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Peninsula All Media reporter, Huang Jingfei

"I have always believed that kung fu movies or action movies are the greatest essence of Chinese movies. In fact, there is no such action drama in the world." Nicholas Tse admits that Hong Kong-style action movies have influenced the global film industry. In the movie "Customs Front", Tse was the action director for the first time.

Even though the previous work was clearly called "Anti-Corruption Storm 5: The Final Chapter", this year’s "Anti-Corruption Storm 6" has also been approved. Just like "Ip Man 4: The Final Chapter", "Ip Man 5" is also coming out recently. Whether it is selling feelings or not, there have been occasional stunning moments in "Unparalleled", "Anti-Drug 2 World Showdown", "Bomb Locker 2", "Fury Case" and "Detective War", etc., Hong Kong films still continue to use action movies as a selling point to unify the rivers and lakes.

The underworld, revenge, crime, police and bandits, drag racing, gunfights, all the classic elements of Hong Kong films can be found in these films. In a set of assembly lines formed by undercover, brothers against each other, family entanglements, and scenes of violent wonders, Hong Kong action films in the past 10 years have basically been monopolized by veteran Hong Kong stars such as Liu Qingyun, Koo Tianle, Guo Fucheng, and Wu Zhenyu. Similar stories, similar faces, and similar feelings only allow the audience to see "the rigidity of the character and the pallor of the story." Hong Kong action films have always lived in a "comfort zone".

Stephen Woo’s police and gangster films interpret the aesthetics of violence, Stephen Chow creates nonsense jokes, and Johnnie To portrays the godfather of gangsters… Tse, who caught up with the glorious era of Hong Kong movies, is now "not confused". The most special title that once held his name was "Hope for Hong Kong movies". The hit of "Anger · Serious Crime" starring him evoked the audience’s obsession with Hong Kong action movies. For many years, in "Fengwei" holding kitchen utensils and digging out the local customs behind the food with friends, he dropped the kitchen knife for this movie, specializing in the butterfly knife that he studied hard for a long time. You know, before "Rage · Serious Case", Nicholas Tse had not acted in any criminal investigation action movie for five years.

For a long time, Gu Tianle almost alone has propped up the last facade of Hong Kong films, shouldering the responsibility of supporting the entire Hong Kong film and television industry, and has continued to "start construction" to continue the existence of "Hong Kong films", so that the actors on stage have performances, and the workers behind the scenes have food.

But now Guzai is also aging visibly with the naked eye.

"Angry Crime" has the purest Hong Kong-style police film texture, and the violent aesthetics it contains are beyond the reach of most Hollywood blockbusters.

In the movie "Customs Front", Nicholas Tse broke through again and served as an action director for the first time. At a time when movie special effects and stuntmen are commonly used, Nicholas Tse still insists on practicing, punching to the flesh, jumping for life and fighting at high altitudes, "one dozen more" 64 long-shot fighting… "All too much, all crazy", more direct, more violent, and more violent than old Hong Kong movies.

He is also directing for the first time in the theatrical film "New Police Story 2", where Jackie Chan is the executive producer, hoping to rekindle the glory of Hong Kong films. After his comeback, Nicholas Tse hopes that Hong Kong action movies can be truly passed down. "I really hope that the label of Hong Kong Action – Hong Kong action movies can continue for a long time."

Jackie Chan said at the premiere, "Today’s Ting Feng can be said to be the me of the year, and I finally have a successor…" It should not be polite.

Instead of fixating on exploring why Hong Kong films are declining like a cliff, it is better to explore how to welcome the next glory. The story that brings forth new and sees better is that the audience shares a winning equation with them, and it is also a group of people who can continue to maintain the tenacious vitality of "Hong Kong films that do not die".

Amazing time: Wang Zuxian with long hair and fluttering face! The most beautiful is Wang Zuxian!

In this old photo, Wang Zuxian is in the middle, Qiu Shuzhen is on the right, and the one on the left is unrecognizable. Do you know him?

