbon "Engine Drives Green and High-Quality Development

  The green and low-carbon development of the air-conditioning industry still faces no small challenges. "For the refrigeration and air-conditioning industry, under the trend of’dual carbon ‘, the biggest challenge isHFCsThe reduction of conventional refrigerants may lead to corresponding quota issues, which may directly affect the operation of an enterprise. "Li Tingxun, Associate Professor of Sun Yat-sen Universitythink, the futureYeah.HFCsControl of consumption, production, or quota managementOr will directlyImpact on the air conditioning industryDevelopment. So, how can the air-conditioning industry achieve carbon emission reductions?Lee Ting HoonIt seems that on the one hand, it is necessary to improve energy efficiency. At present, the energy efficiency of air conditioners has been improved15%The future is coming2030The year may rise again15%On the other hand, based on the carbon emissions directly caused by the refrigerant, it is necessary to choose the development of more environmentally friendly refrigerant alternatives to achieve, in this regard, the only sure chance is lowGWPRefrigerants will have a large application in the future. In addition, materials, production, transportation, storage and other links will also directly or indirectly lead to carbon emissions, so air-conditioning related enterprises also pay attention to the carbon emission reduction of the whole life cycle of air-conditioning products.

Li Tingxun, Associate Professor of Sun Yat-sen University

  "Compared with other manufacturing industries, I personally think the energy saving and carbon reduction of the home appliance industry has advantages. "Xie Nanan, director of the environmental and dual-carbon business department of the General Technology Inspection and Testing Group, analyzed that the reason is that the home appliance industry has implemented the trade-in policy more fully, and the improvement of energy efficiency of home appliances is to reduce energy consumption from the source. In addition, the intelligence of home appliance products is a system improvement, which is considered from an overall perspective. In addition, there is more room for expansion in the green and low-carbon transformation of the home appliance industry, such as the control role of the supply chain, energy consumption in the production process, energy structure adjustment, andHFCsThe emission reduction of non-carbon dioxide greenhouse gases such as refrigerants is worthy of attention and active promotion by home appliance companies such as air conditioners.

Xie Nannan, Director of Environment and Dual Carbon Division, General Technology Inspection and Testing Group

  Meeting, attendingofAir-conditioning-related enterprises and industry guests issued a "green energy-saving air-conditioning replacement initiative" to the air-conditioning industry – actively responding to the national "double carbon" strategy and2022The national household appliance consumption season activities will promote the improvement of quality, variety and brand of green intelligent air conditioners; industry organizations and upstream and downstream industries will give full play to their respective advantages to promote a new round of "trade-in" and "home appliances to the countryside" work, and promote the upgrade of air conditioner consumption in an orderly manner. Continue to lead the trend of quality, greening and intelligence of air conditioner consumption.This move is undoubtedly furtherBlowair conditionerThe clarion call for industrial green and low-carbon transformation.

Cannes films will be sold online! What are the advantages and disadvantages of online market?

In this report, we try to answer these questions:

1. How is the Cannes Film Market held this year?

2. Can the online movie market accommodate all the transactions during the film festival?

3. Can film producers buy this year’s competition films online?

4. What is the impact of online market on movie trading?

5. What else can Cannes film market do besides trading?


Special feature of 1905 film network What to do in Cannes this year should be the topic that fans are most concerned about during this period. May every year not only means how more than 100 films will meet the audience, but also means that those films will become the focus of discussion by the audience in the coming year, and what kind of films will be displayed at major film festivals.

 

Cannes Film Festival not only provides a few months’ talk for fans, but more importantly, it is one of the largest film markets in the world. In May, together with directors, actors, producers and the media, there were also representatives of film companies, agents, distributors, film foundations and other people in the industry from all over the world.

 

The market set a record in 2019 How to face difficulties in 2020?


2019 is the 60th anniversary of the Cannes Film Festival film market, which has welcomed more than 12,000 participants in an unprecedented way. This year, when the selection of three parallel units was cancelled and the date of the official screening unit was ambiguous, the future of the film market and the screening markets in many countries behind it became a topic of more concern to the industry.

 

Now, the film market has decided to hold it online this year. In its official statement, this year’s online film market will fully simulate every function offline, from the agent booth to the film agency exhibition hall; From online video conferencing to online watching movies; There will even be online forums.



But at the moment, will the online movie market still maintain the vitality of offline every year?

 

"In our platform, the film market accounts for about 10%." David, a reporter from a film media who has reported the Cannes Film Festival for many years, said, "This year, I don’t think the impact will be great, and maybe there will be a lot of transactions."

 

The person in charge of the film market said that 80% of the publishers they consulted were willing to try the online market; 66% still have the ability to buy films including films, post-production and script creation.

 

The person in charge stressed that this year’s online film market will provide an efficient and cutting-edge platform for film screening, trading and financing. The online movie market has been scheduled for May 22nd for a week.

 

Online movie market Can you replace the seaside luxury hotel?


Walk into the movie palace and go down the stairs directly to the basement. These hundreds of planes and the two floors above them are the movie market in Cannes. Film companies and agents from various countries distribute thousands of film copyrights to all parts of the world here.


