分类： cc

According to previous years, the first quarter was the peak sales period of pickup trucks and the overall automobile market. However, under the influence of repeated epidemics, chip shortage and insufficient consumer demand, the cumulative insurance coverage of pickup trucks from January to March was 93,348, with a cumulative year-on-year increase of 18.9%. However, no matter how the market changes and how competitive brands are added, pickup trucks still stand firmly in the NO.1 position.

From 0 to 200,000 vehicles+,it took only two years, and from 200,000 to 300,000, it took only eight months. This achievement is a "miracle" combined with the current automobile market environment. You know, this once-unpopular market segment is tens of times more difficult to succeed than other market segments. Fortunately, it is successful. It is the dream of all car companies to have such a fist product.

Yesterday (May 8th), the 300,000th vehicle was officially rolled off the assembly line at Chongqing Smart Factory. Became the first high-end pickup truck brand in China to break through 300,000 units. AT the same time, the trailer versions of passenger guns and commercial guns are officially listed, and they have C6 trailer qualifications. The market guidance price is increased by 2,000 yuan on the four-wheel drive AT models of passenger guns and commercial guns.

On April 1st, this year, the relevant regulations of C6 light tractor trailer were formally implemented. In order to meet the diversified needs of users, on the basis of artillery, locomotive guns and off-road guns, trailer versions of passenger guns and commercial guns with higher cost performance are introduced. This also means that the whole car system has laid out trailer models.

It is understood that the trailer version has powerful functions, has the towing qualification of C6 driving, and is equipped with 2.5-ton trailer qualification, trailer power inlet and trailer installation port, which can infinitely expand the use scenarios of towing, including transporting motorcycles, towing yachts, RVs and motorboats.

In addition, in order to adapt to the development of cultural tourism, the China Automobile Association, the Passenger Association and all pickup truck friends jointly promoted the introduction of new pickup truck standards, prepared for the establishment of pickup truck associations, and promoted the lifting of pickup truck policies. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

Due to the restriction of pickup truck policy, domestic consumers have always had an old impression of pickup truck models, and pickup trucks have always been in the image of tool cars or minivans in China. However, with the gradual lifting of the ban on pickup trucks in recent years, pickup trucks have slowly begun to develop in the domestic market.

If we say that the true-hearted riders used to be all over the field of SUVs and off-road vehicles, but after receiving the good news of lifting the ban on pickup trucks, everyone’s psychology is consistent for the first time: "As long as you also want to get a big pickup truck, we are friends." I can’t help it. In China, it’s so tempting to ride a big pickup truck with globalization. No cool girl or real man is willing to refuse, whether it’s Christine or Schwarzenegger.

Back to the event itself, from the perspective of sales volume, it achieved a "cannon" and continued to sell well. In October 2019, in the first full month after listing, its sales volume reached 5020 units, and it entered the top three in the pickup truck market in one fell swoop; In May, 2020, the monthly sales volume exceeded 10,000 vehicles for the first time, which also helped pickup trucks break through the 20,000-monthly sales mark, setting a new sales record for pickup trucks in China. Since then, it has continued to sell well. Up to now, the emergence of 300,000 sales has made pickup trucks a well-deserved market overlord in the domestic pickup truck market.

At the level of industry development thinking, pickup trucks have promoted the industry to enter the era of ride-sharing 3.0, and established the main line of industry development based on multiple rides. As pickup truck belongs to the category of light truck, its product characteristics are restricted and its functional orientation is narrow. After pickup truck put forward the passenger development strategy, its brand is different from "pure truck" in three basic categories: passenger, off-road and commercial, and it has successfully entered the field of vision by virtue of cross-border circle expansion, opening up a new direction of industry development. Nowadays, the brand has put forward two advanced categories: fashion business and passenger leisure, which not only transforms itself from a simple producer to a diversified travel service provider, but also further deepens the market development ideas.