21-Year-old Xiaoxian starred in the New Year’s movie "Family Fun", the reporter said: If Wang Zuxian really became a flight attendant, it is estimated that the plane will be shocked by her beauty and eyes to the crazy turbulence and cannot operate normally

In the 1990s, Wang Zuxian, along with Maggie Cheung, Zhong Chuhong, and Guan Zhilin, was known as the four famous figures in the Hong Kong film industry. She has a pure and sweet appearance, a slender and shapely figure, and is very dedicated to her work.

Wang Zuxian and Jacky Cheung pose on the streets of Taipei in 1986 while promoting the movie "Thunderbolt Loudspeaker" in Taiwan Province of China!

In 1989, 22-year-old Wang Zuxian and Zhou Runfa, Ye Qianwen, and Li Zixiong co-starred in the movie "The Diary of a Man", playing the clothing store owner Zu’er, because he accidentally discovered that his husband had another wife, so the two teamed up to take revenge on his husband. Wang Zuxian in the play is so beautiful that no one can compare!

When they were young, Zhou Runfa and Wang Zuxian were so cool and youthful!

Wang Zuxian’s "East and West": A friend’s rescue work has become a classic. What’s more rare is that it only took 27 days to shoot. It’s really hard to imagine how the Hong Kong filmmakers of that year did it. But it’s relieved to think that the most powerful Chinese film so far, "Night Banquet of the wealthy," only took 4 days.

What kind of mysterious sexy is big waves + red lips, Wang Zuxian gave the answer.

In 1994, Wang Zuxian took a photo of Japan, which was beautiful and refined.

When the movie "Dongcheng West" was promoted, I pretended to kiss Wang Zuxian, and I felt that the talent and appearance matched the face, haha

Wang Zuxian auditions for "Wind and Moon" stills

Some people say, "One of the biggest regrets in life is not being born 20 or 30 years earlier. Seeing Wang Zuxian with his own eyes when he was in full bloom, and experiencing for himself what it was like to be so stunned that he couldn’t breathe."

When they were young, Wang Zuxian and Qi Qin got rid of the star halo on their bodies. Looking at their clothes now, one is a street uncle and the other is an ordinary woman, which makes people look more down-to-earth.

What a natural beauty, no cosmetic surgery, no filters, no need to grind, as bright as the sun, making people feel relaxed and happy~

Maggie Cheung and Wang Zuxian, the classic film "Green Snake" by two people, I believe everyone will not forget the beautiful scene of the two people in the water, but they must not remember that there is also a male protagonist in it, Zhao Wenzhuo, right?

The red carpet of the 2001 Academy Awards, attended by Wang Zuxian and Wu Yanzu as presenting guests

According to netizens, in 1987, Wang Zuxian was invited by the magazine to take this set of photos after filming "A Thousand Women’s Ghost". In the photo, 20-year-old Wang Zuxian is wearing a dark blue sweater suit with a white belt around his waist. His facial features are exquisite and sweet, and his eyes are clear and full of collagen. He is very beautiful.

This is not uncommon. On the set of the movie "Modern Tathagata Palm", Wang Zuxian plays game consoles with Andy Lau and Chen Baixiang. Can anyone tell me who the two stars below are?

Responsible editor:

　　Southern Network News (Reporter/Tang Qiaoyan)8month24"Wind-free Aerobic", directed by the China Household Appliances Association and sponsored by China Home Appliances NetworkTANOrigin traceability –2022-2023China Air Conditioning Industry Summit Forum "was held, with representatives of mainstream household air conditioning brands and core component manufacturers, as well as the forum’s exclusive channel partner JD.com home appliances and data support agenciesGfKZhongyikang and others gathered together to discuss the innovative development and mission of the air-conditioning industry under the "double carbon" goal.

　　High temperature "heating"Air Conditioning Market

　　In the "roasting" mode, refrigeration appliances represented by air conditioners ushered in a high-temperature "hot period" in July and August. According toGfKZhongyikang monitoring data,7The monthly retail sales and retail sales of air conditioners in the online market increased year-on-year respectively41.6%,44.6%, enter8In the past two weeks, the retail volume and retail sales of the air conditioner online market increased year-on-year respectively76.0%,79.4%The offline market volume and scale have also exceeded20%The year-on-year growth.

