Jackie Chan was 70 years old, his hair was all white and he suspected physical problems. The staff clarified the inside story.

In everyone’s mind, Jackie Chan will always be the energetic image, but who would have expected that on March 13th, his photo at the press conference triggered a heated discussion among netizens. At that time, Jackie Chan’s eldest brother was already white-haired, with gray sideburns, and he still had a beard, which made him look like a dying man.

This response has also reassured many loyal fans. After all, the stars have professional medical teams, and they receive regular physical examinations every year. If there are any problems, they will receive timely treatment. Jackie Chan is still active in the movie circle, which also shows that his physical condition is not serious.

Speaking of Jackie Chan still performing for us on the big screen, it’s really good news for fans! I don’t know when, there are fewer and fewer martial arts movies. Nowadays, the stars love to use body double too much, and the scenes with a little risk are all done by body double, which makes the audience unable to see the real professional performances at all, and also leads to people’s loss of interest in martial arts movies.

Looking at our film history in recent years, almost all the films with high box office are comedies, and even science fiction films have begun to emerge, but martial arts films are becoming less and less. Jackie Chan is the pioneer of martial arts movies. He is the most representative martial arts star after Bruce Lee. Although Jason Wu, Max Zhang and others also made many martial arts movies later, he is still far less famous than Jackie Chan.

For Jackie Chan, perhaps the biggest regret is that his son failed to enter the entertainment circle. Originally, Fang Zuming had high hopes, but he deviated from the right track in the process of growing up and made immoral things, which completely lost the possibility of becoming a star and formed a sharp contrast with his father’s image.

In addition, his daughter’s affair is also a stain. Now Wu Zhuolin, the little dragon girl, still lives abroad and has cut off contact with her mother. Some media reported that she tried to contact Jackie Chan, but he refused. Jackie Chan himself has repeatedly responded in public that "it’s just a mistake that all men in the world will make."

People, everyone has shortcomings. Jackie Chan has achieved the ultimate in his career, so we won’t comment much on his private life. I hope Jackie Chan’s fans will continue to support his film career. Let’s look forward to more wonderful performances in the future. Let’s keep an optimistic attitude and work together to pursue our dreams! People who eat melons, come on together!

Editor in charge:

Ningbo Beijing BJ60 price reduction information, discount 30,000! not to be missed

[Autohome Ningbo Promotional Channel] Good news! At present, consumers in Ningbo area can seize the rare opportunity to buy a car, and the model is undergoing a large-scale preferential promotion. This hardcore SUV has attracted much attention in the market for its excellent performance and unique design. It is heartening that car buyers can enjoy a cash concession of up to 30,000 yuan, which brings the minimum starting price down to 209,800 yuan. Friends who want to seize this great value car purchase opportunity, don’t miss it, click "Check Car Price" in the quotation form to get a more favorable car purchase treatment!

宁波北京BJ60降价信息,优惠3万!不容错过

The exterior design of the Beijing BJ60 shows the perfect blend of tough and fashionable. The front face adopts a family-style domineering design, and the air intake grille adopts a large area of chrome decoration, which looks both atmospheric and exquisite. The body lines are smooth, and the overall style is both off-road and urban, giving people a tough but elegant visual impact. The proportions of the body are coordinated, and the details reflect exquisite craftsmanship, reflecting the unique aesthetic concept of the BJ60.

宁波北京BJ60降价信息,优惠3万!不容错过

Beijing BJ60 with its impressive body size, length, width and height are 5040mm x 1955mm x 1925mm, and the wheelbase reaches 2820mm, showing a solid body ratio. The side lines are smooth and full of power, outlining the outline of hard-core off-road. The tire specifications are quite practical, with 265/65 R18 sizes on the front and rear, and a unique wheel design, which not only guarantees the driving performance, but also enhances the overall visual impact of the vehicle.

宁波北京BJ60降价信息,优惠3万!不容错过

The interior design of the Beijing BJ60 is exquisite and modern. The steering wheel wrapped in high-grade leather material provides a comfortable grip and supports manual up and down + front and rear adjustment to meet the individual needs of the driver. The 12.8-inch large-size central control screen stands in the center of the dashboard, which is full of technology and integrates an automatic speech recognition control system, which is convenient for users to operate and obtain information. In terms of seats, the front seats are rich in configuration, including front and rear, backrest, high and low, leg rest and waist support, and have heating, ventilation and massage functions, so that drivers and passengers can enjoy ultimate comfort. The driver’s seat also has a power memory function, while the second row of seats supports backrest adjustment, which makes the space layout flexible. No matter whether it is the functional configuration or the detailed handling, the Beijing BJ60 reflects the attentive care for the driver and passengers.

宁波北京BJ60降价信息,优惠3万!不容错过

For the Beijing BJ60 engine, it uses a 2.0T turbocharged engine, which can provide strong power performance, with a maximum power of 120 kW and a corresponding torque output of 400 Nm. This engine is combined with an 8-speed manual transmission to ensure that the vehicle can perform well in various driving scenarios and shift smoothly.

In general, Autohome owners are full of praise for the exterior design of the Beijing BJ60, considering it both domineering and masculine, which is the focus of attention. He believes that this design style can meet the expectations of many male consumers for the car. And for those drivers who pursue individuality and unique style, the BJ60 is undoubtedly an ideal choice. On the road driving the BJ60, you can not only feel its powerful aura, but also experience the owners’ love for it.

Shanhai T2 starts at 179,900 yuan, and hybrid off-road makes Jietu’s "wild" heart bigger

"You, take advantage of the wind to cross the strait, and you always have to experience it all the way; we, over the mountains and meet the sunset, go to find flowers that no one knows."

This very popular song "Young You" has aroused many people to want to go out of the concrete forest, explore the unknown, and find the poetry and distance in their hearts. Driving an off-road vehicle, crossing mountains and mountains, wading mountains and rivers, standing on the top of a mountain, looking at the vast land, and spreading their arms, it seems that they truly own the whole world. However, everyone knows that buying an off-road vehicle is expensive, and driving an off-road vehicle is more expensive for gas. So can we find a balance between "off-road" and "fuel saving"?

