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Ironically, Maibakh, a luxury car, should use the canopy to ＂shelter from the wind and rain＂!

In July this year, a car owner bought a Maibakh with a huge sum of money, which was a happy event.

However, problems followed, and the owner found that there was abnormal noise in the central control, and found that the A-pillar of the co-pilot had water leakage when it rained.

In this regard, the owner negotiated with the 4S shop and checked many times, but did not find the specific reason for the water leakage failure.

Therefore, the owner doesn’t want this car and wants to replace it with a new one by paying money, but the loss plan given by the 4S shop far exceeds the owner’s estimate.

This made the problem not solved in time.

In the absence of rights protection, the owner posted a three-color canopy for the car and sent a video.

There will be a super distinctive "three-color awning Maibakh".

It is extremely ironic that millions of people in Maibakh can’t "shelter from the wind and rain", but they use dozens of awnings to "shelter from the wind and rain".

As a result, 4S stores have to pay attention to it, and relevant parties have indicated that they should actively deal with this matter. After all, millions of luxury cars can’t "bow down" in front of dozens of awnings!

The last thing to say is that the water leakage of the car is not within the scope of three guarantees, which is really not as good as dozens of awnings!

At least 19 models! European and American car companies modular platform new car planning

　　[Autohome News] We often say that the Golf and Audi A3 are products of the same platform. Do you know that the currently very popular Escape and New Focus are also produced on the same platform. With the development of the automotive industry, overseas automakers, especiallyEuropean and American car companiesModular and platform-based production and research and development are being continuously promoted. At the same time, as the cooperation between car companies becomes closer, more and more manufacturers are beginning to share platforms to build new cars. Platformization and modularization have become a very popular concept at present. In addition to the Volkswagen MQB platform that everyone is already familiar with, major automakers will build new cars based on UKL, MRA, SPA, EMP2, and D2XX in the future. So which manufacturers do these new platforms belong to and what products will be launched? Let’s take a look together today. (Note: The models involved in this article are not all platform products, but only some representative products are selected.)

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What is an automotive platform?

　　Let’s use the following diagram to briefly describe what a car platform is:

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Volkswagen: MQB/MLB platform – multiple derivative cars

　　The platforms that Volkswagen brands will use in the future will primarily be MQB and MLB.The full name of the MQB platform is Modularer Querbaukasten in German, which is expressed in English as modular transverse matrix or transverse engine modular platform.(Click to view the MQB platform analysis) We are familiar with the Volkswagen 7th generation Golf, Audi’s new generation A3, and the new generation Octavia are all from this platform. So what new cars will be launched on this platform in the future?

★ Volkswagen 7-seat SUV [Click to view new car information]

　　At the 2013 North American Auto Show, the Volkswagen CrossBlue concept car was officially released. The car is currently in the concept stage, and it will be a 7-seat medium and large SUV after official weighing. The car is built on the Volkswagen MQB platform. According to the original information, the car is expected to be domestically produced by Shanghai Volkswagen by the end of 2015.

Volkswagen (Import) CrossBlue2013 Concept

"Volkswagen CrossBlue Concept Car"

　　The Volkswagen CrossBlue concept car adopts the Volkswagen family design, and the body size is 4987/2015/1733mm respectively. It is positioned between the Tiguan and Touareg. After production, the car will compete with models such as Toyota Highlander. Of course, due to Volkswagen’s platform strategy, brands such as Skoda and Seat are also expected to launch their own 7-seat SUV products.

★ New Generation Passat (B8) [Click to view new car information]

　　The new Passat (B8) will also be built on the MQB platform, and the new car is expected to be released in early 2014. From previous spy photos, Volkswagen will make some improvements to the body of the current model, such as widening the wheel arches and lengthening the wheelbase. If we look closely, the front axle of the new generation model will also move forward. The new Passat will be lighter, with a body weight of nearly 1400kg, similar to some current compact models.

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"Previous spy photos of the new generation Passat (B8) travel version"

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"Renderings of the new generation Passat (B8) convertible version"

　　In addition to the sedan version, by 2015, Volkswagen’s Passat family may also welcome new members. Today, the Volkswagen Passat family has sedans, wagons and CC models. In the future, a two-door sports car and a convertible sports car will be added. The launch of several derivative models also shows the strength of modular platform models.

★ Audi Q2 [Click to view new car information]

　　In today’s increasingly mature SUV market, the small SUV market is also gradually expanding. Buick Oncola and Ford Wingstroke are all products in this context. With the growth of this market, the future Audi Q2 will also join it. The car is positioned as a small SUV and is expected to be officially released in 2014.

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"Audi Q2 renderings"

　　Audi will encourage buyers to personalise the Q2 as they did with the A1 and MINI. They will be able to change the colour of the roof and mirrors, the main interior panels and the choice of seats and steering wheel.

★ Audi’s new generation TT [Click to view new car information]

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"Previously exposed imaginary picture of the new generation of Audi TT"

　　Audi TT is also a transverse engine model. The new generation TT will be built on the MQB modular platform and is expected to be released in 2014. According to previous reports, elements such as Audi’s hexagonal air intake grille and more angular lamp design are expected to appear in the new generation TT model. Lightweight technology will also further reduce the body weight.

　　Alongside the MQB platform, the full German name of the MLB platform is Modularer L?ngsbaukasten, which means Modular Longitudinal Platform in English. On the future MLB platform, the Volkswagen Group will launch products such as the new generation Audi A4, Porsche Macan, Audi Q6, etc.