　　However, the stellar performance of the air-conditioning market is similar to that of the first half of the year and even the whole2022The cold years in the industry have formed a clear contrast. FromGfKAccording to Zhongyikang data, in the first half of this year, the retail volume and retail sales of the household air conditioner market declined year-on-year, respectively20.1%and14.1%The entire2022In the cold year, the retail volume and retail sales of the air conditioner market were4357Ten thousand units.1505Billion yuan, down year-on-year respectively15.0%,9.2%"The economic downturn and the epidemic directly affect the income level of consumers, so the consumer confidence index fell year-on-year", inGfKPeng Xiandong, General Manager of Zhongyikang Home Appliances DivisionIt seems that consumers’ expectations for the home appliance market and the implementation of purchasing power have decreased, and the corresponding air conditioner has also been affected by a significant decline. In addition, air conditioners have further entered the stock market, and there is less new demand. Based on this, Peng Xiandong judges that the air conditioner industry will enter a low-speed era in the next two years, with incremental scarcity, and the market core will shift from the pursuit of scale to the pursuit of quality.

Peng Xiandong, General Manager of GfK Zhongyikang Home Appliances Division

　　for2022The scale of China’s household air conditioner market has declined beyond expectations in the cold year. Wang Lei, secretary general of the China Household Appliances Association, also believes that this is the result of multiple factors. Including the repeated regional epidemics across the country in the first half of the year, which put pressure on the industrial supply chain and also had a negative impact on the demand for air conditioners. In addition, the sluggish real estate is also a factor strongly related to the demand for air conditioners. Moreover, the more important objective factor is that the popularity of household air conditioners has basically reached a high level. According to the National Bureau of Statistics,2020At the end of the year, the number of air conditioners owned by 100 households in the country reached117.7Taiwan, of which 100 households in cities and towns own149.6Taiwan. "At present, the social ownership of air conditioners in the country has reached5.4Million units, the stock update has become the main body of current and future market consumption demand, which has a direct and long-term impact on the size of the air conditioner market. "

Wang Lei, Secretary General of China Household Appliances Association

　　Seeking "new" kinetic energy under the stock

　　When the industry enters a new development stage dominated by "stock replacement", the external operating environment, as analyzed by Wei Lai, Chief Research Officer of Zijin Tianfeng Futures, accounts for the cost of air conditioning85%The above raw material prices are breaking away from the traditional cyclical framework and reshaping into a new cycle, corresponding to the reshaping of the cyclical characteristics of air conditioners at both ends of the cost and consumption. Under the new cyclical characteristics, the market prospects for air conditioners are still broad, but new growth drivers need to be sought inward.

Zijin Tianfeng Futures Chief Research Officer Wei Lai

　　JD.com platform data shows that in the first half of the year, the turnover of JD.com platform fresh air conditioners was the same period last year5.5Times, while the fresh air conditioner also showed a higher than the overall market32%The characteristics of; "618 "During the period, the turnover of fresh air conditioners on the JD.com platform increased year-on-year460%; JD.com Home Appliances "815 "Anniversary high tide28Hours, the turnover of fresh air conditioners increased by more than4Double. "JD.com platform always takes consumer demand as the first starting point," said Zhang Yiming, marketing director of JD.com’s home appliance air conditioner business department. Through active market research, JD.com home appliances and various air conditioner brands work closely together, with the same perspective. They all believe that fresh air conditioners in new products may be the next growth point in the industry. "Combined with the trend of purification and health, the increase in fresh air volume will be more suitable for the needs of life scenes."