The answer is yes. On April 22, it was officially launched. The new car launched a total of 3 models with a price range of 17.99-20 9,900 yuan. Not only that, Jietu T1 ushered in the debut, and the new car was positioned as a compact plug-in hybrid SUV, which can be called the "personality responsibility" of the T product line. In addition, Jietu Shanhai T5, Jietu Shanhai T7 and pickup truck Shanhai P5 also appeared simultaneously.

Jietu Shanhai T2

From the appearance of the Jietu Shanhai T2, it can be seen that it is taking the "Travel +" route. Its square and rigid shape gives people a good first impression. Unlike some retro models on the market, the Shanhai T2 uses a square lampshade with a wide front surround, which looks very imposing as a whole.

In terms of body size, the length, width and height are 4785mm, 2006mm and 1875mm respectively, and the wheelbase is 2800mm. The 208km mountain version is embellished with fluorescent yellow on the rim, roof and other details, adding some vitality to the vehicle. In terms of tire configuration, the 129km version uses 255/60 R19 tires, and the 208km version uses 255/55 R20 tires.

In terms of the rear design, the Shanhai T2 is also a typical hard-core off-road vehicle style. The spare tire cover is in the middle, and there are longitudinal tail lights on both sides. The light strip inside is designed in a "T" shape, which is very recognizable when lit. The line design on both sides of the rear and above the light group also makes the tail look more layered.

In terms of the interior, the Shanhai T2 uses a more popular design now. There is a large 15.6-inch screen on the center console, and most of the functions are integrated into it. As an off-road car, it also retains the driving mode selection knob and some other physical buttons. It is worth mentioning that this car will be equipped with the Qualcomm Snapdragon 8155 chip, which means that although it focuses on travel and off-road, it can reach the mainstream level of the current car market in terms of car experience.

In terms of configuration, Shanhai T2 comes standard with panoramic image, transparent chassis, driving mode selection (sports, economy, standard, snow, etc.), ramp assistance, electric suction tailgate, roof rack, keyless start/entry, App remote car control, 10.25-inch LCD meter, auto front light, intelligent partition temperature control, rear discharge trend, 15.6-inch central control screen, intelligent partition voice control, voice continuous recognition, front door multi-layer silent glass, induction wipers, etc.

The mid-to-high-end models will also have lane departure warning, lane keeping, road traffic sign recognition, fatigue driving monitoring, front collision warning, adaptive cruise, high-speed cruise assistance, traffic congestion assistance, 64-inch panoramic sunroof, steering wheel heating, 50W mobile phone wireless fast charging, adaptive far and near light, customized ambient light, passenger leg rest, front seat electric adjustment, front seat ventilation/heating/memory, FACE ID, OMS vital signs monitoring and other higher-end configurations.

In terms of power system, Shanhai T2 uses a 1.5TD DHE + 3DHT hybrid system, with a maximum engine power of 115kW and a maximum torque of 220N · m. It is equipped with a three-speed electric hybrid special gearbox. The comprehensive maximum power of the system can reach 280kW and the maximum torque is 610N · m. In terms of battery, the 129km version uses AVIC Plaza, with a capacity of 26.7kWh; the 208km version uses the Ningde era, with a capacity of 43.24kWh. In terms of energy consumption, the 129km version of WLTC has a comprehensive fuel consumption of 1.41L/100km, and the 208km version has a battery life of 0.93L/100km. In terms of battery life, the 129km version of WLTC has a battery life of 100km, and the 208km version of WLTC has a battery life of 161km. The official said that when the car is fully charged, the comprehensive battery life can reach 1300km.

Jietu Shanhai T1

Debuting at the Jietu brand night, the car is positioned as a compact plug-in hybrid SUV. From a design standpoint, it bears many similarities to the previously released Jietu Shanhai T-L. According to reports, the car will be officially launched in the fourth quarter of this year.

In terms of appearance design, Shanhai T1 continues the family-style design language. The digital light and shadow front grille is an iconic design. The shape inside the headlight group is like a petal, which is very recognizable. The grille also integrates belts, which extend to the headlight groups on both sides, forming a through-type visual effect. Moreover, when the vehicle starts, the light strip will flash, which is very technological.

On the side of the car, the Shanhai T1 is still a square shape, full of hard style. The front and rear fenders have a raised design, creating a "three-stage" visual effect. The body length of the new car is nearly 4.7m, and the wheelbase is 2800mm.

The rear part of the car, Shanhai T1 also adopts a tough design, and the shape of the taillight group is very unique, which plays a good role in embellishment.

In terms of interior, the Shanhai T1 incorporates many elements of hard-core off-road SUVs in details, such as the large-size handle in front of the co-pilot. But in terms of overall design, it is more inclined to meet the needs of the home market. The combination of a full LCD instrument panel and a large-size central control screen is a popular configuration now, and there is also a row of commonly used physical buttons at the bottom of the screen, which is more convenient to use.

In terms of power system, the Shanhai T1 adopts Chery’s Kunpeng super hybrid C-DM technology, is equipped with a 1.5TGDI hybrid special engine, and is matched with a DHT gearbox. It is worth mentioning that this car also has an electric four-wheel drive function, and the comprehensive output power of the system can reach a maximum of 450kW.

Jietu Shanhai T5

The Shanhai T5 is tall and powerful, with a hard style design, and the point-like light group at the front of the car has a high degree of recognition. The car offers a 5/6/7-seat layout, equipped with 2.0T + 2DHT + 2-speed P4 motor, the total power of the system is 560kW, the total torque is 795N · m, and the official said that its full oil and full power range is 1400km. It is reported that the car is expected to be officially launched in 2025.