★ New generation Audi A4 [Click to view new car information]

　　The new generation of Audi A4 will be the 9th generation of the A4 series. The new car will be built on the MLB platform and is expected to be released in 2014. According to foreign media reports, the new Audi A4 after weight reduction will be about 100kg lighter than the current model, while the lightest model may only be 1330kg.

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"New Generation A4 Renderings"

　　In terms of power, the car will be equipped with a plug-in hybrid system, in addition to the four-wheel drive system of the e-quattro. The e-quattro technology allows the engine to power the front wheels, while the rear wheels are powered by an electric motor on the rear axle. The front and rear wheels are synchronized by the control module.

★ Porsche Macan [Click to view new car information]

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"Porsche Macan spy photo"

　　The Porsche Macan has also been exposed many times. The car is built on the shared platform with the Audi Q5. It is an entry-level SUV under Porsche. It is positioned under the Cayenne. For domestic consumers, many people are more inclined to call it "Little Cayenne". According to reports, the car is expected to be released at the Frankfurt Motor Show in September this year.

★ Audi Q6 [Click to view new car information]

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"Audi Q6 renderings"

　　The Audi Q6 can be seen as a coupe version of the Q5 SUV, positioned between the Q5 and Q7, and the future competitor is the X4 that BMW is developing. From the hypothetical picture, the front face of the Audi Q6 car is inspired by the design elements of the Crosslane Coupe concept car, while in the rear, the Audi Q6 will be built in the Coupe coupe style. It is understood that this car may be officially launched in 2016.

★ New generation Q7[Click to view new car information]

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"Audi’s new generation Q7 hand-drawn drawing"

　　The Audi Q7 has been around for nearly 8 years since its launch in 2005, and it is approaching its replacement year. From the hand-drawn drawings of the new generation Q7, it is not difficult to see that the front face of the new model is very similar to the Crosslane Coupe concept car. The intake grille is angular, and the overall design is more concise and tough. The new generation Q7 will be built on the Volkswagen MLB platform. Thanks to the adoption of more new technologies, the body weight of the new generation Q7 will be 350kg lighter than the current model.

　　Summary:Judging from the MQB and MLB platforms adopted by the Volkswagen Group, its characteristics are first and foremost the wide launch of derivative models, and one platform’s coupe, travel version, convertible, SUV, etc. will be launched one after another. In addition, the brand’s universal model, Volkswagen launches a derivative car, then Skoda will have one, and Audi may have another. Such a powerful derivative ability is amazing. Finally, the application of lightweight technology, I believe this technology will become a major trend in the future.

● BMW Article: UKL Platform – BMW Front Drive/New MINI

　　We know that only the MINI models currently on sale are in front-drive mode, and that will change in the future. It is understood that in the next eight to 10 years, BMW plans to launch 12 models based on the front-drive UKL platform. The BMW UKL platform is an abbreviation for the German "unter klasse", which can be translated as "entry-level".

　　★ New generation MINI [Click to view new car information]

　　The next-generation MINI 3-door hatchback is expected to be the first car on the UKL platform, with chassis number F56. The car is expected to be officially released within this year. From the previous spy photos, the new MINI looks little changed compared to the current model, but according to foreign media reports, the wheelbase of the new car may be lengthened.

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"New generation of MINI spy photos"

　　In terms of power, the new MINI will be equipped with a new 1.5L three-cylinder turbocharged engine with a maximum output of 131 horsepower. In addition, there is a 2.0L naturally aspirated engine for consumers to choose from. As a more sports-oriented model in the MINI series, the MINI COOPER S is expected to be upgraded from the current 6AT to 8AT.

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"Planning map of MINI’s future new car in an overseas car magazine"

　　The MINI family will also launch a variety of derivative models based on the platform. Nine MINI models will be launched one after another by 2015, including the new CLUBMAN and MINI’s MPV models. According to reports, MINI also plans to design and develop a new sedan for the Chinese market, let’s look forward to it.

　　★ BMW 1 Series GT [Click to view new car information]

　　At the 2012 Paris Motor Show, BMW launched the Active Tourer concept car, which is seen as the prototype of the BMW 1 Series GT. The future BMW 1 Series GT will be based on the UKL front-drive platform, and its production version is expected to be officially released within the year. The launch of the BMW 1 Series GT is BMW’s attempt to segment the car market. From the design and positioning, the car is very similar to the positioning of the Mercedes-Benz B-Class.

BMW (Import) Active Tourer2012 Concept

BMW Active Tourer Concept Car

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"BMW 1 Series GT spy photo"

　　In terms of power, the BMW 1 Series GT will be equipped with a four-cylinder gasoline engine, in addition to a hybrid model. The powertrain is the same as the BMW Active Tourer concept, consisting of a 1.5L three-cylinder turbocharged engine and an electric motor mounted on the rear axle. When the entire powertrain works together, it can output a maximum power of 190 horsepower and a maximum torque of 200 N · m.

　　Summary:According to BMW’s Product Research & Development manager, "In the 1990s, we broke with a tradition and started selling SUVs, and consumers can also enjoy driving from SUVs. We hope that the arrival of front-drive models will also bring about such changes." The launch of many low-cost entry-level front-drive models will also play an important role in BMW’s sales growth in the future. Judging from BMW’s tradition of pursuing sports, the editor believes that these front-drive models will continue to be BMW’s sporty characteristics under BMW’s adjustment in the future, and everyone should not worry.