Zhang Yiming, Head of Marketing, Home Appliance Air Conditioning Business Department, JD.com

　　At the enterprise level, it can be seen that more air-conditioning companies are also launching products with corresponding functions or even composite functions through technological innovation to meet the diverse, personalized and quality consumption needs of consumers. At the meeting,Yan Bo, General Manager of Casarte Air ConditioningDue to the different air pain points faced by different climates and seasons, Casarte innovatively launched the luxury version of Yunding Air Conditioning, "This product is positioned as an’original ecological air maintenance expert ‘, hoping to achieve the maintenance of people, the maintenance of the environment, and the maintenance of high-end lifestyles through air conditioning. As a whole, what we want to do is to pass on the high-end, comfort and wisdom of Casarte Air Conditioning to consumers."

Yan Bo, General Manager of Casarte Air Conditioning

　　The product evaluation dimension built on factors such as energy conservation, health, and comfort is becoming the core driving force for the reform and upgrading of China’s air-conditioning supply side. Therefore, the2023The three major product trends in the cold year air conditioning industry are"Energy efficient" product trends;"Comfort" product trends;"Health" product trends…

　　"Dual Carbon "Engine Drives Green and High-Quality Development

　　The green and low-carbon development of the air-conditioning industry still faces no small challenges. "For the refrigeration and air-conditioning industry, under the trend of’dual carbon ‘, the biggest challenge isHFCsThe reduction of conventional refrigerants may lead to corresponding quota issues, which may directly affect the operation of an enterprise. "Li Tingxun, Associate Professor of Sun Yat-sen Universitythink, the futureYeah.HFCsControl of consumption, production, or quota managementOr will directlyImpact on the air conditioning industryDevelopment. So, how can the air-conditioning industry achieve carbon emission reductions?Lee Ting HoonIt seems that on the one hand, it is necessary to improve energy efficiency. At present, the energy efficiency of air conditioners has been improved15%The future is coming2030The year may rise again15%On the other hand, based on the carbon emissions directly caused by the refrigerant, it is necessary to choose the development of more environmentally friendly refrigerant alternatives to achieve, in this regard, the only sure chance is lowGWPRefrigerants will have a large application in the future. In addition, materials, production, transportation, storage and other links will also directly or indirectly lead to carbon emissions, so air-conditioning related enterprises also pay attention to the carbon emission reduction of the whole life cycle of air-conditioning products.

Li Tingxun, Associate Professor of Sun Yat-sen University

　　"Compared with other manufacturing industries, I personally think the energy saving and carbon reduction of the home appliance industry has advantages. "Xie Nanan, director of the environmental and dual-carbon business department of the General Technology Inspection and Testing Group, analyzed that the reason is that the home appliance industry has implemented the trade-in policy more fully, and the improvement of energy efficiency of home appliances is to reduce energy consumption from the source. In addition, the intelligence of home appliance products is a system improvement, which is considered from an overall perspective. In addition, there is more room for expansion in the green and low-carbon transformation of the home appliance industry, such as the control role of the supply chain, energy consumption in the production process, energy structure adjustment, andHFCsThe emission reduction of non-carbon dioxide greenhouse gases such as refrigerants is worthy of attention and active promotion by home appliance companies such as air conditioners.

Xie Nannan, Director of Environment and Dual Carbon Division, General Technology Inspection and Testing Group

　　Meeting, attendingofAir-conditioning-related enterprises and industry guests issued a "green energy-saving air-conditioning replacement initiative" to the air-conditioning industry – actively responding to the national "double carbon" strategy and2022The national household appliance consumption season activities will promote the improvement of quality, variety and brand of green intelligent air conditioners; industry organizations and upstream and downstream industries will give full play to their respective advantages to promote a new round of "trade-in" and "home appliances to the countryside" work, and promote the upgrade of air conditioner consumption in an orderly manner. Continue to lead the trend of quality, greening and intelligence of air conditioner consumption.This move is undoubtedly furtherBlowair conditionerThe clarion call for industrial green and low-carbon transformation.

◆ Home Furnishing

Aruba Launches Wireless Router Series

On August 20, Aruba released the Aruba Instant On wireless router series for small and medium-sized enterprises and high-end SOHO users in China. This series of products closely integrates the enterprise-grade high-performance, high-quality and high-security Wi-Fi technology that Aruba specializes in with the needs of small and medium-sized enterprises and high-end SOHO users. Landing in life scenarios, it helps small and medium-sized enterprises and home spaces to obtain a smooth and secure network environment with simple operation. Currently, the Aruba Instant On MU-MIMO dual-band Gigabit Mesh wireless AP series is available at the Aruba JD.com flagship store.