Jietu Shanhai T7

The Shanhai T7 is expected to be launched in 2025. The car is positioned as a million-class SUV. It is built on an 800V platform and is equipped with four motors and an intelligent lift suspension system. The official said that the car has functions such as amphibious, plateau oxygen chamber, bulletproof and explosion-proof, drone detection, etc. It has a minimum ground clearance of 351mm, the rear wheels can be turned plus or minus 6 degrees, and it has a climbing mode.

Jietu Shanhai P5

Jietu Shanhai P5 will be designed in a hardcore mecha style, equipped with a 2.0T + 2DHT + 2-speed P4 motor, with a pure electric cruising range of 150km and a comprehensive battery life of more than 1400km. The car will also be equipped with a three-stage reversable multi-function tailgate. It is reported that the car will be officially launched in 2025.

Write at the end

At this brand night, the "five tiger generals" of Jietu Automobile were officially assembled, marking the official entry of Jietu Automobile into the 3.0 era. Jietu Automobile’s product line has covered many fields such as family travel, fashion light off-road, business cockpit and amphibious new species, achieving a comprehensive and all-scene product layout.

It is not difficult to see that Jietu Automobile has grown from a chaser to a competitor, and now it is standing at the highest point of the industry and has become an overachiever. They are ready to spread their wings and lead a new chapter.

The "Pure Blood Hongmeng" app is about to be launched, and Huawei Hongmeng concept leads the two cities

Business Daily News (reporter, Ye Xiaojun) Recently, Huawei Concept has become a "pass" for the class A share market. Yesterday, Huawei Hongmeng Concept was once again "far ahead". It opened high in volume in the morning, and the sector index rose by nearly 4%, hitting a new high in 5 months, and approaching the highest point in history. The half-day transaction was close to the full day of the previous trading day. On the disk, Huawei Concept stocks collectively strengthened, with Teng and Hongmeng leading the way. Jiulian Technology, Dahua Intelligent, and Chuanzhi Education rose by the daily limit or rose by more than 10%.

On the news, the Android version will no longer be compatible with Hongmeng, which indicates that the future Hongmeng entrance will exist independently and form a "hard fork" with Android applications. Boosted by the news, the software ETF rose sharply in intraday yesterday. Industry insiders said that Huawei Hongmeng system is a beacon of hope for domestic AI software. The software ETF covers many Huawei Hongmeng concept stocks. It is an easy-to-use tool for one-click investment in "Huawei concept" stocks. It is also a weapon for one-click layout of long-term development opportunities for domestic AI software.

Huawei Hongmeng concept stock was "bought out"

Yesterday, Huawei’s industrial chain led by the concept of Hongmeng rose again, with Jiulian Technology and SoftStone both increasing by the 20CM daily limit, surveying and mapping shares rising by more than 10%, Dahua Intelligent, Chuanzhi Education, Shengtong shares increasing by the daily limit, and Shenzhou Digital, Runhe Software, Changshan Beiming, etc. rising by more than 6%.

The reason is related to Huawei’s recent new system. According to the time context, in August this year, Huawei released a new generation of Hongmeng system, HarmonyOS 4, and also launched the HarmonyOS NEXT developer preview version. The so-called HarmonyOS NEXT, the system base is fully self-developed, removing the traditional AOSP code, only supports Hongmeng kernel and Hongmeng system applications, and can only use Hap format installation packages, which means that the system is no longer compatible with Android applications, and is hailed by the market as "pure blood Hongmeng".

Subsequently, Huawei announced the full launch of the Hongmeng native application at the September press conference, and said that the HarmonyOS NEXT developer preview will be open to developers in Quarter 1 in 2024. According to relevant Internet companies, with Huawei launching the Hongmeng native application, the Android version of the current app is no longer compatible with Hongmeng, and the future Hongmeng entrance will exist independently.

It is worth mentioning that Meituan, NetEase, Jinri Toutiao, DingTalk and other leading Internet companies have recently released intensive recruitment information for Hongmeng system-related talents, which has also made the class A share market Huawei Hongmeng concept stock market start again.

In addition to the rise in the concept of Hongmeng, Teng and some Huawei applications also provided assistance, which made the popularity of Huawei’s industrial chain rise significantly again.

The application launch is imminent, and the industry growth space is further opened

From the market feedback, the current Huawei concept is still the most market-approved theme direction. According to the agency, Huawei Hongmeng and Yuteng have a certain level advantage over automobiles and consumer electronics.

China Securities Construction Investment has said that as of August 2023, the number of devices in Hongmeng ecology has exceeded 700 million, the number of HarmonyOS developers has reached 2.20 million, and the ecology has been continuously enriched. Hongmeng has become the third largest operating system in the world. After the release of Hongmeng 4.0, the number of upgraded users has exceeded 60 million in just over a month, and 1.20 million new users are added every day. The new Hongmeng HarmonyOSNEXT abandons the traditional AOSP code and only supports the application of Hongmeng kernel and Hongmeng system. It aims to promote the development of native Hongmeng applications. It is expected that more native Hongmeng applications will be launched in the future. At the same time, the Hongmeng PC version may be launched next year, and the long-term growth space will be further opened. Companies related to the industry chain will continue to benefit. It is recommended to pay attention

Huaxi Securities believes that, from an independent perspective, Huawei Hongmeng 5.0 will no longer be compatible with the Android system, which will help reduce the dependence of the Hongmeng system on Android and improve system security and stability. From a distributed perspective, the Hongmeng system is initially distributed as the core, and 5.0 will further strengthen distributed capabilities and enhance device collaboration. Performance: whether it is startup speed, application loading speed, or system fluency, will be significantly improved.

Industry insiders said that if Hongmeng 5.0 is released, it will become another innovation in the development of domestic operating systems. Hongmeng 5.0 is expected to promote the development of domestic related industries, including application software and hardware manufacturers. The emergence of pure Hongmeng systems may accelerate the launch of relevant downstream application software, and may become a new focus of AI applications in the future.