Volvo: SPA Platform – New Generation XC90

　　After leaving Ford, Volvo needs to stand on its own in terms of technology. Volvo will use a new platform to create new products in the future. According to our review, there are two main platforms in the future, namely the SPA platform (Scalable Platform Architecture) and the new mid-size car platform developed together with Geely. Since 2011, Volvo has announced a strategic investment plan totaling 11 billion US dollars. The development of the SPA platform and the VEA powertrain is the most important part of it.

　　Peter Mertens, senior vice-president of research and development at Volvo Group, said: "The SPA platform will account for two-thirds of Volvo’s total product sales, and about 40% of the components will be common to all models." In line with the current trend of fewer cylinders and smaller displacements, VEA’s new direct injection gasoline and diesel engines will become the main powertrain of Volvo in the future. The 3- and 4-cylinder engine families will become the core of Volvo’s future powertrain, while the existing 5- and 6-cylinder engine assemblies may be phased out.

　　★ New generation XC90 [Click to view new car information]

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"The previously exposed hypothetical picture of the new Volvo XC90"

　　The new generation XC90 will be the first product on the SPA platform and is expected to be launched overseas in 2014. The new generation XC90 will be equipped with Volvo’s latest VEA series 4-cylinder turbocharged engine, which will be lighter in weight and will have better fuel economy while ensuring power. In addition, because the new engine will be made of aluminum alloy, and the SPA chassis is also made of lighter boron steel, the weight of the platform models will be reduced by 150kg or more.　　

　　★ New generation S80 [Click to view new car information]

Volvo Volvo (Import) You2012 Concept

"Volvo’s new generation S80 may be based on the shape of the You concept car."

　　The new generation S80 will also be based on the SPA platform and is expected to be launched in 2015. It is reported that the new generation S80 model may incorporate some design elements of the Volvo You concept car. Not only that, Volvo will also derive a variety of products on the basis of the new S80, including a long-wheelbase version, a V80 station wagon, and a "2 + 2" coupe. In terms of power, the new generation S80 and its derivatives will use a new four-cylinder engine, which will be matched by a new 8AT gearbox in addition to a manual transmission.

　　★ 和吉利研发新中型车

　　2013年2月20日，吉利集团宣布，在瑞典哥德堡设立欧洲研发中心，整合旗下沃尔沃汽车和吉利汽车的优势资源，打造新一代中型车模块化架构及相关部件，以满足沃尔沃汽车和吉利汽车未来的市场需求。

　　据沃尔沃汽车产品战略副总裁Mats Fgerhag介绍，同一集团下不同品牌间联合开发已成为国际惯例，模块化设计可以实现在同一个架构上开发出多个不同产品平台，在确保一流品质的前提下，为两个品牌提供量身定制的解决方案。“通过与吉利合作，我们的核心技术得以保留在集团内部，从而确保沃尔沃可以完全掌控自己下一代中级车的开发。如果与其他整车厂合作，我们将不可避免地做出妥协。” 目前双方合作的细节还不是很清楚，吉利和沃尔沃未来会有哪些车推出，我们将一同期待。

　　Summary:从沃尔沃的全新平台来看，沃尔沃也在走一条轻量化、小排量发动机以及推出多款衍生车的发展路线，并试图通过新平台摆脱此前在福特下的阴影。同时我们看到，其新平台产品定位较高，代表沃尔沃将走的新的豪华路线。8AT等新技术的引入也让沃尔沃赶上了竞争对手的脚步。

● PSA篇：EMP2平台——新308/ 新C4毕加索

　　标致雪铁龙也于近期正式推出了EMP2平台。EMP2模块化平台的全称是：Efficient Modular Platform 2，即高效模块化平台。未来EMP2平台将主要整合并生产目前PSA 2号（紧凑型车）和3号平台（中型车）这些产品。>>点击查看EMP2平台解析

　　The body of the model produced by the platform is made of high-strength steel, and some components are made of aluminum. Officials say that the body weight of the products built with the new platform can be reduced by 70kg. The EMP2 modular platform also enables the co-production and design of multiple models, such as sedans, travel editions, Coupes, SUVs and LCVs (light commercial vehicles). Likewise, the platform also has many technologies to improve fuel economy, such as start/stop systems, EPS electronic power steering and low roll resistance tires.

　　★ Peugeot New Generation 308 [Click to view new car information]

　　Peugeot’s new generation 308 will be built on the EMP2 platform, and the car is expected to debut as soon as this year’s Frankfurt Motor Show. According to foreign media reports, the size of the new Peugeot 308 will be increased, and the new car will be longer and wider, which means that the interior space may be improved. At the same time, it is understood that the design of the new Peugeot 308 will inherit the design language of the Peugeot 208.

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"New Generation 308 Spy Photos"

　　There is not much news about power at present. According to foreign media speculation, the new car will be equipped with a variety of four-cylinder gasoline engines and diesel engines of different powers, with a power range of 90 horsepower to 160 horsepower. In addition, the new 308 will also launch a performance version of the 308 GTi, which will have a maximum power of 200 horsepower.

　　★ Citroen new C4 Picasso [Click to view new car information]

　　The new generation of Citroen C4 Picasso models will also be produced on this platform. At the Geneva Motor Show, Citroen released the Technospace concept car, which previewed the design prototype of the new generation C4 Picasso.