Image/enterprise image

It is understood that the Aruba Instant On wireless router series has advantages in signal coverage and security. In a three-bedroom room, only one network cable needs to be connected, and the signal can be covered through the wall to three rooms. In addition, the Aruba Instant On wireless router series can connect up to 25 devices together without additional wiring. In terms of security, Aruba adopts international security standards for secure encryption, and the wireless password set at home cannot be easily cracked.

In addition, simple operation is also a highlight of the performance of Aruba Instant On products. Open the Aruba Instant On access point, download the Instant On mobile application to the mobile phone, and follow the steps to configure the network. Users can complete all settings in just three steps. Even non-professional technicians can remotely manage through the mobile end point. At the same time, users who are connected to wireless can also be seen on the mobile phone for security. If you encounter follow-up questions, you can ask questions on the official Aruba website to get answers.

It is reported that behind the simple operation is Aruba’s 17-year accumulation of wireless network technology and black technology innovation. The ability to support high-density access and still maintain smooth network use, the function of ensuring user data and device security, and the signal coverage to every corner, such as high-end villas or office areas where it is not easy to lay network cables, and the intelligent mesh (Mesh) technology that supports users to roam freely.

Image/enterprise image

According to Amol Mitra, Global Vice President and General Manager of SME Business Unit of Aruba, Instant On is suitable for a very wide range of usage scenarios, such as small offices, co-working spaces, restaurants and coffee shops, boutique hotels and bed and breakfasts, and high-end family villa home environments. For example, new retail convenience stores implement functions such as customer self-checkout, electronic tags, and intelligent inventory management through wireless networks to enhance user experience.

In addition, the AP’s outdoor access point can expand network coverage while maintaining signal strength. The exterior design of the outdoor unit is suitable for changing outdoor environments, extending high-quality Wi-Fi to outdoor seating areas in restaurants and cafes, terraces and pool areas in boutique hotels. At the same time, the high-value appearance of the desktop and wall hanging styles also enhances the technological sense of the environment.

◆ Consumption

Joining forces with the Summer Palace, Baicao Flavor "scheming" mooncakes are online again

Recently, the casual snack brand Baicao Wei launched the Mid-Autumn Festival product matrix "Reunion Ceremony", which includes two categories and four series of products. It is worth mentioning that this mooncake gift box is the result of Baicao Wei’s cooperation with the Summer Palace again after the Spring Festival and Dragon Boat Festival in 2019.

After inheriting the IP style of the Summer Palace during the Spring Festival and the Dragon Boat Festival, this Mid-Autumn Festival, Baicao Flavor continued to cooperate with the Summer Palace and jointly launched the "Yuehua Shengping" gift box, using "Palace Lantern" as a creative source, and screening mainstream flavors such as milk yolk and salted egg yolk, integrating rose, Pu’er, nut and other flavors, using innovative flavors such as crystal skin, mango skin, and red wine skin.

HEYTEA debuts "Tea Cabinet", this time there is really no need to queue up.

A few days ago, HEYTEA moved a storage device of "tea pick-up cabinet" to Shenzhen Skyworth Semiconductor GO store. After the user places an order online, when the tea is made, the clerk will put it in the cabinet and notify the tea to be picked up. According to HEYTEA, there are 40 tea pick-up cabinets in total. According to the estimated flow of people, this is also the first HEYTEA store to support "tea pick-up cabinet".

Ele.me "Star Selection" Launches Industry’s First Second-Level "Credit Refund" Service

On August 20, Ele.me "Star Selection" announced the official launch of the "Satisfaction Treasure (Extremely Fast Refund PLUS) " service. Ali88Vip members place an order in the "Star Merchant" in the "Ele.me Star Selection" App, and can enjoy a 1-second refund service if they are not satisfied with the meal, without waiting for the merchant to review. It is reported that this is the first "credit refund" function in the takeaway industry.