In the past few years, the Firefighters’ Association has been established, and there are currently 31 provincial teams; Operating the APP, its fans reached 800,000; Established six pickup schools to really play with users. These measures not only make the pickup truck go out quickly, but also make it a life, an attitude and a spirit, which promotes the development of pickup truck culture.

At the level of product research and development standards, pickup trucks have promoted the industry to establish a technological development route with science and technology, intelligence and globalization as the core. Pickups have always been at the forefront of the industry in product development and technology application, and have repeatedly broken the routine and adopted new technologies, and the manufacturing standards are based on the global market. Under the guidance of sophisticated thinking, the brand of pickup truck was the first to introduce cutting-edge leading technologies such as ZF 8AT, TOD four-wheel drive, intelligent driving assistance and multi-link rear suspension in China, and was widely used for reference in the industry. Driven by pickup trucks, the pickup truck industry in China has opened an era of technological development, with outstanding designs and leading technologies constantly emerging, and the overall R&D and manufacturing level of the industry has gradually moved towards international first-class.

If asked, what is the secret of becoming the best-selling pickup truck of China brand? "Car rings" believes that the above reasons are the best interpretation of the word "best seller". Moreover, in 2021, the global sales of pickup trucks exceeded 2 million, making it the only pickup truck brand in China to enter the "2 million club". Moreover, with the annual sales of 233,006 vehicles, it has surpassed many established pickup truck companies such as China, GM and so on, becoming one of the top four in the global sales of medium-sized pickup trucks, truly showing the world the power of pickup trucks in.

As the epidemic situation improves, the global economic recovery is just around the corner, which will gradually deepen the process of globalization. In the future, the "best-selling pickup truck" will not only be domestic, but also global, and finally achieve the goal of global sales of 500,000 vehicles in 2025, making it popular around the world.

Looking forward to the situation throughout the year, the China Automobile Association called on local governments to refine the national policies and measures on the development of pickup truck culture as soon as possible, and enterprises should continue to actively take effective countermeasures. At the same time, it suggested that government departments introduce policies and measures to promote pickup truck consumption.

Recently, the new Tang of the family was officially launched, and the new car also launched the fuel version, DM version and EV version. The new car mainly upgraded the appearance details and adjusted the power system. In terms of selling price, the price of Tang fuel version is 165,800 yuan; The subsidized price range of the version is 236,800-286,800 yuan; The price range after Tang EV subsidy is 279,500-314,800 yuan. The appearance of the new car adopts Dragon Face design, and the front grille is changed from chrome-plated material to matte design. The thicker decorative strips show the momentum of the whole car, and the interior design is more exquisite. The central control adopts a large area of chrome plating and piano paint. Decorated with materials, a large area of suede fabric enhances the texture of the interior. In terms of power, the fuel version is equipped with a 2.0T code-named BYD487ZQB, which is 141 and 320 Nm. What matches the system is. The DM model is equipped with a system consisting of 2.0T+ motors, and the system integration reaches 431, reaching 900 Nm, and the 0-100km/h is increased from 4.5 seconds to 4.3 seconds. The motor of Tang EV two-wheel drive model is 180, which is 330 Nm. The four-wheel drive model is equipped with front and rear dual motors, and its power system is 360kW(490Ps), which is 660 N m. Officially, the car’s 0-100km/h is 4.4 seconds. The battery adopts a brand-new blade battery, and NEDC has a battery life of 565km.

It is reported that Huawei will fully take over the sales system in the world, and all the sales staff in the world will join Shenzhen Huitong Commercial Co., Ltd. (hereinafter referred to as "Shenzhen Huitong"), a wholly-owned subsidiary of Huawei, to become Huawei’s supernumerary employees, and the signing change will be completed next year.

In this regard, AITO asked the community to respond on the evening of October 25 that "Huawei will fully take over the sales system of the community" is false news. It also said that the car has been loved and recognized by consumers since its listing.In order to provide consumers with a better sales and service experience, Huawei will further increase the construction of direct stores.