Citroen Citroen (Import) Technospace 2013 Concept

"Technospace Concept Car"

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"New generation C4 Picasso spy photo"

　　Judging from the latest spy photos, the design of the new generation C4 Picasso is basically the same as that of the Technospace concept car. The new car adopts Citroen’s new family-style design. The thin middle net is embedded with Citroen’s herringbone gear logo, and the lower intake grille adopts a hexagonal design, which is exaggerated and radical. The new car’s tail lights with 3D effect are also eye-catching. At the same time, due to the use of EMP2 modular platform to build, the car will further reduce weight by about 70kg.

　　Summary:EMP2 modular products are mainly concentrated in the compact and medium-sized car market with the largest production and sales volume. The modular design and production will also save PSA Group a lot of money. The models built on the EMP2 modular platform will be officially mass-produced later this year, and the future Shenlong factory in Wuhan will also introduce the production technology of the EMP2 modular platform. In this sense, the above two models are likely to be introduced into domestic production in the future.

　　In addition, it is worth mentioning that many new cars of PSA will be built on the EMP2 platform. In order to further distinguish the products, the two brands of Peugeot and Citroen will further differentiate their positioning in the future: the Peugeot brand will focus more on the high-end market, while the Citroen brand will lean towards the mass consumer market. Peugeot brand positioning: 1. Pursue quality and reliability; 2. Elegant design and outstanding power; 3. Innovative driving experience and driving pleasure. Citroen brand positioning: 1. Fuel economy and environmentally friendly vehicles; 2. Easy to use and simple technology; 3. Simple and pure design.

● General Article: D2XX Platform – New Generation Cruze

　　The D2XX platform is a new platform that GM will launch in the future. It was officially proposed in August 2012 and will replace and integrate the current Delta II and Theta platform products in the future. In the future, the D2XX platform will create a number of GM new cars, including the new generation Cruze, the new generation Volt, Equinox, Buick Yinglang, Opel Astra, etc. Based on this platform, GM plans to produce 2.50 million cars by 2018. At the same time, in order to produce D2XX platform products, GM invested 220 million dollars to upgrade factories in Lordstown and Parma.

★ New generation Cruze [Click to view new car information]

　　The new generation of Cruze will be launched in 2014, and the car will be built on the D2XX platform. From the current spy photos, we can’t see much changes to the new car due to the heavy camouflage. According to reports, the new generation of Cruze may use some design elements of the Tru 140S concept car.

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"A New Generation of Cruze Spy Photos"

Chevrolet Chevrolet (Imported) Chevrolet Tru2012 140S Concept

"The new generation of Cruze may incorporate some of the design elements of the Tru 140S concept car."

　　From the spy photos, the interior of the test car is covered, but we can still see that the shape of the new car’s shift lever has changed a lot, and three function buttons have been added to the front of the shift lever. In addition, the new car’s dashboard adopts a white and blue color scheme, and a larger driving information LCD screen is added. The edge of the dashboard is also equipped with chrome decoration.

　　Summary:At present, there is not much information about the products of this platform, but due to the commonality of platform technologies, we expect that as more information about the next generation of Cruze technology is exposed, the characteristics of this platform will be further clarified.

● Mercedes-Benz: MFA Platform – GLA MRA Platform – New Generation C-Class

　　Mercedes-Benz’s future new products will be distinguished by the MFA front-drive modular platform and the MRA rear-drive modular platform. The full English name of the MFA platform is Merecedes Front-wheel-drive Architecture, which literally translates to Mercedes-Benz front-wheel drive architecture. The new generation of Mercedes-Benz A-Class, B-Class and CLA-Class have been built with the Mercedes-Benz MFA platform, and many new products will be launched on this platform in the future.

　　★ Mercedes-Benz GLA [Click to view new car information]

　　The GLA is a compact SUV based on Mercedes-Benz’s new MFA platform. Its exterior design will also follow Mercedes-Benz’s new design concept, and it will compete with products such as Audi Q3 and BMW X1 in the future. According to previous reports, Mercedes-Benz GLA is likely to debut as a concept car at the Shanghai Auto Show in April, and then its production version will be released at the Frankfurt Motor Show in September.

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"GLA spy photo"

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"GLA renderings exposed by overseas media"

　　In terms of power, GLA will be equipped with 1.6T and 2.0T engines with different power adjustments. In the future, GLA will also launch the AMG high-performance version, which will be equipped with a 2.0T engine with a maximum power of 354 horsepower.

　　In addition to the front-drive modular platform, Mercedes-Benz will launch a new generation of C-Class and other key products on the MRA rear-drive modular platform in the future.

　　★ New generation C-class [Click to view new car information]

　　The new-generation C-Class will be Mercedes-Benz’s first product based on the MRA rear drive platform. The new car will be released in 2014. According to reports, the weight of the entry-level C160 model after weight reduction is only 1380kg. At the same time, the suspension structure of the new car will be changed, the front suspension will be changed from McPherson to double wishbone, and the rear suspension will continue the multi-link structure, but it will be upgraded.

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The change is very obvious, and the interior of Mercedes-Benz's new C-Class car is revealed for the first time.

"A new generation of C-class previous spy photos"

　　The body size of the new generation C-Class will be further increased, with a body length of about 4700mm, 100mm longer than the current model. The body width will be lengthened by 40mm to 1810mm, and the wheelbase will be lengthened by 60mm to 2820mm.

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"New Generation C-Class Renderings"

　　In terms of power, the new generation of C-Class will have a variety of options. In terms of gasoline engine, the entry-level model is equipped with a 2.0T engine with a maximum power output of 187 horsepower, and the power output of the 3.0T model can reach 335 horsepower. The drivetrain is equipped with a 6-speed manual and a 7-speed automatic transmission. In 2015, the new C-Class will also introduce plug-in hybrid products. In 2017, when the new generation of C-Class is facelifted, the new generation of C-Class will also introduce a 9-speed automatic transmission.