At present, the "Satisfaction Treasure" function has been launched in 94 high-quality head brands in 45 cities, and will be expanded to tens of thousands of star selection stores across the country in the shortest possible time. According to the "refundable node" regulations of the merchant’s online, 88Vip member users can click "I want to claim" before the rider picks up the meal or after receiving the meal, and can initiate 2 claims for orders under 80 yuan per month, which will arrive in 1 second.

◆ Travel

Tickets for some airlines at Daxing Airport have been sold

On August 20, the reporter learned from Daxing Airport that some airline tickets at Daxing Airport have been on sale. China United Airlines’ flight tickets at Daxing Airport have been sold until October 26, with a total of more than 10,000 tickets sold, involving 144 flights. On September 30, China United Airlines had 46 flights departing from Daxing Airport.

White River City Forest Park "Eleven" is free to open

On August 19, the reporter saw in Miyun District that the Baihe Urban Forest Park, which is about to be completed and opened, is ready, waiting for the National Day to open and welcome tourists. In November last year, Miyun District built a park on wasteland. At the end of this month, the park will be officially completed and will be open to tourists for free on "Eleven", making it the largest urban forest park in the mountainous area of northern Beijing.

It is understood that 83,000 seedlings have been planted in the park, and colorful effects will be formed in autumn. In order to meet the parking needs of tourists, the park parking lot can accommodate 349 parking spaces and park 2,000 bicycles at the same time. At present, the park has more than 8,000 meters of walking paths. Next year, the park will build badminton courts, basketball courts and other facilities to attract more residents to come to exercise.

On August 19, the Baihe City Forest Park in Miyun District under construction has a pleasant view. Photo by Wu Ning, a reporter from Beijing News

During the Shanghai Tourism Festival, 79 scenic spots, museums and art galleries launched half-price activities

The Shanghai Municipal Bureau of Culture and Tourism recently announced that during the upcoming Shanghai Tourism Festival, 79 scenic spots, museums and art galleries in Shanghai will offer half-price ticket discounts to Chinese and foreign tourists. Among them, most of the venues will offer half-price discounts from September 15 to 21. Major attractions such as Huangpu River Tour, Shanghai Oriental Pearl Radio and Television Tower, Shanghai Wildlife Park, Shanghai Science and Technology Museum, Shanghai Natural History Museum, Shanghai Central Shanghai Top Sightseeing Hall, Shanghai Happy Valley, Jinjiang Paradise, and Shanghai Haichang Ocean Park will all participate.

◆ Technology

Xiao Ai 3.0 will open the closed beta recruitment: support continuous dialogue

On August 20, the official Weibo of Xiao Ai Classmate announced that Xiao Ai Classmate 3.0 opened the closed beta recruitment. The new version of Xiao Ai Classmate adopts a new design and supports continuous dialogue (full duplex).

According to reports, the new 3.0 design adopted by Xiao Ai will only need to wake up Xiao Ai once in the future, allowing for continuous dialogue. The first batch of 10,000 closed beta experience officers will be recruited. The registration method can be viewed on Xiao Ai’s official Weibo.

Honor 9X new color scheme Charm Flame Red on sale, priced from 1399 yuan

At 10:08 am today, the Honor 9X Charm Flame red color scheme is on sale, using the Kirin 810 processor, priced at 1399 yuan.

It is understood that in terms of appearance, the Honor 9X mobile phone uses a 6.59-inch full screen with a screen ratio of 92%, the front-facing camera adopts a lifting design, the side fingerprint sensor and the power button are two-in-one, and the USB Type-C interface is set and the 3.5mm interface is retained.

Picture/Screenshot of Honor Mobile Weibo

Beijing News reporter, Zhang Jie

Editor, Peng Yali, Proofreader, Guo Li　

　　For all walks of life, 2022 is a cold winter, and the macro situation is constantly changing. This uncertainty also stirs people’s lives, making brands and consumers face unpredictable changes. After going through the extraordinary 2022, in the new 2023, "recovery and growth" will become the key words that consumer brands hope to seize. The prospects of the food and beverage industry are also gradually repairing, and new consumption trends will emerge. In recent years, the high-profile soda brand Dayao is moving closer. It continues to attract investment with outstanding strength, injecting full confidence into distribution agents.