Huawei concept-related Zhejiang companies have risen significantly

What investors are quite concerned about is that Huawei and Hang Seng Electronics recently signed a strategic cooperation agreement to work together to build the future of digital intelligence finance. This move made Hang Seng Electronics rise more than 4% in intraday trading yesterday, and rebounded more than 15% since the stage low in October this year. As of yesterday’s close, the stock rose 2.52% to close at 33.42 yuan/share, with a turnover rate of 1.91%. The turnover 363,100 lots, and the total market value is 63.498 billion yuan.

Flush data shows that among the listed companies in Zhejiang, there are currently 72 companies related to Huawei or Huawei’s industrial chain, and many listed companies have seen their prices rise rapidly in a short period of time due to their exposure to Huawei’s concept.

As of yesterday’s close, Huawei concept-related Zhejiang companies rose more and fell less, of which 58 stocks rose and 3 stocks were flat. Jingwei shares, Chuling Information, Huibo Yuntong, Bochuang Technology, and Daily Interactive rose in the top five, up 7.31%, 6.57%, 5.90%, 5.03%, and 4.4% respectively.

Annual sales 3 billion, but the kiln still can’t afford the flag of domestic soda

AuthorWhat is it?Lele

Editor: Zhu Tian

Review:Single, ZZ

Source:New Consumer Intelligence Tank

It was as if the large kiln drink had gone viral overnight.
Walking into the hot barbecue stall, hot pot restaurant, and street food stall, the flower arm brother held the big kiln and stepped on the box to drink. Next to the freezer, rows of big kilns with ice mist were neatly displayed; in the subway and on the elevator, its advertisements were everywhere, "Big soda, drink big kiln", which had the same level of magic brainwashing as "You love me, I love you, Mixue Bingcheng sweet", like a virus "spread".
In February 2022, the big kiln soda smashed money to win the actor Wu Jing. Wu Jing held the image of the big kiln soda and held a lot of northern tough guys.This small sweet water, which came out of Hohhot, Inner Mongolia, has successfully "broken through the circle" in the beverage market.
Image source:Dayao official Weibo
Relevant data show that in 2022, the size of our country’s beverage market reached 2478.0 billion yuan, of which carbonated beverages accounted for 55.0%. In China’s carbonated beverage market, Coca-Cola and Pepsi occupied most of the share.
In recent years, the rise of domestic products and the national tide has injected a trace of vitality into the domestic soda brands that survive in the cracks, but almost all domestic beverages have not been nationalized. Under such a difficult situation, the large kiln has successfully broken out of Inner Mongolia.
In 2022, Dayao handed over a rather eye-catching report card, with 3.20 billion annual sales, killing a number of domestic soda brands in seconds, and becoming the invisible king of the track.
Killing the crazy kiln, conquering the city and territory in just a few years, relying on the wild road of "killing others". ButThe new consumer think tank believes that although the large kiln is successful, it should not be touted yet. The large kiln with obvious ceilings still cannot afford the banner of domestic soda.

Radical expansion, Dayao made a few moves "wild chess"
Xu Rong, who opened a barbecue restaurant in Hangzhou, disliked Dayao soda at first.
Her restaurant specializes in barbecued meat and some local dishes, and the price per customer is around 100 yuan. In the summer of 2021, when the store opened, the liquor agent recommended Dayao soda. At first, she thought that the appearance of this beer was similar, and the sweet water without juice content was not easy to sell. The only attraction was the high profit.
"At that time, many customers in the Hangzhou area had not heard of this drink. After trying a few cases, they did not expect to perform surprisingly well. Now Jianlibao, Dayao and Jiaduobao are the three drinks with high sales in the store," Xu Rong told the New Consumer Think Tank.The reason why the kiln sells well is that its "must kill skill" is its 500ml capacity and the price of less than ten yuan.

Image source:Dayao official Weibo

This sentence points out the essence of the expansion of the kiln – first, the price is low and the capacity is huge; second, it is rooted in the catering channel, which keeps the cost very low and benefits dealers and end point merchants at all levels.

According to the data, Dayao was formerly known as Hohhot Bayi Beverage Factory, which was founded in 1983. It was officially renamed Hohhot Dayao Food Factory in 2006 and upgraded to Inner Mongolia Dayao Beverage Co., Ltd on December 21, 2016.
Since then, Dayao has been active in Inner Mongolia for a long time and has a certain reputation in the local area. In 2018, Dayao began its national layout and successively established production bases in Inner Mongolia, Ningxia, Liaoning, Jilin and other northern regions.Today, its products have covered hundreds of thousands of end points in 31 provinces and autonomous regions.
Out of the northwest to grab the site, the big kiln gives consumers can not refuse the price. Horizontal comparison tea industry, Mixue Bingcheng fire, is that it hit the price of milk tea down, and throughout the market of domestic soda players, there are brand play feelings, brand innovation taste,The loopholes drilled by the big kiln are capacity and price.
The price of 248ml glass bottles in Arctic Ocean varies in most supermarkets, convenience stores, restaurants and other channels, with an overall retail price of 5 yuan or more; the price of 275ml soda in Hankou No. 2 Factory in Ole, Hema and other supermarkets is up to 9.8 yuan a bottle.
The price of a 500ml bottle kiln is only around 5-8 yuan. Nowadays, consumers’ sensitivity to price is increasing. Under the same milliliter, a few dollars difference may not feel, but the same price, different milliliters, the contrast is very obvious. The large kiln, which is obviously more atmospheric in capacity, directly preempts the user’s mind of the big soda track.
Some consumers feel this way:The downgrade of adult consumption began when ice peaks and the Arctic Ocean became kilns.
In terms of channel construction, Dayao did not choose the retail channels dominated by the two music giants, but mainly targeted the scenes where big brands disdained to grab – food stalls, snack bars, barbecue restaurants and other mid- and low-end catering markets, to achieve dislocation competition in channels.