　　In addition to the two Mercedes-Benz platforms mentioned above, Mercedes-Benz will also launch new products through technical cooperation.From April 2010, the Renault-Nissan alliance and Daimler began a formal alliance. By mid-September 2012, Daimler CEO Zetsche and Nissan CEO Carlos Ghosn hosted a press conference to plan to expand the cooperation between Mercedes-Benz and Infiniti, and revealed that the cooperation between the two sides may be extended to small car platform technology sharing.

　　★ Mercedes-Benz X-Class [Click to view new car information]

　　In fact, the new generation of Infinity Q50 has already shared some technologies with the new generation of Mercedes-Benz C-Class (click to view), and in the future cooperation between the two parties, Mercedes-Benz will also launch a new X-Class.

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"Previously exposed Mercedes-Benz X-Class imaginary image"

　　The new X-Class is expected to be built on a shared platform with Renault’s new Clio, in front-drive mode, with future competitors targeting the Audi A1 and BMW’s new MINI. In terms of power, the new car is expected to be equipped with Renault-Nissan 1.0L and 1.5L gasoline engines.

　　 Summary:It is worth mentioning that with the launch of Mercedes-Benz’s modular strategy, Mercedes-Benz has accordingly developed an engine suitable for the two modular platforms of MFA and MRA – the M270, which is divided into 1.6T and 2.0T displacements.

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　　This engine is mounted vertically on the MRA platform, matched with a 7G-tronic gearbox; in the MFA platform, it is matched with a 7G-DCT dual-clutch gearbox. One engine can be applied to both horizontal and vertical platforms, which is the embodiment of Mercedes-Benz’s modular strategy.　

● Conclusion: Modular platformization = short-term large investment, long-term high returns

　　At present, car companies are vigorously promoting platform-based production and research and development, and there are many new products. We have only selected 19 representative products for you to see above. After reading today’s article, you may find that why are so many manufacturers promoting platform-based production? In fact, in simple terms, platform-based production can achieve long-term high-profit growth through short-term investment.

　　For reference, Volkswagen’s modular horizontal module platform MQB platform released in 2012 cost nearly $70 billion to build (Morgan Stanley valuation), and is expected to save $19 billion per year by 2019, with a project gross profit of nearly 10%. Such high profits are also an important reason why the majority of manufacturers are promoting the development of this technology. But in any case, we still support the arrival of modular production, because after all, we can choose more and better products. (Compiler/Autohome Wang Yin)

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Guangzhou Volvo XC90 price reduction is coming! Highest discount 174,900, limited-time special offer

[Autohome Guangzhou Discount Promotion Channel] Bringing you the latest good news, the high-profile luxury SUV is making a strong debut in the Guangzhou market with a grand promotion. At present, this high-end model is undergoing an unprecedented price reduction promotion, with a maximum discount of 174,900 yuan, giving the XC90, which was originally priced at 472,000, the opportunity to start at a more attractive price. If you are interested in this model with both performance and comfort, seize this preferential opportunity, just click "Check the car price" in the quotation form to learn more about the current preferential situation and get your ideal car.

广州沃尔沃XC90降价来袭！最高优惠17.49万，限时特惠

The Volvo XC90 has won the favor of many consumers with its unique and elegant exterior design. The front face features the iconic Quake LED headlights, which are as sharp as an eagle’s eye, giving the vehicle a strong sense of presence. The intake grille is decorated with chrome trim, which is exquisite and powerful, and blends perfectly with the body lines. The overall style presents the coexistence of Nordic luxury and functionality. The streamlined body is combined with a tough silhouette to show an elegant and sporty temperament, reflecting the Volvo brand’s persistent pursuit of detail and quality.

广州沃尔沃XC90降价来袭！最高优惠17.49万，限时特惠

The Volvo XC90 has a refined body profile with its elegant side lines. It measures 4953mm x 1958mm x 1778mm and has a wheelbase of 2984mm, showing generous interior space and solid body proportions. The tire specifications are unique, with 275/45 R20 on both the front and rear wheels. The wheel rim design is exquisite, adding a touch of movement and power to this luxury SUV. Overall, the side design of the XC90 is not only practical, but also focuses on the combination of dynamic and luxury.

广州沃尔沃XC90降价来袭！最高优惠17.49万，限时特惠

In terms of interior design, the Volvo XC90 is designed with both luxury and functionality in mind. The spacious interior is designed with exquisite Swedish craftsmanship to create an elegant Nordic style. The steering wheel is made of leather, which provides a comfortable grip and supports manual up and down and front and rear adjustment, which is convenient for the driver to control accurately. A 9-inch high definition central control screen is inlaid in the center, which integrates multimedia systems, navigation, telephone and air conditioning controls, making it easy to operate and full of technology. The seats are made of high-grade leather, which provides good support and comfort. The main and passenger seats support multi-directional adjustment, including front and rear, backrest, high and low and waist support, to ensure the comfort of long-distance driving. The front seats are also equipped with an additional heating function, which brings extra care to passengers. In addition, the XC90 is also equipped with front and rear USB/Type-C ports for easy passenger connection to electronic devices. Seat memory is only available in the driver’s seat, enhancing the driver’s convenience and personalized experience.

广州沃尔沃XC90降价来袭！最高优惠17.49万，限时特惠

The Volvo XC90 is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts, which can provide strong power support. The engine also has a peak torque of 350 Nm, which guarantees the efficient performance of the vehicle in various driving conditions. With an 8-speed automatic transmission, the driving process is smoother and the overall driving experience is improved.

