At the Huawei Winter New Product Launch Conference at the end of December 2021, Yu Chengdong released it.AITO, the first smart car equipped with HarmonyOS smart cockpit, asks M5.This extended-range new energy vehicle has attracted attention from all walks of life since its release.
AITO inquiry M5 just released its report card in March, and inquiry M5 officially started to deliver cars to users on March 5th.In March, the sales volume was 3,160 vehicles, a year-on-year increase of 1,310.71%; In March, the output was 3,465 vehicles, a year-on-year increase of 1,667.86%.
The delivery of M5 in the first month exceeded 3,000 units, which is a good result for a new brand and new model. What does M5 rely on behind this achievement?Can Yu Chengdong’s grandiloquence of annual sales of 300,000 units shouted at the end of last year be achieved?
First of all, the world M5 is located in the medium-sized coupe SUV.Body size of 4770*1930*1625 and long wheelbase of 2880.The spatial layout of the big five seats can bring a good sense of space.
According to Yu Chengdong at the press conference, the whole vehicle was developed by Huawei and equipped with Huawei’s electric drive electronic control system.Equipped with a 40 kWh ternary lithium battery and a 1.5T turbocharged 4-cylinder range extender, WLTP has a pure battery life of up to 150KM and a full battery life of up to 1,100 km.
Except for the lowest model which is driven by rear single motor, the other three models are driven by front and rear double motors.It has ultra-high power as high as 315kW-365kW and acceleration of 0-100 for more than 4 seconds.It can give the driver a leapfrog power experience and a sense of pushing back.
In addition to running fast, the 4-cylinder range extender of the M5 is also well-known, which is said to be independently developed by Huawei.It has the highest compression ratio of 15:1, thermal efficiency as high as 41% and power generation efficiency of 3.2 kWh/h.The power generation capacity is stronger, the consumption is less, and the operation quality is very good.
Although the car weight of the M5 is more than 2.2 tons, according to the feedback from most car owners, the M5 is full of power.Suspension structure of front double wishbone and rear five-bar linkageIt also ensures the driving quality of the M5. The vibration of the ditch ridge is well filtered, the lateral support in the corner is sufficient, and the car body will not sway.
According to the real interview records,The vast majority of owners of M5 in the world favor Huawei’s HarmonyOS OS smart cockpit.
This time, Huawei installed for the M5.Kirin 990a cockpit chip, the computing power is about 3.5TOPS., supporting 5G network connection. There is a 15.6-inch intelligent central control large screen in the middle of the M5, but the change of experience is very obvious. The central control screen is like a Huawei Matebook, and its UI interaction is very simple and easy to use.
The obvious feeling of the whole intelligent central control big screen operation is that the interactive experience is very smooth and the response is very fast. The matching degree between UI design and 3D dynamic effect and touch is very high. Follow the hand, the reaction speed is fast, and the use experience is very similar to that of mobile phones and tablet computers. It can be full-screen, split-screen, and can also suspend windows.
The M5 is not only easy to use with large screen, but also sharp in intelligent voice interaction function.It not only supports the functions of continuous dialogue, visible speaking, intelligent recognition of four-tone area, but also can recognize the languages of passengers in different seats, and also has certain local dialect recognition ability.
This time, the M5 alsoEquipped with HarmonyOS brand function, also known as "seamless circulation". For example, if you are navigating with Huawei’s Petal Maps on your mobile phone, it will automatically flow to the car after getting on the bus, and then flow back to your mobile phone after getting off the bus. HarmonyOS system also supports Unicom. When you enter the car, as long as you are in the same Huawei account, you can automatically transfer from the mobile phone to the car, and call the microphone and stereo equipment in the car to let you directly switch to the scene in the car.
If the mobile phone is not HarmonyOS,Huawei has also developed a screen projection function for mobile phones.By downloading the APP, all mobile phones in the Android ecosystem can be projected with HarmonyOS Car Machine. Similar to Apple CarPlay and Baidu CarLife, but different from the latter two, and a small number of applications are put on the car screen from the mobile phone, it can put all the apps on the mobile phone on the car and realize two-way circulation at the same time.
this timeHuawei also built a set of exclusive 19-speaker sound facilities for the M5, with professional-grade effect of 1000W and 7.1 surround sound field., creating an immersive theater experience, whether it is pop, rock or symphony, it is shocking enough.
Apart from the outstanding ability of M5 itself, Huawei has tried its best to sell cars better this time.
Yu Chengdong is optimistic about the prospect of selling cars in Huawei retail stores. Huawei and Xiaokang are currently owned by the whole country.More than 500 M5 experience centers and more than 150 user centers and service outlets.It is planned to double the number of experience centers and user service outlets by the end of 2022, reaching as many as 1,000 and 300 respectively, covering all cities in China and meeting the needs of M5 users.
At present,Xiaokang can get at least 10GWh of automobile batteries every year. If all of them are used to produce the Wujie M5, the output of Xiaokang in 2022 is estimated to be about 250,000 Wujie M5 according to the current configuration of 40kWh batteries.
In terms of vehicle manufacturing, Xiaokang is still busy expanding the scale of production lines. In the first quarter of this year, Xiaokang shares raised 7.13 billion yuan in the A-share market, which was invested in "Electric Vehicle Development and Product Platform Technology Upgrade Project", "Factory Intelligent and Electric Drive Production Line Construction Project", "User Center Construction Project" and supplementary liquidity, among which "Factory Intelligent and Electric Drive Production Line Construction Project" was designed with an annual production capacity of 100,000 units.
According to relevant surveys,The main people who buy M5 are around 30-50 years old.Most of them know something about the HarmonyOS smart cockpit and acceleration of this model, and all of them use Huawei mobile phones. Most of them buy cars in order to own Huawei’s HarmonyOS eco-model, so they must have done their homework when they come to a physical store to experience or buy.
In addition, as a medium-sized extended-range SUV, the Wujie M5 has attracted more attention because it can reduce the cost of buying a Shanghai brand by buying an extended-range electric vehicle in a city where oil vehicles are restricted.
To sum up, in the price range of 200,000-300,000, the comprehensive cost performance ratio of Wenjie M5 is relatively high, with both internal and external repairs. It not only has good mechanical quality, but also has Huawei’s HarmonyOS smart cockpit and a complete offline sales and maintenance system. The monthly delivery of 3,000+is only the beginning of Wenjie M5. Although it is far from the goal of selling 300,000 units a year, it is believed that Wenjie M5 will maintain a good sales growth rate in the future.