Image source: AITO car

In December, 2021, AITO, a high-end automobile brand jointly operated by Huawei and Cyrus, was released by the industry, adopting Huawei’s intelligent selection mode. It is understood that in this mode, Huawei provides complete full-stack solutions such as intelligent cockpit and automatic driving, and also participates in product modeling design, interior design and marketing strategy, and is responsible for the sales of models in Huawei channels.

Recently, good news about AITO has been coming one after another.

On September 12th, the new M7 series was officially released and delivered. On September 13th, the order of the new M7 exceeded 15,000. The order on September 25 exceeded 20,000; More than 30,000 big orders were obtained on October 1st. Among them, in the whole September, the average number of single-day orders for the new M7 exceeded 1500.

On the evening of October 6th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of smart car solutions, talked about the sales of the new M7 in the circle of friends. He said that on October 6th, the number of new M7s in the world reached 7,000, and on October 5th, 3,500, exceeding 10,000 in two days. Since the release of the new M7 on September 12th, the first sale has exceeded 50,000 sets. "It’s not easy to come back to life!" Yu Chengdong said.

On October 25th, according to the latest news from AITO, the number of M9 bookings in the world has exceeded 15,000. Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, once said that it "will redefine the best intelligent SUV within 10 million yuan."

On November 8 th, according to many media reports, Xiaomi held a mysterious closed-door meeting for partners today. The meeting was highly confidential and no electronic devices such as mobile phones, computers and PADs were allowed in the infield.

Zang Zhiyuan, the former deputy general manager of Xiaomi Marketing Department, also took a photo in the park, showing that a "little black room" was set up downstairs of Xiaomi headquarters, which confirmed the matter from the side. The participants came from Xiaomi mobile phone and automobile-related industrial chain enterprises and invited core customers.

Source: Weibo

"This is the last major entrepreneurial project in my life, and I will personally lead the team. I believe that Xiaomi Automobile will succeed one day. I am willing to gamble on all the reputations in my life and be the first smart car for young people. "

In March 2021, Lei Jun, the chairman of Xiaomi Group, announced that he would enter the field of intelligent electric vehicles, and delivered an exciting speech, saying that Xiaomi should be the first smart car for young people.

Today, it has been two years and eight months since Lei Jun went off to build a car. Judging from the current state, Xiaomi Automobile is very close to mass production and is making the final sprint.

At present, many parties broke the news online.Xiaomi’s first car will be launched in two versions: pure electric and extended range, in which pure electric models are divided into low and high.Among them, the low-profile models will adopt a 400V voltage platform and use Ferrous lithium phosphate blade batteries produced by BYD; High-profile models adopt 800V voltage platform and use ternary Kirin battery from Contemporary Amperex Technology Co., Limited.

If, according to the known configuration information and with Xiaomi’s self-developed 澎湃 OS system, "the whole ecology of people, cars and homes" is realized as its sales highlight,Xiaolei predicts that the price range of Xiaomi’s first car will be 240,000-330,000 yuan, and the price of the high-end version will exceed 300,000 yuan.

Source: Xiaomi

Netizens have already given the answer to how much the first car of Xiaomi Automobile sells. In 2021, Lei Jun, chairman of Xiaomi Group, once launched it at the Weibo.In the voting about "How much do you want Xiaomi’s first car to cost", 38.8% of users finally chose less than 100,000 yuan, and only 7.5% chose more than 300,000 yuan.

Cost-effective, which has always been the label of Xiaomi mobile phone. With this feature, Xiaomi mobile phone quickly accumulated a user base in the early stage and made a name in the mobile phone market. However, the brand tonality often determines users’ psychological expectations of the product price, so when Xiaomi mobile phone wants to hit the high-end mobile phone market, it will be trapped in the "cost-effective" label and criticized by users.

The same is true of Xiaomi Automobile. Judging from the voting results, most users still hope that the price of the first car of Xiaomi Automobile can be as cheap as possible. However, Xiaomi, as the only mobile phone manufacturer that directly builds cars, may not be so mature in terms of production lines, supply chains and sales channels compared with other car companies. If the price is too low, it will also put a lot of pressure on the cost of building cars.