　　Win-win logic: Sincere investment promotion, Wang fried the beginning

　　When time-honored brands and new forces compete together, the domestic soda market is surging and bustling, bringing more opportunities to dealers. At the same time, how to choose the right products and choose the right products in the dazzling soda market has also become an important problem that dealers must solve. The popularity of the "big soda" category is a recognized trend, and the mainstream position of the big kiln in the "big soda" has been confirmed by the market. The sales are fast, the sales volume is high, and the profits are rising. Naturally, it has become the "Nugget Code" that brands and dealers follow.

　　For the creation of the distribution market, Dayao always adheres to "win-win situation for manufacturers and wealth sharing", and seriously considers the interests of dealers. For dealers who really want to join, Dayao adopts a "four-dimensional evaluation system", that is, the ability base, soft factors, industry status, and cooperation willingness are comprehensively selected in four dimensions, and a 3-month cooperation trial is also carried out to reduce risks for dealers. For dealers who have reached a cooperation, Dayao has carried out 1v1 face-to-face auxiliary management and other methods to set up a variety of agency policies and profit guarantees for dealers, such as material support, brand promotion support, award promotion, etc., to provide dealers with 360-degree all-round and no dead ends services, helping dealers quickly open the beverage market and achieve a win-win situation.

　　Value Return: Prudent Consumption, Convenience is King

　　Of course, the prerequisite for investment promotion is the outstanding brand and products, which can create greater profits or value for dealers. Otherwise, no matter how friendly the policy is, it will be in vain.

　　In the past year, the downturn in the economic environment has brought inflation, rising living costs and stagnant wages. Coupled with brands seeking new breakthroughs through raw material mining and technology development, products on the market have to raise prices to obtain cost benefits. Mintel 2023 global consumer insights data also shows that in China, compared with the beginning of 2022, the proportion of consumers who say they are "very confident" about their economic situation has continued to decline, from 36% in February to 24% in November.

　　Although consumer attitudes are more cautious, the public’s emphasis on daily nutrition is increasing, and time-saving, labor-saving, and delicious products are more popular. For example, in the process of eating, perhaps large bottles of soda can meet the needs of customers and achieve the pleasure of drinking. In order to allow more consumers to enjoy the refreshing atmosphere and joyous experience of this kind of drinking, the big kiln has launched a 520ml large-capacity glass bottle, which is very suitable for daily drinking, but the price is almost the same as that of many brands in 240ml glass bottles, which has given the big kiln’s products a price advantage and won the favor of consumers. Big kiln drinks appear in almost every large and small restaurant in the country.

　　Personalized customization: fit the audience, trend first

　　With the continuous iteration and upgrading of consumer demand, new consumer groups continue to grow, and diverse and personalized consumer demand is constantly emerging. More and more young consumers not only want to eat delicious, drink enjoyable, but also want to have fun. In order to meet the consumption concept of young consumers who pay attention to product appearance and healthy taste to the greatest extent, Dayao Beverage has fully launched a strategic route. In product packaging, Dayao has launched new PET packaging products, focusing on the trend of youth and portability. Dayao has also innovated and upgraded the taste of its products, launching new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea" and "Dayao Fruit Steam" series, and continues to create a trendy drink explosion. In order to achieve in-depth communication with consumers, the big kiln also held a "Who is the king of the big kiln" competition, "the passion on stage is dazzling, the passion off the stage is playing CALL", which is interesting, cool and down-to-earth to gain consumer recognition.

　　In 2021, Dayao officially started the road of brand marketing upgrade with the category positioning of "big soda, drinking big kiln", which made people inside and outside the industry shine. In 2022, Dayao identified Wu Jing as the spokesperson and quickly grafted his "positive energy attribute" onto the brand, which made Dayao soda glow with new potential and swept the country. In order to continue the good cooperation in the past year, Dayao and Wu Jing joined hands again to aim for new marketing in 2023 and embark on a new journey.

