In recent economic reports, both Apple and Boeing face different challenges
Apple’s Greater China business continued to come under pressure, while Boeing disbanded its global diversification unit
Beijing time on November 1st, Apple released the fourth fiscal quarter of fiscal year 2024, Apple achieved revenue of $94.93 billion in the quarter, an increase of 6.07%; net profit of $14.736 billion, a decrease of 35.81%
Among them, the business in Greater China was under pressure, and the revenue in the quarter was 15.033 billion US dollars, down 0.3% year-on-year, which was down again after a 6.5% year-on-year decline in the second quarter
Apple’s U.S. stocks fell nearly 2% after trading as quarterly profits missed expectations.
Meanwhile, Boeing has been struggling and has disbanded its global diversity, equity, and inclusion (DEI) unit, becoming the latest high-profile company to adjust its DEI policy
Boeing’s new CEO Kelly Otterberg is streamlining the company’s operations and cutting its executive ranks as part of a plan to cut 10% of its workforce
The shift comes at a time when large U.S. companies are facing increasing pressure to undo or downplay their efforts on diversity, equity, and inclusion
While Boeing’s workforce has traditionally been predominantly white and male, under former CEO Dave Calhoun, the company has stepped up efforts to hire more black employees and other minority employees
However, anti-DEI activist Robbie Starbuck, who has persuaded Toyota and Harley-Davidson to scale back the DEI, said he contacted Boeing’s new CEO Otterberg and board chairperson Steve Mollenkopf by email earlier this month to remind them that he was considering launching an online campaign against their diversity project
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