Jietu Automobile officially announced that it has reached cooperation with CCF.
While pushing forward the globalization strategy, Jietu Automobile closely focuses on the concept of "travel+",which not only focuses on economic growth, but also deeply cares about the natural and human environment. The cooperation with Discovery Channel led Jetway into Namibia, confronted the cheetah’s survival crisis, and inspired its determination to participate in conservation actions. Jietu Auto officially announced that it has reached a cooperation with CCF!
In April this year, Jetway established contact with the Cheetah Conservation Foundation (CCF), which was founded by Dr. Laurie Marker in Namibia in 1990 and is a pioneer in the global cheetah conservation research. After months of communication, the two sides decided to work together to promote cheetah protection.
On September 20, 2024, Jetway Auto officially announced that it had formed a strategic partnership with CCF in the new product launch event in South Africa, and promised to work together to improve the living environment of cheetahs by adopting cheetahs and donating official vehicles. In addition, Jetway will cooperate with Discovery Discovery Channel to shoot a documentary about cheetah protection, and launch a global "Protecting Cheetah" campaign to attract more people’s attention and participate in the protection work.
Dr Laurie Marker emphasized that cheetah protection needs perseverance, and the long-term spirit displayed by Jetway coincides with CCF. She expressed gratitude for Jietu’s support and looked forward to deepening cooperation between the two sides and encouraging more people to join the global protection of endangered cheetahs.
Ke Chuandeng, deputy manager of Jietu brand, spoke highly of this cooperation and thought it was both an honor and full of expectation to participate in such a cause. Jietu hopes to raise public awareness of wildlife protection through its own actions and encourage more social forces to join the public welfare ranks of cheetah protection.
Jietu Automobile has never stopped on the road of public welfare. Whether it is the "Way to Hope" plan for left-behind children in China or various public welfare activities carried out internationally according to local characteristics, it embodies its corporate philosophy of "Travel is public welfare". The cooperation with CCF marks the first time that Jietu has incorporated animal protection into public welfare action, which has deepened the connotation of the "Travel+"strategy and marked the beginning of its public welfare action. Jietu Auto officially announced that it has reached a cooperation with CCF!
In the future, Jetway will continue to promote "travel is public welfare", and find meaning, create positive influence and share beauty with users in the journey of travel and public welfare.