At present, Xiaomi Automobile is in the final sprint stage. If all goes well, it will be officially put into mass production in the first half of next year. Combined with the current smooth experience of 澎湃 OS, the car system loaded with 澎湃 OS will probably become a highlight of Xiaomi Automobile.Then the question is coming. How much will the price of Xiaomi car impress you to buy it?

Cover source: Xiaomi

The new force of making cars-there is negative news again.

Recently, according to a number of media reports, the ideal internal multi-department employees leave their jobs, and the fuse is the discount of employee year-end awards. According to the news, "ideally, all employees’ year-end bonus in 2022 is not as good as before, and they only get half of their monthly salary, and a few get 13 salaries."

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In fact, there have been many negative news in LI. In addition to product problems, in May last year, the company was once exposed as "breaking the contract to recruit students", and LI’s response was "business has been adjusted, providing compensation for post transfer or termination".

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A star company has repeatedly stood on the cusp of public opinion in employee relations. Has the personnel department in LI noticed it?

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In fact, the "generosity" of an enterprise is closely related to the development of the enterprise itself and the prosperity of the industry.

It is understood that in 2022, it is a year of "dim stars" for the new forces making cars. Last year, the sales KPI of "Three Musketeers" failed. Among them, LI’s sales target completion rate was 78.35%, lower than (81.6%) and higher than (48.28%).

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Generally speaking, the end of the year is the time when car companies concentrate their firepower on sprinting KPI. Embarrassed, the year-end data shows that the sales of "Wei Xiaoli" still failed to achieve a big outbreak. If the income of car companies cannot cover the operating costs, it is more difficult to make profits.

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At present, Weilai, Tucki and Ideality are still at a loss stage, and the key to turning losses is whether they can expand sales. The logic behind it is: sales growth-enterprise operating income increase, hedging operating costs-enterprise improving profitability.

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From the reasons, in 2022, the sales KPI of many new car-making forces failed, which may be the result of intensified competition in the industry and the resonance of car companies themselves.

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After entering 2023, the sales volume of the new forces of car-making has differentiated.

In January this year, LI sold 15,141 vehicles (with an average daily sales of 488.4 vehicles), up 23.4% year-on-year and down 28.69% month-on-month. It is worth mentioning that LI is the only car company with sales exceeding 10,000 and positive growth year-on-year.

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LI has a strong sales volume. It is believed that the main extended-range electric vehicle matches the current market demand, and the second is that it has a good grasp of the market rhythm and vehicle relay.

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Reflected in the stock price, LI rose more vigorously. Since the beginning of January this year, LI’s share price has increased by 22.94%. In the same period, Weilai Automobile and Xpeng Motors increased by 14.77% and 5.63%.

However, for investors in LI, they are not completely at ease. China, as one of the largest consumer markets of new energy vehicles, has witnessed a hundred flowers of new energy brands, and the selectivity of consumers has greatly increased. As a result, there are more and more competitors of the new car-making forces, and their "scarcity" value is also decreasing.

The report of the Association pointed out that "the growth of new energy sales has reached a bottleneck stage … (Future) sales growth will be a serious problem".

In this stock game market, LI has to face the competitive pressure from traditional automobile manufacturers.

In the future, we will continue to pay attention to how LI will expand its sales and when it will turn losses into profits.

　　On December 30, 2019, Ms. Cao of Wuhan reported to the complaint platform of the quality report that she bought a Cadillac XT5 sedan during the Wuhan Auto Show in November, signed a car booking agreement on the spot and paid a deposit of 10,000 yuan; However, when he was told to pick up the car at the end of December, he was told by the 4S shop that he needed to temporarily increase the price by 6,500 yuan, otherwise he would not leave the car.

　　On January 2, 2020, the customer service staff of Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd., which belongs to the 4S shop involved, told The Paper that the car booking price was supported by the manufacturer during the auto show, but because the customer picked up the car after the time supported by the auto show price, he could only raise the price or refund the deposit of 10,000 yuan. In addition, the vehicle booking agreement signed at the time of car booking is invalid because it is not signed by the sales consultant.