In general, Autohome owners are full of praise for the exterior design of the Volvo XC90, mentioning that the vehicle’s streamlined body and strong visual impact make every trip a focus. For drivers who pursue individuality and taste, the XC90 is undoubtedly the ideal choice to meet these needs.

When the resumption of business and the resumption of the market is in progress ｜ Restaurant employees switch to delivery, increasing rider capacity through multiple channels

CCTV News:At present, most areas in Beijing have been free of new social cases for 7 consecutive days, and express delivery service personnel can use express cabinets, shelves, etc. to implement contactless delivery. The Dragon Boat Festival holiday has significantly increased the number of takeaway orders.

Instant delivery staff, Yang Yaohua:It used to be that we ran more than a dozen orders (every day), and now we have more than 20 orders. It used to be a small box lunch or a grilled fish, but now it is a whole hot pot, the same as a family bucket.

Reporter:Do you give this kind of gift a lot now?

Instant delivery staff, Yang Yaohua:More, now it’s mainly like this.

Delivery rider, Li Mingming:Now about 70 or 80 orders can be delivered a day, and now the number of orders for the festival is slightly more than before. Under normal circumstances, if you receive an order, (a takeaway value) is about 100 yuan, and now there are three or four hundred (yuan), four or five hundred (yuan).

According to data from a takeaway platform, more than 5,500 catering merchants in Beijing have applied to launch takeout services since May 1, and catering orders have increased by 145% compared with April. In response to the rapidly growing demand for distribution, various distribution companies have also recently increased the capacity investment of delivery staff.

He Jiacheng, the regional head of a takeaway platform:In terms of transportation capacity, we increased the transportation capacity by 50% through our own new recruitment, including cross-regional adjustment. In addition, we also opened the service of merchant preferred employees, which allows merchant employees to register as riders and give priority to delivering their own orders, which also solves the transportation capacity problem.

Duchamp, the person in charge of the instant delivery platform in the same city:From the current data, the number of flash delivery staff on the platform in May has increased by 40% compared with April, and there are about 20,000 flash delivery staff for Client Server online in Beijing every day.

It is understood that on June 2, the Beijing Municipal Government issued the "Beijing Municipal Implementation Plan for Coordinating Epidemic prevention and control and stabilizing economic growth", which proposed that Beijing will promote the recovery of catering and cultural, sports and entertainment consumption, and promote the resumption of development of catering enterprises. The joint takeaway platform enterprises will issue catering consumption coupons, and subsidize the related expenses of the platform enterprises that will suspend dine-in catering merchants in June 2022. For catering enterprises included in the development projects and support scope of Beijing’s living service industry, up to 50% of the actual investment amount will be given financial support.

In Little Red Book, anything can be a way of life.

way of life

Big bang

In Fight Club, which was released in 1999, the protagonist Jack sat on the toilet with an IKEA catalogue and ordered a dust-proof quilt cover with a phone in his ear. Reading home magazines is the way to seek excitement in his repeated life.

Today’s little red book is also like an online life magazine, but it sells a fresh lifestyle.

What do you think of Little Red Book? Different users may have different answers, such as hardcover model room life, advertising posters with full filters, universal encyclopedia of life and search engines. ……

Little Red Books always seem to make a certain concept or phenomenon explode and package it into a "yearning life".

From online celebrity Sports Pusher to Life Trend "KOL"

The heat of City Walk occupied the whole summer, and it coincided with the National Day trip, and various raiders broke ground. Some people think that this is pretending to be a foreign word. In fact, it is not bad for Xiaohongshu. The backpacker was in City Walk ten years ago.

The contribution of Little Red Book is to keep the shell of the word, but expand its meaning. "2023 Little Red Book City Walk Trend Report" defines City Walk as "all walks around looking for happiness".

Image from: Little Red Book @ Polar Camera, @ Yuan Ye loves to travel.

In this way, City Walk actually has no deeper connotation than a street runner. On the other hand, packaging the walk as a City Walk will make it sound better, at least let more people go out, and it is good to be close to nature, which is healthier than sitting at home for a long time.

Taking advantage of the heat, Xiaohongshu also created an 11-day "Road Life Festival" in August, and moved "Life" to 37 roads in Shanghai, landing more than 200 activities, eating, reading poetry, listening to music, sharing pet stories and shooting street images. ……

We cross the street every day, eat, drink and sleep every day, but the little red book can package a "road life festival".

Is it a bit artificial? Yes Some people say that City Walk is a downgrade of consumption, and it has to self-package, flaunting exquisiteness and fashion. That’s right. Looking back at the sports that Little Red Book has been on fire, in fact, they all have similar temperament to City Walk.

Around 2021, outdoor activities such as camping, land rushing and frisbee began to catch fire in Xiaohongshu. Compared with basketball and football, their popularity is naturally not dominant, but to some extent, they are all types that lower the threshold of practice and provide emotional value more easily.

Without practice, there is no right to speak. Take the two sports I have experienced for example.

Image from: Little Red Book @ Heart solo Club

Land surfboard is a kind of skateboard in a broad sense. During the one-hour skateboarding introductory class experience, the coach let us play longboard first, and after learning the basic movements such as boarding, pressing waves, accelerating and stopping the board, we can try Lu Chong if we have spare capacity. Lu Chong’s board is taller and shorter than the longboard, but he can pull a few times after learning the longboard.