Image source:Dayao official Weibo

The founder of Dayao started by selling wine and knew more about catering. At the beginning of the brand’s establishment, he knew that he was grabbing the beer business. Its official report shows that 78.4% of the products are sold by restaurants.

Relevant data show that in 2021, the annual sales of large kilns are about 3 billion yuan, and in 2022, their sales will reach 3.20 billion yuan, which is 10 times that of the ice peak and 3 times that of the Arctic Ocean.
According to media reports, the big kiln is also counterattacking the supermarket channel in the same way.

How long can Little Sweet Water win by "big"?
Behind the eye-catching results and strong profitability, the kiln is also caught in its own dilemma. For example, a single consumption scene, lax product quality control, multiple explosions injuring people, etc.

Image source:Dayao official Weibo

In the opinion of the new consumer think tank, the major tricks of Dayao’s expansion were limited to the initial competition with domestic brands. When it went national and required new growth expectations, the ceiling began to loom.

First, the products of large kilns run counter to the current consumer health concept.The popular barbecue stall in Dayao is mainly in the context of driving and not drinking alcohol. The packaging of beer bottle style makes Dayao a substitute for beer. The author has also drunk Dayao at a party. There is no alcohol, which is more spicy than carbonated drinks such as Coke, and the entrance is a strong flavor. Looking at the ingredient list, it is even more exciting. Cyclamate, acesulfame, and aspartame are the main ingredients.
With the popularity of sugar-free and low-sugar health concepts, the high-sugar characteristics of Dayao beverages are obviously contrary to consumer health concepts. After the news of aspartame’s carcinogenicity, consumers can’t help but have concerns about the ingredients of beverages. It can only be said that it is only for occasional indulgence. Whether it can become a long-term choice for consumers is debatable.
In the second and first few years, the large kiln was able to quickly open up the market by adopting a low-price profit strategy, essentially following the path of a price war.
What is the market barrier of the big kiln? Is it to give the channel a higher gross profit? Is it the formula of "water + white sugar + honey"? Many people know that the most attractive point is the low price strategy. If the big kiln’s play method is "copied" by another new brand and the price is lower, then there can be a new explosion.
For dealers and catering end points, there is only one reason to choose large kilns – high profits.
In terms of price system design, the profit margins of big kiln to dealers and end points far exceed other brands. A dealer in Xi’an County told the New Consumer Think Tank that the CIF price of big kiln to first-level dealers is 17.5 yuan/box, the price of dealers to second-level dealers is 22 yuan/box, the price to end point is 30 yuan/box, and 5 pieces are given as a gift. Finally, 25 yuan/box is calculated. 12 bottles per box, which is equivalent to the purchase price of 2.5 yuan per bottle. Retail sales in restaurants are generally 5-6 yuan per bottle. Some restaurants can even sell for 8-10 yuan, and restaurant owners can net more than 20 yuan per piece.
When asked if a similar brand could be promoted at a higher profit, would the dealer be willing to enter the market? The dealer smiled and expressed his willingness to try.
If there really are later replicators, how to defend their moat has also become a problem that Dayao must solve.
Third, success is also catering, failure is also catering.The reason why the big kiln can break out of the circle is inseparable from its deep cultivation of catering channels. The big kiln is highly dependent on the channels of the middle and low-end catering market.
According to public information, in order to solve the dilemma of a single consumption scene, in recent years, the brand has been actively expanding the supermarket and online sales end point channels outside the catering industry, but in these channels, the big kiln obviously does not have the advantage, "Liangle", Nongfu Spring, Master Kong and other traditional giants have a solid position, and the big kiln with a strong trend in the catering channel has suddenly become hoarse.
This year’s Spring Festival, Dayao attacked the supermarket for the first time in the form of gift boxes, shouting the slogan "Drink Dayao, celebrate the New Year", and created a creative pile in a prominent position in the supermarket, opening up a new consumption scene, but the market response was relatively lukewarm. In its proud catering channel, old rivals and new brands are also actively counterattacking.
Fourth, the product sequence "alternates old and new", and the strategy of attempting to win by more fails.At present, the core products sold by the big kiln are still guests and orange nods. This year, the big kiln made tea, energy drinks, Saibei spring mineral water, big kiln soy milk and other series of beverages with juice gas in one breath, but the performance was mediocre.
Image source:Dayao official WeiboThe layout of the product line in a short period of time is a bit too large, and there may be a certain dispersion of resources and energy when extending from the soda brand to so many categories. The timing of the launch of the new product of the big kiln is also quite embarrassing. When the brand awareness of the big bottle soda has not been firmly established in the hearts of consumers, it has launched new products too early, and even launched 275ML small kiln fruit steam products, which is contrary to the brand positioning of the original "big bottle".
In addition, the more categories a company is involved in, the more competitors it will face, and the more competition it will have to study and deal with in the future.

