The live streaming host owned by Brother Yang and his company, Three Sheep, promoted a product called Hong Kong Maicheng Mooncake, but emphasized in the live broadcast that the mooncake is from a high-end Hong Kong brand, contains black truffles and is prepared by a Michelin chef. However, the reality is that the mooncake is produced in Guangzhou and Foshan, and many Hong Kong consumers say they have not heard of the brand, and the product cannot be found on mainstream online shopping platforms in Hong Kong.
In response, the Guangzhou Huadu District Market Supervision Administration said it had taken note of the matter, and the relevant municipal supervision offices were investigating and would respond in due course. In contrast, the Hefei High-tech Zone Market Supervision Administration did not accept an interview request on the matter.
The sales of Hong Kong Maicheng mooncakes on the Douyin platform are quite impressive, exceeding 50 million yuan in the past 30 days, which is comparable to the well-known Hong Kong mooncake brands. However, it is worth noting that many netizens from Hong Kong, China have left messages saying that they do not know the brand "Hong Kong Maicheng". Media reports revealed that the brand’s agents confirmed that the company does not have brick and mortar stores in Hong Kong, and the main origins of the products are Guangzhou and Foshan in the mainland.
Although the packaging of Meicheng mooncakes is marked with the information of Hong Kong Meicheng Food Group Co., Ltd., the main body of brand operation is Guangzhou Meicheng Food Co., Ltd., which was established in 2019 with a registered capital of 10 million yuan and is owned by two natural person shareholders. The company has also registered copyrights for various mooncake products and applied for a number of packaging box design patents.