　　Xing Xin, a partner of Hunan Jinzhou Law Firm, believes that the 4S shop asked for a fare increase when communicating with Ms. Cao to pick up the car, which shows that the validity of the agreement has not been denied. Ms. Cao has the right to protect her rights and interests by bringing a lawsuit to the court.

　　Ms. Cao introduced that in November 2019, at the booth of Cadillac at Wuhan International Expo Center Auto Show, she ordered a black Cadillac XT5 sedan on the spot. After many times of communication with the sales, the price was 275,700 yuan. On the same day, she signed a car booking agreement and paid a car purchase deposit of 10,000 yuan. It was agreed with the sales that the date of picking up the car was "before New Year’s Day".

　　After booking the car, Ms. Cao repeatedly asked about the time of picking up the car, and was told by the 4S shop that the booked car had not arrived at the store. On December 27th, the sales staff of 4S shop contacted Ms. Cao, saying that the car could be picked up, but it needed to increase the price by 6,500 yuan, otherwise the car booking agreement signed during the auto show would be invalid.

　　Ms. Cao said that at the auto show, the salesperson told her that there was a special preferential price during the auto show, and she could not get this discount after the auto show. She only paid the deposit and signed a car booking agreement during the auto show.

　　Vehicle booking agreement signed by Ms. Cao and 4S shop Photo courtesy of the interviewee

　　As can be seen from the car booking agreement provided by Ms. Cao, the agreement clearly indicates that the car price of the reserved car is 275,700 yuan, the delivery time is "the car arrives at the store" and Party B pays the full amount of the car, but it does not mention the specific time of picking up the car and the effective period of the car price.

　　It is stated in the agreement that the agreement can take effect only after Party A (4S shop) seals it and Party B signs it, but there is no company seal or sales consultant signature on the agreement.

　　On January 2, The Paper called Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd., which belongs to the 4S shop involved. The customer service staff of the company said that in November, the customer signed an order for car booking at the auto show, and the price at that time was indeed supported by the manufacturer’s price. However, because the customer picked up the car after the auto show price support time, he could only pick up the car at a higher price.

　　"If the customer picks up the car in November, we can still follow the agreed price, but now the price has gone up, from 275,700 to 282,700, and there is nothing we can do." The customer service said that the vehicle booking agreement needs to be signed by both the customer and the sales consultant, but Ms. Cao’s vehicle booking agreement is only signed by the customer and not signed by the sales consultant, which is an invalid agreement.

　　In this regard, Ms. Cao said that the current status of the electronic agreement is indeed that the sales are pending. "But when booking a car, the agreement is operated by 4S shop sales on the APP, and the content is also written by them. At that time, I didn’t think so much. I signed it first, but I didn’t know it was so dishonest."

　　On the afternoon of January 2, after many consultations, the customer service staff of Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd. told The Paper that two solutions have been proposed at present: the first one is that the customer raises the price by 6,500 yuan to pick up the car; Second, if the customer is unwilling to add money, he can refund the deposit of 10 thousand yuan.

　　In view of the above, Xing Xin, a partner of Hunan Jinzhou Law Firm, believes that the car booking agreement belongs to an electronic contract, and the salesperson, as an employee of the 4S shop, has acted as a duty behavior since the salesperson sent it to Ms. Cao, which can already be regarded as an invitation issued by the 4S shop. After Ms. Cao signed the agreement, it was regarded as a promise, and at the same time, Ms. Cao paid the deposit, and the agreement was established and came into effect. "The 4S shop asked for a fare increase when communicating with Ms. Cao to pick up the car, indicating that it did not deny the validity of the agreement, and it was also regarded as a de facto recognition of the validity of the agreement."

　　Therefore, Xing Xin believes that the agreement does not take Ms. Cao’s car pick-up in November as a restrictive condition for the preferential car payment, and increases the price when picking up the car. Ms. Cao has the right to ask the 4S shop to continue to perform the agreement by bringing a lawsuit to the court.