The kiln needs new growth.But it won’t make the next 3 billion
In addition to product system and channel issues, there are also more critical food safety issues that trap large kilns.
On the Weibo platform, under the terms #Plastic found in unopened kiln soda #, #Visiting the boss said that the kiln soda has foreign objects #, #The kiln soda on the shelf suddenly exploded #, there are many consumer criticisms of the kiln beverage, "The brown bottle of the kiln smells like bubble gum, and you can’t drink it after a sip", "The packaging is defective, and everyone must be careful when opening the bottle when the temperature is too high"…
In the soda market, the big kiln is currently going well, but it is far from a time of peace of mind. Otherwise, its founders would not have spent tens of millions on consulting companies to "come up with ideas" when they reached the volume of sales in 3 billion.Dayao is still seeking new growth expectations.
Zhu Danpeng, a Chinese food industry analyst, said that at present, the volume of the big kiln has certain advantages in the domestic soda water, but the positioning of the brand "big soda" is relatively narrow, and the consumption scene only corresponds to catering or home drinking, which will cause great obstacles to the future development of the big kiln. In addition, the unique flavor of the big kiln does not match the current trend of big health.
Xiao Mingchao, founder and CEO of Zhimeng Consulting, pointed out that there is no shortcut to gaining a foothold in the highly competitive beverage industry, and traditional play may be the best way to play.It is one of the most important tasks for the kiln to do a good job in stabilizing the catering channels and consolidating the results of the current domestic soda breakout battle.
According to relevant data, the future carbonated beverage market will grow at a rate of 8.58%, and by 2027, the carbonated beverage market in our country will reach 162.20 billion yuan.
As the largest subdivision track in the beverage industry, carbonated beverages have always been a must for various brands. In recent years, riding the ****** breeze ** the national tide and domestic products, ******* Arctic Ocean, Shaanxi Bingfeng, Wuhan No. 2 Factory and other domestic sodas that have been quiet for many years have taken advantage ** the trend. Arctic Ocean has entered the live stream to sell goods, develop new products, and play cross-border joint names; Hankou No. 2 Factory soda has turned into a new trendy drink based on its young design, and at the same time has played a combination ** "mid-to-high-end **fline channels + online e-commerce platforms"…
Among the many players, Big Kiln’s catering track, classic products, capacity, etc., are both its advantages and its disadvantages. How can Big Kiln, which does not want to be in a corner, solve the contradictions through brand upgrades, product upgrades, and play upgrades? Can it continue to lead the new journey of domestic beverages? Can more "Big Kilns" tear new gaps from the soda rivers and lakes in the future?
Behind these question marks is the key to whether the kiln can create a second growth curve.
The pictures in this article are for picture introduction only and are not for any commercial use.

"Free" reading "light books" exam can’t be much worse.

Wen Rumin

  The summer vacation is over half, and reading is still on the way. Both students and parents will have more or less doubts and even anxiety about reading. Recently, the Commercial Press published Wen Rumin, a professor of Chinese Department in Peking University and editor-in-chief of Chinese textbooks for primary and secondary schools, which systematically expounded his views on reading and Chinese learning. Recently, Wen Rumin accepted an exclusive interview with Yangcheng Evening News.

  Examinations and reading

  "Never read" the materials of the college entrance examination questions does not mean "never studied"

  Yangcheng Evening News: The "Ministry Edition" Chinese textbooks have improved the requirements for reading depth, breadth and speed. Correspondingly, what will happen to the senior high school entrance examination and college entrance examination?

  Wen Rumin: Some media reported that the "part-edited" Chinese textbooks are "specialized" and do not read, which means that this set of textbooks has returned to "reading-oriented", paying attention to expanding reading areas and learning different types of reading methods. However, in any case, the capacity of textbooks is limited, and there are not many reading articles collected. It is important to draw inferences from others, so that students can expand from textbooks and classroom teaching, and expand their reading surface and reading volume. This is also the requirement of college entrance examination and senior high school entrance examination. I don’t take part in the proposition, but I am concerned about this aspect.

  Judging from the reading questions of Chinese in recent years, many propositional materials are not from textbooks, covering a wide range, and even selected from some papers with strong professionalism, including politics, economy, science and technology, history, philosophy, etc., giving people the impression that — — What I have learned has not been tested, and what I have tested has not been studied. In fact, "never read" does not mean "never learned", but the test is the transfer of reading ability and the application of methods. The emphasis is on ability, thinking, comprehensive analysis, retrieval and aesthetics, and so on.

  Candidates who usually read a wide range of books and are active in thinking are like a duck to water in the face of this exam change, and it is easy to get good grades; However, candidates who have a narrow reading range, read only textbooks and only pay attention to "brushing questions" may not adapt and it is difficult to achieve good results. Even if the latter go to college, their weakness of "reading less" will appear, which will restrict their academic development.

  The college entrance examination proposition began to explore how to test "whole book reading"

  Yangcheng Evening News: Why should we encourage "reading the whole book" in the "part-edited version" of Chinese textbooks? Some people complain that if the language requires more reading, especially the whole book, it will increase the academic burden. What do you think?

  Wen Rumin: The "part-edited version" language pays special attention to reading and the original works. In primary schools, there is a "happy reading bar" to guide students to read whole books such as fairy tales, stories and novels. Junior high school has set up a "guide to famous books", which requires reading 12 famous books in three years, and also provides a bibliography of 24 famous books that you choose to read independently. Chinese in senior high school is coming soon. Some students have extended reading after class, or they are required to find books to read by themselves under the driving of study tasks. There is also a special unit of "reading the whole book".

  Why do you attach so much importance to "reading the whole book"? First, let students contact some original classics relatively completely, so as to "lay the foundation" for the development of life; Second, aiming at the tendency of "fragmented" reading and "shallow reading" brought by online reading, students can return to complete and sound reading and cultivate good reading habits; The third is to "study and nourish the nature", and to "sharpen the temper" by "reading the whole book", cultivate perseverance, cultivate the mind and get rid of impetuousness.

  The addition of "reading the whole book" has somewhat changed the traditional situation that Chinese textbooks only pay attention to single teaching, which will inevitably have an impact on future teaching and examinations.

  In recent years, the paper propositions of Chinese college entrance examination and senior high school entrance examination began to explore how to test the situation of "reading the whole book" For example, there are some key details in the exam of A Dream of Red Mansions. If you haven’t read the novel completely and only watched TV, it will be difficult to answer. I think this improvement is conducive to promoting the "reading-based" Chinese teaching and returning to the "essence" of Chinese learning.

  Some students and parents complain that the increase in reading new textbooks will increase the academic burden. In fact, the amount of reading required by the textbook has been measured. If students have the desire and interest to read, the amount of reading arranged now does not constitute any burden at all. If you don’t want to study, even if the reading volume is as low as the previous textbooks, you can’t finish it. A lot of time is spent repeatedly "doing problems", and the burden is heavy and the effect is not good.