The coach takes part-time photography after teaching, and many students are attracted by the photo service called "cool circle of friends". In the club science popularization I interviewed, every stage of Lu Chong had different fun. Novices mastered the foundation of flat land, and experts challenged all kinds of terrain. They also held an exhibition game of Lu Chong in the bowl pool.

Paddle board is a kind of water sport, and several actions in pre-class teaching are very simple, including how to hold the paddle, and how to speed up, slow down and turn by paddling, and make sure that you can get into the water after wearing a life jacket.

The drone shooting results of paddle board.

If, like me, I don’t pursue high, just sit and row in a proper way and don’t stand up at the risk of falling into the water, then the paddle is just a mechanical physical activity. What is more important may be the scenery on the river bank, the chatting partners, the onlookers and the drones that follow the head, but don’t forget to go back and do muscle stretching.

To sum up simply and rudely, these sports still have a certain threshold and amount of exercise, and the upper limit can be not low, and it is interesting to experience. Dopamine obtained by exercise is not deceptive and useless, but the sense of accomplishment that makes you feel happy is not deceptive.

However, it is undeniable that they put more emphasis on novice friendliness, and photography, communication and social interaction are also indispensable, thus becoming one "online celebrity Movement" with complete elements.

Although online celebrity is becoming a derogatory term, it also objectively describes the influence of something on the Internet, and online life is always entangled with offline life.

In other words, the academic description is what Peng Lan, the author of Introduction to Network Communication, said. Little Red Books promoted "media consumption".

Users find a destination or an activity in Xiaohongshu, go offline to experience it, and then go back to Xiaohongshu to punch in, and so on. It is not only the basis for making decisions, but also the stage for self-presentation.

The small red book operation team is naturally behind the scenes. Since 2021, Xiaohongshu began to promote camping, land rushing, frisbee and other contents. At that time, these sports were more niche, but Xiaohongshu hoped that through them, users could see that they were different from Tik Tok and Aauto Quicker.

In fact, in normal times, the official accounts in various vertical fields of Xiaohongshu are also highly active, including "Fashion Potato", "Eating Potato" and "Home Potato". Participating in their regular tasks can get traffic support and activity rewards from the platform.

When the platform has accumulated rich and tonal content, Little Red Book gradually appeared as a "KOL" (key opinion leader). Since 2020, a life trend report has been released at the end of each year, and the forecast for 2023 is "into real life". At the end of September this year, there is also a forecast for the National Day tourism trend.

Xiaohongshu also found the "connection point" between offline and offline. As long as offline life is changing, whether camping or cycling, people will flood in to post, and some will temporarily throw away their mobile phones and do the same. In the future, it will not be surprising that there will be more online celebrity movements here.

Useful experience, with beautification of life.

For City Walk, what you found in Little Red Book is not only the route recommendation, but also the wearing guide and film tutorial, which are simply "life experiences".

In the past two years, Little Red Book has increasingly become a platform to provide life experience, and even been used to replace search engines such as Baidu.

There is a key node, the home year of 2020. In February of that year, the food content of Xiaohongshu actually surpassed the beauty as a "pillar" and was promoted to the first vertical category. How to cook a dish well has become one of the most concerned issues.

Now, Little Red Book has been recognized as an encyclopedia of life. Many foreign students are also heavy users of Little Red Book. They exchange internship experience, pay attention to the latest exhibition information and study Chinese restaurants nearby.

These posts are most in line with the values that Xiaohongshu strives to create: it is possible for ordinary people to help ordinary people.

Of course, on a big platform where you live more than 260 million a month, even the life experience of "facing the sky" is exaggerated. In the little red book whose content is diverse enough, I will also brush the frowning content.

I don’t know what to read and how to read. Xiaohongshu has a large number of reading bloggers, among which there are many flow-oriented assembly line bloggers. For them, the title and cover are especially important.

Instead of writing "Good Books to Share" dryly, the title should point out what you can gain from reading this book, such as "I suddenly stopped being impetuous after reading this book". Needless to say, the cover should create a beautiful and lively atmosphere.

The above is just as an example to illustrate the two sets of methodologies for the growing small red book community: usefulness and aesthetics. They make up the little red book, and each light life experience is shared.

"Useful" is not an encyclopedic major, but enough to teach you life experience by hand; "Aesthetics" is not a unique flower in the mountains, but has elements that can be copied. For example, the hottest template in the first half of 2022 was "iPhone memo copy".

However, there are also useless and unattractive beauty. Some bloggers don’t change the routine of content, cover and title, which makes people suffer from intensive phobia.

When I brush the little red book with high intensity and deliberately choose the content related to lifestyle, the information flow can probably be divided into two categories:

One is how to make individuals better. Aesthetic accumulation, starting from the media, knowing a brand every day, being clumsy must brush these variety shows wildly, life advice not to spend in advance, minimalism is another trap of consumerism, and idol’s photos are of great reference significance to ordinary people. ……

The other is how to make life more interesting. Visit the treasure market, take a rest day in brunch, a day in Shanghai City Walk, go to an acquaintance’s birthday party to dance Swing, take photos in Guangzhou Shamian, and ride in the city of Brompton. ……

Most of the content has one thing in common, the information density is not high, and there is a small angle between it and daily life, which can be touched on tiptoe. Some are useful and can be followed; Some of them are as beautiful as shop windows, which can convey some emotional value of "dignity".

Compared with Zhihu’s knowledge surplus, Little Red Book is actually a surplus of life experience. There are always people who stepped on the pit before you, realized their dreams, punched in online celebrity, discovered life tips, and then shared them in a sincere or exaggerated way.

