For all walks of life, 2022 is a cold winter, and the macro situation is constantly changing. This uncertainty also stirs people’s lives, making brands and consumers face unpredictable changes. After going through the extraordinary 2022, in the new 2023, "recovery and growth" will become the key words that consumer brands hope to seize. The prospects of the food and beverage industry are also gradually repairing, and new consumption trends will emerge. In recent years, the high-profile soda brand Dayao is moving closer. It continues to attract investment with outstanding strength, injecting full confidence into distribution agents.
Win-win logic: Sincere investment promotion, Wang fried the beginning
When time-honored brands and new forces compete together, the domestic soda market is surging and bustling, bringing more opportunities to dealers. At the same time, how to choose the right products and choose the right products in the dazzling soda market has also become an important problem that dealers must solve. The popularity of the "big soda" category is a recognized trend, and the mainstream position of the big kiln in the "big soda" has been confirmed by the market. The sales are fast, the sales volume is high, and the profits are rising. Naturally, it has become the "Nugget Code" that brands and dealers follow.
For the creation of the distribution market, Dayao always adheres to "win-win situation for manufacturers and wealth sharing", and seriously considers the interests of dealers. For dealers who really want to join, Dayao adopts a "four-dimensional evaluation system", that is, the ability base, soft factors, industry status, and cooperation willingness are comprehensively selected in four dimensions, and a 3-month cooperation trial is also carried out to reduce risks for dealers. For dealers who have reached a cooperation, Dayao has carried out 1v1 face-to-face auxiliary management and other methods to set up a variety of agency policies and profit guarantees for dealers, such as material support, brand promotion support, award promotion, etc., to provide dealers with 360-degree all-round and no dead ends services, helping dealers quickly open the beverage market and achieve a win-win situation.
Value Return: Prudent Consumption, Convenience is King
Of course, the prerequisite for investment promotion is the outstanding brand and products, which can create greater profits or value for dealers. Otherwise, no matter how friendly the policy is, it will be in vain.
In the past year, the downturn in the economic environment has brought inflation, rising living costs and stagnant wages. Coupled with brands seeking new breakthroughs through raw material mining and technology development, products on the market have to raise prices to obtain cost benefits. Mintel 2023 global consumer insights data also shows that in China, compared with the beginning of 2022, the proportion of consumers who say they are "very confident" about their economic situation has continued to decline, from 36% in February to 24% in November.
Although consumer attitudes are more cautious, the public’s emphasis on daily nutrition is increasing, and time-saving, labor-saving, and delicious products are more popular. For example, in the process of eating, perhaps large bottles of soda can meet the needs of customers and achieve the pleasure of drinking. In order to allow more consumers to enjoy the refreshing atmosphere and joyous experience of this kind of drinking, the big kiln has launched a 520ml large-capacity glass bottle, which is very suitable for daily drinking, but the price is almost the same as that of many brands in 240ml glass bottles, which has given the big kiln’s products a price advantage and won the favor of consumers. Big kiln drinks appear in almost every large and small restaurant in the country.
Personalized customization: fit the audience, trend first
With the continuous iteration and upgrading of consumer demand, new consumer groups continue to grow, and diverse and personalized consumer demand is constantly emerging. More and more young consumers not only want to eat delicious, drink enjoyable, but also want to have fun. In order to meet the consumption concept of young consumers who pay attention to product appearance and healthy taste to the greatest extent, Dayao Beverage has fully launched a strategic route. In product packaging, Dayao has launched new PET packaging products, focusing on the trend of youth and portability. Dayao has also innovated and upgraded the taste of its products, launching new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea" and "Dayao Fruit Steam" series, and continues to create a trendy drink explosion. In order to achieve in-depth communication with consumers, the big kiln also held a "Who is the king of the big kiln" competition, "the passion on stage is dazzling, the passion off the stage is playing CALL", which is interesting, cool and down-to-earth to gain consumer recognition.
In 2021, Dayao officially started the road of brand marketing upgrade with the category positioning of "big soda, drinking big kiln", which made people inside and outside the industry shine. In 2022, Dayao identified Wu Jing as the spokesperson and quickly grafted his "positive energy attribute" onto the brand, which made Dayao soda glow with new potential and swept the country. In order to continue the good cooperation in the past year, Dayao and Wu Jing joined hands again to aim for new marketing in 2023 and embark on a new journey.
Opportunities and challenges coexist in the food and beverage industry. Brands should focus more on their own products, values and consumer interactions to cultivate internal strength in order to seize the opportunity. Dayao will advance from a high starting point to enhance the brand value. If you are interested in joining Dayao, you can pay attention to the official website of Dayao (www.dayaoyinpin.com) and the official account of "Dayao Beverage" to learn more and start the road of win-win in 2023.
Image source: Dayao official