  Yangcheng Evening News: From the perspective of teaching and examination, are there any quantitative standards or regulations for the reading level of primary schools, junior high schools and senior high schools?

  Wen Rumin: Chinese is a comprehensive subject, and it is difficult to quantify the teaching effect. However, the basic requirements or minimum standards should still exist, and the Chinese curriculum standards have corresponding provisions. For example, the first and second grades of primary school require reciting 50 excellent poems (paragraphs), and the total amount of extracurricular reading is not less than 50,000 words. Form the habit of reading books and newspapers in the third and fourth grades, and the total amount of extracurricular reading is not less than 400 thousand words. The fifth and sixth grades should be able to browse and read silently at a certain speed. The general reading materials should be no less than 300 words per minute, and the total amount of extracurricular reading should be no less than 1 million words.

  Junior high school students learn to read poems, narrative and explanatory articles, read simple discontinuous texts, and can skillfully use skimming and browsing methods to expand the reading range. Get into the habit of reading silently, and read general modern texts with no less than 500 words per minute. Recite 80 ancient poems (paragraphs), and the total amount of extracurricular reading is not less than 2.6 million words.

  The new Chinese curriculum standard for senior high school requires reading speculative, practical, literary and other texts, reading more than five literary classics and other reading materials by yourself after class, with a total amount of not less than 1.5 million words. In addition, it is suggested to recite 72 ancient poems (including compulsory and optional compulsory). The high school Chinese curriculum standard also divides the academic quality level into five grades, and describes the performance of learning results at different grades, which can be used for reference.

  Promoting quality education under the background of "exam-oriented education has existed for a long time"

  Yangcheng Evening News: You advocate that teachers and students should take the boat of exam-oriented education and do something about quality education. How to do less exercises and read more books? How to balance examination and quality education?

  Wen Rumin: We must vigorously promote quality education. This is the direction, no doubt. However, the pressure of exam-oriented education is huge, which can not be eliminated in a short period of time, and it is also a grim reality. As long as the social competition is fierce, as long as there are selective examinations, exam-oriented education will exist.

  We are discussing how to promote quality education under the background of "exam-oriented education has existed for a long time", which is a very difficult undertaking and requires preparation for long-term struggle.

  For many teachers, students and parents, the senior high school entrance examination and college entrance examination are very realistic. They don’t deny the importance of quality education, but they will still put the exam first. This is human nature and understandable. To promote quality education, we should not be divorced from this reality, and we should not completely oppose quality education and exam-oriented education. They are opposed, but they are not either one or the other. Exam-taking ability is also a kind of ability, not all of which can be cultivated by "brushing questions". What we oppose is only those rigid negative educational models that stifle individuality and inhibit creative thinking. It is better to admit that exam-oriented education is "reasonable" at present, and then try to reduce the negative impact of exam-oriented education and gradually expand the space for quality education, which can be changed a little.

  The so-called "boarding the boat of exam-oriented education and doing something about quality education" means trying to strike a balance between the two. For example, improving the examination, paying more attention to the examination ability, comprehensive quality and creative thinking may "incite" the reform of curriculum and teaching and reduce the negative impact of examination-oriented education. I have said many times that qualified teachers can make students do well in exams without killing their brains and interests, and they will try their best to strike a balance between exam-taking and quality education.

  "Part-edited" Chinese textbooks are trying to change the practice of simply instilling classroom knowledge and repeatedly "brushing questions", advocating Chinese teaching to give full play to students’ subjectivity in learning, doing less questions and reading more books, hoping to promote the reform of college entrance examination and senior high school entrance examination, make students do well in the exam, and focus on students’ long-term development. This is a balance.

  Yangcheng Evening News: Some children’s reading has their own preferences and personalized characteristics, and they don’t necessarily like the bibliographies specified and recommended in Chinese books. Should such children respect their preferences and be able to cope with the college entrance examination?

  Wen Rumin: A key word of Chinese curriculum reform is "giving full play to the subjectivity of students’ learning", and the "part-edited" Chinese textbooks also try to strengthen the subjectivity of students’ learning. Therefore, students’ personal preferences and personalized characteristics of reading should be fully respected.

  For example, since the senior grade of primary school, students don’t like the list of books opened by teachers very much, and they prefer to choose their own books to read. This is normal. The textbook specifies a small number of required books, and most other bibliographies are optional and not mandatory. Sometimes we don’t have to specify the "required reading" list, but suggest reading a certain range of books, so that students can choose from them, which may be better. There should not be too many "prescribed actions" in the reading process, and it is not appropriate to assign a lot of homework. Don’t always ask for "writing", such as writing the feelings after reading. These tasks are too many and tiring to read, which is not conducive to encouraging more reading. If a student has more free reading, his Chinese literacy will also be improved, and the exam will not be much worse.

  Yangcheng Evening News: Parents or teachers who let their children read freely are taking risks under exam-oriented education — — Children are also very uneasy about reducing the time for doing problems and other homework to read books. How to grasp this free space and how to balance it with exams?

  Wen Rumin: There is a question of how to balance current interests and long-term considerations. Give students a certain degree of reading freedom, and students will read more extracurricular books, which will somewhat squeeze the time for "doing problems". The question is, is it the "right way" to learn by repeatedly "doing problems"? According to the analysis of the candidates who have achieved excellent results in Chinese in the college entrance examination in recent years, it is found that they can get good results without "brushing the questions", and most of the students who get high marks have a wide reading range and active thinking. You will soon see that in order to reduce "brushing questions", the new senior high school Chinese no longer sets up after-school exercises, but replaces them with "reading tips" and "unit learning tasks". Therefore, extracurricular reading and free reading will not "hinder" the college entrance examination and the senior high school entrance examination, but may help the examination.