 

But among other movie people, there is an invisible "market" in Cannes, which is located in hotels lined up by the sea. Larger film companies often negotiate cooperation here. Someone from a film company once said: "The films in the movie palace market are basically films that no one wants after the copyright is robbed."

 

When the film market appears online this year, will there be "two markets"?

 

"I don’t quite agree with this statement." Li Yihua, the person in charge of Nianhua outside the window, said. In recent years, she has bought the China rights of many films in Cannes and other film festivals. "The so-called hotel is the second market, which may be a relatively large company and needs more freedom. I think the difference between talking about business and not talking about business is not so big, but the conditions and timing of negotiation. "

 

Li Yihua believes that the film market of the Film Palace actually plays an important role for sales companies to develop new customers and buyers. This is also the necessity of the existence of the official film market in Cannes.


But this year, the market turned online, and she felt that it might not be so friendly to new buyers. When selling films, sales companies may have concerns in the face of buyers they have never met.

 

In the Cannes film market transactions in the past few years, even many familiar companies talked about their cooperation intentions long in advance in order to improve the efficiency and success rate of the transactions during Cannes. Li Yihua mentioned that for new buyers, online film festivals may also bring difficulties. Not knowing the sales company and not meeting in advance will reduce the success rate of the transaction.


Advantages and disadvantages of online market Can a film dealer buy a competition film?


The official statement of the film market of Cannes Film Festival seems to be a reassurance to film practitioners. Perhaps the only worry is what kind of films can be bought this year.

 

Recalling the experience of buying films, an industry insider who went to Cannes Film Festival all the year round revealed that every time, he had to sit down at the booth of the Film Palace market, listen to the seller’s introduction, and then spend two or three minutes watching a film. If a company has 10 films, it may take 30 to 40 minutes to watch it, and then he can start to talk about conditions, and basically he will not decide whether to buy a film immediately. Actually, it’s a waste of time



This year’s film festival was held online. In the eyes of this industry, it actually saved a lot of time for purchase and negotiation. "The same work can be done online, and there are written materials in advance, which can make better decisions. If there is a link to the demo, everyone in the company can watch it. More flexible. "

 

Li Yihua, who buys copyright for her company at major film festivals every year, agrees with this view. She said that she has to fly to four or five film festivals every year to hold meetings, watch films and sort out materials in a few days. The time is particularly tight: "If you are online, the time on the road and the time difference will be omitted. It will be more efficient for everyone to watch films directly."

 

Li Yihua told us that at this year’s Berlin Film Festival, she chose to watch the film online at home and then make a decision to buy the film: "Some foreign companies anticipated this problem and sent us the link when they showed it in Berlin. I watched a lot of competition films, and the last film I bought won this year’s Golden Bear. "

 

David, a film journalist, is generally optimistic about the online market this year. He thinks that in this year’s environment, the copyright transaction volume of online broadcasting may reach a new high. But at the same time, he is worried that because the market is held before the film festival, filmmakers may not be able to buy any "explosive" movies.



"The online market will not have much impact on procurement." Li Yihua said, "But if there is no nomination, or a stunt like a competition unit, I think it will be very difficult to buy a film." She mentioned that more than 100 films in the official and parallel units of Cannes will be concerned by the domestic media because of the name of "Cannes", but this year’s changes will make her more cautious in buying films.

 

The online transaction is solved. Where is the offline activity going?


"The film market is a more specific, practical and functional trading platform extended by the film festival. It will include market screening, forum activities and so on, and its diversity and inclusiveness are also very important." According to Liu Lei, the operation director of China Film Foundation’s Wu Tianming Youth Film Special Fund, this is a very important part of the offline activities of Cannes Film Festival.

 

Liu Lei mentioned that the world filmmakers attracted by Cannes Film Festival will help young filmmakers understand the necessary practical skills such as film promotion skills, joint production, international finance, market strategy, market distribution and international sales.

 

Therefore, for filmmakers, the film market is a platform for buying and selling film copyrights. But at the same time, the establishment of this market is also helping young people in the industrial chain to stand on the international stage faster.

 

Liu Lei gave us an example: Xiao Gancao, our producer, was greatly encouraged after he came to Cannes. Before that, he never thought that famous actors could be used in this project, but after returning to China, he found Duan Long, and after many conversations, he "knocked him down" and became the star of the film.


When the movie market moves online, what will happen to these projects and forums outside the copyright?


Liu Lei did not disclose whether there will be relevant arrangements for this year’s Wu Tianming Youth Film Special Fund. But he said: "Some of the things that the Foundation can do is to help filmmakers in need to answer their doubts. Of course, switching to online also represents a lot of workload for Cannes film market staff. If there is anything we can do, we are also willing to contribute. "


Whether it is the Cannes Film Festival or the international film festivals in Beijing and Shanghai, for them, the work is not only a screening, but also an important part of the global or regional film industry system. The film market turnover of Beijing International Film Festival is increasing year by year; The venture capital unit of Shanghai International Film Festival has become a climate. At this time, it is even more necessary for filmmakers to support each other and make the film industry develop continuously in a new form.


 

In the interview, Liu Lei said: "Under such a global crisis, we can use this time to reflect on the future development of the film, the film itself, its commercialization, cultural attributes and so on. The film has never stopped for more than 120 years, everything will pass, and we will eventually get back on the road. "