Life experience is a broad vocabulary, which is not exhaustive, varies from person to person, has no standard answer, and even is difficult to distinguish between true and false. Therefore, it is inevitable, both sincere altruism and understandable posturing.

Ai Faner once interviewed Jimu, a heavy user of Xiaohongshu. After 2019, she frequently used Xiaohongshu search. When she encountered something curious or uncertain in her life, she would try it on it, but she also had the experience of being pitted, so she summed up the experience:

Xiaohongshu is much softer and wider, and you still have to judge more about beauty, food shops and travel guides.

Selective use and critical adoption are the personal survival philosophy of using social media in contemporary times.

From selling goods to selling lifestyles.

Compared with personal usage habits, what can determine the temperament of a platform more may be what it chooses to enlarge.

In 2020, Xiaohongshu’s monthly life exceeded 100 million, but it was also in this year’s user survey that Xiaohongshu realized the bad influence of "false planting grass", and users thought the content was vain and exaggerated. In April, 2021, Xiaohongshu published the Community Convention, which clearly put forward the community behavior norms of "sincere sharing and friendly interaction".

Convention is an optional appeal, so Xiaohongshu also made an article in the algorithm system, adding a core indicator CES (User Participation Score), which is related to the number of likes, collections, comments, attention, etc. These indicators all reflect the interaction between a post and users.

In many cases, the interaction can reflect the quality of a post and the usefulness of the information. Making better posts easier to be seen by more people also promotes "sincere sharing and friendly interaction" at the algorithmic level.

At the same time, the relative decentralization of the little red book algorithm has also cultivated the habit of sharing individual experiences among massive users.

70%-80% of the traffic of Little Red Book goes to Discovery Page. If the quality is high, a note may also get a high amount of interaction for the "small transparency" of double-digit fans. When the visibility of ordinary people is higher, their desire to share is enhanced.

In January, 2022, Haoran Liu and Gu Ailing starred in an advertisement, which pointed out that "200 million people’s life experiences are all in Little Red Book" and explicitly regarded "usefulness" as the community culture of Little Red Book.

In fact, Little Red Book is not born as a distribution center of life experience and an encyclopedia suitable for searching. About what little red book is, little red book itself may have been confused for some time, because its definition has been changing.

Founded in 2013, Xiaohongshu started as an outbound shopping guide. Originally, it was just a platform for Haitao Raiders, and its positioning was "finding good things overseas". Later, it frequently changed its slogan from "good things all over the world" to "good life all over the world" and then to "marking my life".

Accompanied by it, the content types of Little Red Book are also expanding. At first, it mainly focused on Haitao sharing, wearing beauty cosmetics and traveling overseas. Later, its tentacles extended to beauty cosmetics, home, maternal and child, food, fashion and digital home appliances, and all areas of life were wiped out.

It is also in this change that Xiaohongshu has given himself more freedom to advance and retreat. It is not only planting good products such as grass lipstick, but also recommending a good lifestyle.

From selling goods to selling lifestyles, Xiaohongshu put himself in a very clever position.

There is no broader word than lifestyle. Outdoor activities such as camping, frisbee and City Walk, and fashionable clothes such as dopamine, old money style and Maillard can all be lifestyles. They may be fleeting as trends, but new trends will emerge.

More content categories can be broadened, and more traffic may sweep in. More importantly, with a certain lifestyle, you can recommend the goods, services and brands behind you, just one step away from consumption.

In other words, the little red book has always been closely associated with consumption. From the initial Haitao shopping, to the beauty community, and then to the life guide with extensive content, it should be the most taboo "buy in buy buy" among major social applications. Xiaohongshu’s "product planting grass" from this year is actually to make the route from planting grass to consumption more scientific.

Different from other platforms, Little Red Book users like to ask for links in the comment area.

At the same time, lifestyle means massive life sharing and subjective experience. This is a field where there is no standard answer, nor is it a field where professional bloggers have the final say, but a community moat that has formed barriers with a large number of users for a long time.

In Xiaohongshu, everything related to lifestyle is promoted by algorithms and conventions, encouraging more ordinary people to share and help each other, maximizing the number and types of experiences, and expecting to awaken and solve more long-tailed and diverse consumer needs.

In August this year, Little Red Book celebrated its 10th anniversary. Saint seiya, CEO of Little Red Book, mentioned in his speech that he hoped that in the future, when people opened Little Red Book, they could both see a "vast world" and feel a "warm small community".

A large part of the criticism of the little red book is that it is pretentious. The same is true when criticizing the "new middle class" around 2017. What is the new middle class? Then it is not middle class, but at most it is prepared middle class and marginal middle class, with consumer psychology and cultural literacy, but the economic level has not kept up.

The fact is, in a person’s life, there won’t be much good enough to talk about, or even a 10-minute vlog. Little Red Book does the opposite, and lives hard, or at least tries to perform life.

A platform with a monthly activity of more than 200 million must have many sides. If the platform chooses to enlarge a certain side, users can also choose which side to see.

In fact, I prefer to actively search for a question in the search box of Xiaohongshu rather than brushing the recommendation page. I prefer to browse topics such as old things renovation, free new exhibitions, and workplace methodology rather than open a picture with a delicate cover.

Because I prefer to skip all kinds of temptation to buy, and regard the little red book as a social observation record to understand other people’s lives and emerging lifestyles. In this way, the little red book is indeed my lifestyle dictionary.