  I advocate that students should read "casual books". The so-called "idle books" are those books that children choose by themselves and are not necessarily tied to the test objectives. Only when you are allowed to read "casual books" and have the "freedom" of reading can you have interest in reading. College entrance examination and senior high school entrance examination are both important events for students, and it is also appropriate to "study for the exam", but keeping a little space for free reading properly can make your hobbies and potential develop better.

  Chinese teaching materials and reading

  Children don’t study, which may be due to the lack of reading atmosphere in the family.

  Yangcheng Evening News: What worries many parents is how to cultivate their children’s interest in reading.

  Wen Rumin: There may be many reasons why children don’t have the habit and hobby of reading. The most important reason is that the family lacks the atmosphere of reading. Unless children have a special gift and can eliminate interference, it is difficult for most children to develop the interest and habit of reading in an environment of "no reading". Parents don’t read books themselves, but watch WeChat, play cards and play games all day. How can they make their children fall in love with reading? Parents of primary school students and junior high school students, in particular, must set an example and study with their children as much as possible, at least not to affect their study. Elementary school and junior high school are the best time to develop interest in reading, which is very crucial. If you don’t develop the habit and interest in reading at this stage, it will be very difficult to "catch up" later.

  Not all books are worth intensive reading. Learn to read and browse quickly.

  Yangcheng Evening News: You said that primary and secondary school students should learn to read "rolling and crawling" and master reading methods such as intensive reading, browsing, guessing reading, skipping reading and group reading. However, Chinese classes emphasize texts and seldom teach reading methods. How can children learn these reading methods?

  Wen Rumin: It is true that the situation of "emphasizing texts and seldom teaching reading methods" is widespread in Chinese class. However, the current curriculum reform focuses on students’ dominant position, protects students’ curiosity, imagination and thirst for knowledge, stimulates their interest in learning, and carries out various forms of reading activities to improve teaching effect.

  The newly promulgated Chinese curriculum standard for senior high schools makes it clear that Chinese teaching should solve "Chinese core literacy". Recently, the Central Committee and the State Council issued a document on deepening education and teaching reform and improving the quality of compulsory education in an all-round way. It also includes stimulating students’ interest in reading, learning to read, and taking reading as a habit and lifestyle. I think those who only pay attention to the text and seldom teach reading methods will be improved. Parents should also learn to follow up and create a good environment for their children to study.

  I advocate that students should study "continuously", which means that they can learn to read quickly and browse, and they can read without understanding, and their interest is cultivated, and their reading volume is increased, so that their Chinese literacy can be improved. Not all books are worth intensive reading.

  Network Reading: Learning the Ability of Media Selection and Filtering

  Yangcheng Evening News: How do you view the influence of online reading and fragmented reading on teenagers? What measures does Chinese education have to deal with this?

  Wen Rumin: This is indeed a problem. The appearance of the Internet has brought a lot of convenience and promoted the prosperity of society, but it has also caused some troubles. It seems that it is too late for human beings to deal with it in changing their thinking habits and social behavior.

  The fragmentation, entertainment and superficiality of reading have obvious negative effects on the mental growth of teenagers. There are many students who can’t live without their mobile phones for a moment, and they lack concentration more and more. I’m afraid it’s hard to keep their attention for more than ten minutes. Their thinking is jumping and collage, and their writing articles or language expressions lack coherence and logic. They are either one or the other, black or white, and they often argue fiercely, but they can’t "focus" … … These manifestations are all related to the fragmentation of online reading.

  As for entertainment, superficiality, blasphemy against classics, contempt for authority, indulging in jokes and jokes, it makes the mind flat and vulgar. This situation has aroused the concern of some people in the education field. Some elite schools have begun to try to restrict students’ use of mobile phones and their exposure to vulgar and popular programs, which is also a last resort.

  "Cultural fast food" can be contacted, but don’t let "reading taste" be damaged.

  Yangcheng Evening News: There is a gap between teenagers and classic books. What should I do if I don’t like them?

  Wen Rumin: It’s not surprising that students don’t like reading classics. It’s a common and natural phenomenon. Because they have a historical distance from the classics, language and form may be separated, and of course there are age factors. Life experience and understanding limit the understanding of the classics. In addition, young people are curious and rebellious. The more schools and teachers ask them to "share" the classics they want to read, the less they may like them, and instead favor those "spoof" and "nonsense" works.

  How to close the distance between students and classics, so that they can approach classics in a more vivid and friendly way (including the Internet, film and television, etc.) is a topic that educators, including responsible media and cultural businesses, should consider. It is very necessary to explain and spread the classic works in simple terms, but this should not be at the expense of distorting or ridiculing and disassembling the classics.

  The habit of reading needs to be cultivated, and reading classics needs to be calm and tempered. It is a long process of self-cultivation. Classics are difficult for young people to read because of the isolation of the times. To constantly overcome some reading obstacles, their rich connotations need to be carefully and repeatedly explored, which will not be as enjoyable as reading popular novels. We must first be mentally prepared to "eat books" and overcome that kind of superficial trouble before we can really enter a good reading state. This is also a kind of study habit and perseverance.

  When selecting all kinds of texts, "Bu Bian Ben" Chinese not only touches the classics, but also fully considers the cultivation of students’ reading habits and the mastery of methods. For different types of books or classics, there are also hints on how to read and what to focus on. Teachers and parents also have the responsibility to make students understand that it is understandable to read some fun and relaxing things online, but we should pay attention to the fact that a lot of information published from the media is mixed with a lot of "cultural garbage". If you come into contact with these "rubbish" frequently, you will be easily influenced by value digestion, relativism and even dance academy’s thoughts, and your reading taste will be ruined, which is really in danger of "lifelong damage".

  All kinds of popular and best-selling "cultural fast food" can be contacted, but it can’t replace the reading of the original book. If you want to know the taste of pears, you must taste them yourself and read the classics. What you need is the process of understanding, thinking and self-cultivation, which is the "cultivation", that is, the necessary way of spiritual growth.

  (Text/Yangcheng Evening News reporter Jiang Wei)