During the two sessions this year, CCTV joined hands with today’s headlines to create a number of exclusive reports, which attracted great attention from netizens and gained wide spread. As of March 13th, the headline "CCTV News" published a total of 397 articles related to the two sessions in today’s headlines, with the total recommended volume exceeding 3.72 billion. Among them, there were 163 pictures and texts, with a total reading volume of 46.25 million, and 234 videos were released, with a total broadcast volume of 31 million.
The annual two sessions are a process of observing people’s feelings, reflecting public opinions, concentrating people’s wisdom and rallying people’s hearts. According to the needs of users, CCTV innovates the reporting form and creates news columns that users love to see and hear. During the two sessions, the reports released by CCTV on today’s headline platform include a series of commentary articles of CCTV Quick Review, a column of People’s Leaders, a series of micro-videos of New Observations of the two sessions, and Hi! New era o, look at the two sessions, series of micro-videos, etc.
Among them, the number of articles read in Wang Yi: "China’s Collapse Theory" collapsed first and became an international laughing stock exceeded 6 million. The number of videos such as "Feel the Fast-paced Time of the Supreme Leader’s" Two Sessions "in 1 Minute" and "The Supreme Leader Attends the Deliberation in Shandong Delegation" has also exceeded 2 million.
In addition, the CCTV audio-visual client took advantage of video reporting, and launched the Spring Diary, a light magazine of the two sessions, on the basis of providing support and service platform for CCTV’s coverage of the two sessions, presenting the main points of the two sessions in the form of H5 video.
Since the beginning of the two sessions, CCTV news has also tailored exclusive content for users of today’s headlines, and launched a wonderful moment inventory of the two sessions every night. As one of the largest content distribution platforms in China, today’s headlines can accurately push these wonderful contents to the target users by using technical advantages and algorithm matching, making the report more powerful.
Among them, "Indo-Pacific Strategy" is a moment of spray! Wang Yimiao answers sensitive questions and reveals China’s position. The reading volume is as high as 890,000. Please check it! The government work report sent a red envelope of over one trillion yuan, and the reading volume exceeded 1 million.
Today’s headlines, as an important partner of CCTV’s two sessions, use data mining technology to launch "Big Data of Today’s Headlines and Two Sessions" every day, and jointly publish it with the headline number "CCTV News", taking stock of the hot news and keywords of the day, and gaining the attention of millions of netizens.
During the two sessions, CCTV and today’s headlines will continue to spread positive energy, explore new content and new forms of media integration, and create quality reports that more users like.