　　Opportunities and challenges coexist in the food and beverage industry. Brands should focus more on their own products, values and consumer interactions to cultivate internal strength in order to seize the opportunity. Dayao will advance from a high starting point to enhance the brand value. If you are interested in joining Dayao, you can pay attention to the official website of Dayao (www.dayaoyinpin.com) and the official account of "Dayao Beverage" to learn more and start the road of win-win in 2023.

　　Image source: Dayao official

1905 movie network news On June 17, he presented his new film at the 26th Shanghai International Film Festival Chinese Masterpiece Tour Conference, and officially announced the cast for the first time. The film, starring the two, will start in November this year. The film "Catch the Agent" is a period film directed by Feng Xiaogang after "Youth" after a lapse of seven years, telling a game of faith that spans 40 years. Feng Xiaogang, who has always been good at period films, has focused on the little people in the big era in many films, portraying their joys and sorrows vividly. This return to period films, with actors such as Lei Jiayin and Hu Ge, has made audiences look forward to it.

On the day of the event, the film revealed a concept poster, which also contained a unique expression in the full atmosphere of the era. A warm water bottle and an enamel tank are leaned together, and the "anti-rape and anti-rape" printed on the tank bears the brand of the times. The police and the secret service are like a warm water pot and a tank, one is always baptized in hot water, the other is trapped in the tank, and the pine trees growing in the tank seem to suggest the special friendship between the two. What roles Lei Jiayin and Hu Ge will play, and what kind of sparks will collide between the two, which is fascinating.

Feng Xiaogang made another period film after 7 years

Tell the story of a 40-year religious game

The movie "Catch the Secret Service" tells the story of the founding ceremony in 1949. Xiao Dali, who had just entered the city and turned into the director of the public security police station, found that Feng Jingbo, a primary school teacher, was full of doubts. In line with the high vigilance of a soldier and the sense of responsibility of a public security soldier, he simply partnered with Feng Jingbo as a neighbor. After going through hardships all his life, he carried out a nearly 40-year follow-up without regrets… The game between the police and the secret service spanned 40 years, and the fates of the two kept changing with the changes of the times.

Returning to shoot a period film this time, Feng Xiaogang bluntly stated that the most important points of the film are "people" and "texture", hoping to capture the rapid changes in Beijing in the past 40 years. Feng Xiaogang revealed at the scene that he and Wang Shuo bought the film adaptation rights of the project "Catch the Agent" more than 30 years ago. "I have always wanted to bring it to the screen. When the time is ripe today, the film industry can also support the film with this texture, and I am very happy to be able to put it on the agenda." In addition, Feng Xiaogang also explained that the title of the film is derived from the game he often played when he was a child – Catch the Agent, saying that "the name is very topical".

Lei Jiayin Hu Ge’s new character focuses on "entanglement"

The first cooperation with Feng Xiaogang is full of surprises

At the event, Lei Jiayin and Hu Ge made a surprise appearance in the form of a video, and the official announced that the two actors will star in the film. In the video, Lei Jiayin said that "this is a film with style and historical significance," and Hu Ge also said that "I am very happy to see such a story with texture and the atmosphere of the times being brought to the big screen."

It is worth mentioning that this is the first time for the two to cooperate with the director Feng Xiaogang, and it is also the first time for the "brothers and sisters" to partner. Talking about the reasons for the casting selection, Feng Xiaogang said: "The texture of these two people is very different, there is a contrast. The two characters in the film have been entangled for 40 years, and I think these two actors have a feeling of entanglement when put together." The role relationship of each other is mutually exclusive, what will the two play, and what kind of entanglement and fatalism will be presented, and I look forward to seeing the movie with the audience as soon as possible.

The movie "Catch the Agent" is directed by Feng Xiaogang, starring Lei Jiayin and Hu Ge. The movie is expected to be released nationwide in 2025.